1. Recuperate Customer Experience From Social Media Data
Social Listening
• According to Demi & Cooper Advertising and DC
Interactive Group, 19% of smartphone owners have at
least one health app on their phone. Exercise, diet, and
weight apps are the most popular types
• Similarly a report by Fluency Media noted that 30% of
adults are likely to share information about their health
on social media sites with other patients, 47% with
doctors, 43% with hospitals, 38% with a health insurance
company and 32% with a drug company
text
Social media
listening
Community
Management
Healthcare Provides
Source: Getreferralmd.com
Community Management
• PatientsLikeMe gives consumers a way to track disease
progress, access disease information and learn from the
real-world experiences of other patients with the same
medical condition
• FacetoFace Health, a social network uses a proprietary
algorithm to match people with similar diagnoses.
• CureTogether, which helps people anonymously track and
compare health data to better understand their bodies,
make more informed treatment decisions and contribute
data to research
“My son's HCM has worsened
over the past year. His blood
pressure is 72/38 at rest and
he has bradycardia. He
currently only takes a beta
blocker” Source
“got onto this insurance
(through a group plan) while
pregnant and found the Dr.
according to what was
approved through my plan on
their website. I did not get
pre-approval through “ Source