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Multiplexes1112

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Multiplexes1112

  1. 1. EVALUATING MULTIPLE<br />OPPORTUNITIES FOR MULTIPLEXES<br />
  2. 2. MULTIPLEXES<br />Multiplex is a multiscreen entertainment complex showing different films under one roof with other type of supporting different film under same roof, with other type of supporting business in the vicinity like restaurant , shopping arcade and other entertainment venues.<br />Emergence of multiplex has made movie going element. It also enables exhibitors to show a variety of movies appealing to several segment of movie goers while serving patrons from common support facilities such as BOX OFFICE , CONCESSION AREAS , RESTROOMS AND LOBBIES.<br />
  3. 3. TREND IN INDUSTRY<br />DEMAND<br />SUPPLY<br />SUMMARY OF SUPPLY<br />SUMMARY OF DEMAND<br />POSSIBLE MOVIE THEATER CONCEPTS FOR DOWNTOWN<br />
  4. 4. DEMAND<br />DEMOGRAPHICAL ANALYSIS<br />
  5. 5. Here we have some key findingsfrom movie <br />Exibition industry<br />-THE 12-29 AGE GROUP REPERSENTS ALMOST HALF OF ANNUAL ADMISSION FREQUENT MOVIEGOERS MAKE UP81 PERCENT OF TOTAL ADMISSION, <br /> -FREQUENT MOVIEGOERS ARE THOSE AGED 18-20 YEAR OLD OF THE TOTAL POPULATION AGED 12 AND OVER IN 2008,82 PERCENT <br /> OF TOTAL WERE MOVIEGOERS. - FAMILIES,TEENAGERS,COLLEGE STUDENTS AND YOUNG COUPLES ARE <br />ESSENTIAL TO MOVIE TICKET SALES,SO IT IS IMPORTANT TO NOT <br />OVERLOOK ANY DEMOGRAPHICS. <br /><ul><li>A COMMUNITY WITH ASIZABLE RETIERMENT POPULATION MAY WANT</li></ul> TO PROGRAME SPECIAL DAYTIME SCREENING.<br /><ul><li>A LARGE NUMBER OF STAY WITH HOME PARENTS WITH YONGER CHILDREN</li></ul> MAY SUPPORT DAYTIME PROGRAME OF FAMILY FILMS<br />
  6. 6. QUESTIONIAR<br />FOR ANALYSING LIFESTYLE CHARACTERSTICS AND COSUMER<br /> ATTITUDE RESEARCH WE HAVE DESIGNEDE FOLLOWING QUESTIONIAR<br />1.How often you watch the movie in theater?<br />A] 6months B]3months C]1months D]2nd week of movie release<br />2.How far are u willing to drive for watching movie?<br />A]1-2km B]4-7km C]8-16km D]16-30<br />3.Excluding the cost of the movie ticket, how much do you spend on other item?<br />A] never buy B] Rs100 C] 300 D] depends<br />4. When you go to the movie do you decide the film before arriving?<br />A] yes B] no C] not always<br />5. Rank the importance of the following features on the scale of 1-5 :-<br />A] good sound B] size of screen C] clean theatre /restroom<br />D] convenient show timing E] convenient location<br />F] affordable ticket price G] good concession food<br />H] proximity to entertainment I] parking<br />6. How often does your household watch movie.<br />A] @ home B] @ movie theatre<br />7. How often per month does your household visit downtown/recreation activities?<br />8. With whom with you prefer to watch movie?<br />A] family B] friends C] siblings D] others <br /> <br />
  7. 7. DEMAND ANALYSIS IN SQUARE FEET<br />AND NUMBERS OF SCREEN<br />FOR ESTAMATING DEMAND FOLLOWING CALCULATION IS TO BE MADE<br /><ul><li>CALCULATION OF PURCHASING POTENTIAL INDEX = TRADE AREA PER CAPITA INCOME</li></ul> INDIA PER CAPITA INCOME<br /> =153 648732546746<br />2.CALCULATION OF INDIA PER CAPITA SALES= total india movie receipt&apos;s<br /> total indias population<br /> =4534265476857867969o<br /> 09573495465873475634 <br />3.CALCULATION OF TRADE AREA PER CAPITA SALES=PER CAPITA SPENDING IN STEP 2 MULTIPLIED BY THEPPI FROM STEP 1<br />
  8. 8. DEMAND ANALYSIS IN SQUARE FEET<br />AND NUMBERS OF SCREEN<br />FOR ESTAMATING DEMAND FOLLOWING CALCULATION IS TO BE MADE<br />CALCULATION OF PURCHASING POTENTIAL INDEX=TRADE AREA PER CAPITA INCOME<br /> INDIA PER CAPITA INCOME<br /> =153000 X 100<br /> 40000<br /> =382<br />2.CALCULATION OF INDIA PER CAPITA SALES= total india movie receiptS<br /> total indias population<br />= 9.94<br />3.CALCULATION OF TRADE AREA PER CAPITA SALES=PER CAPITA SPENDING IN STEP 2 MULTIPLIED BY THEPPI FROM STEP 1<br />=step 1 x step 2<br />=382 x 9.94<br />= 3798.95<br />
  9. 9. 4.CALCULATION OF TRADE AREA DEMAND =MULTIPLY TRADE AREA POPULATION BY PER CAPITA SALES<br />5.CALCULATION OF TRADE AREA DEMAND IN SALES(IN SQUARE FEETS)=<br /> DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SQUARE FOOT FOR A COMMUNITY SHOPPING CENTER<br />6.CALCULATION OF TRADE AREA DEMAND PER SCREN=<br /> DIVIDE TOTAL SALES IN STEP 4 BY TYPICAL SALES PER SCREEN<br />
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  11. 11. SUMMARIZATION OF DEMAND<br /><ul><li>NOIDA DEMOGRAPHIC DATA INDICATE CURRENT POPULATION AND GROWTH IN KEY CATEGORIES TO SUPPORT A MOVIE THEATER.
  12. 12. THE LIFESTYLE CHARECTORSTICS OF PEOPLE OF NOIDA INDICATES A STRONG MOVIE-GOING BEHAVIOUR.
  13. 13. AS FROM OUR REASERCH YOU CAN SEE THAT THER IS TENDENCY TOWARDS A CERTAIN TYPE OF THEATERS, LOCATION,PRICE POINT,ENVOIRMENT OR TYPE OF MOVIE PRODUCT.</li></li></ul><li>
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  22. 22. MEMBERS OF GROUP:-<br />-GEETESH SINGH -ROHIT SHARMA<br />-ROHIT SATHOO-ANUJ SHARMA<br />-VIJAY SHUKLA<br />
  23. 23. MAKING OF ASSIGNMENT:<br />MULTIPLEX ----<br /> HELL DOWN UNDER<br />

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