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Social Media data is growing at an exponential rate and Social Media sites are the new street corner where people gather and discuss their day, issues and thoughts with friends and other like-minded people. In the past, when someone had complaints about a company, they would tell their neighbors, today they tell their network, which tells theirs. What use to be 10 people, now has gone viral on Social Media and is reaching thousands if not 10s of thousands of people. Companies must know what is going on in the Social Media. This doesn’t just affect your marketing team, put touches every aspect of the business – brand management, CRM and social channel managers, product management, analytics research, risk/security, to name a few. If Social Media is powerful enough to bring down a country, it will have an impact on your business!