2. Our business model: combined subscription and advertising revenue FT digital circulation increased 50% last year "the information and intelligence gained from readers from a subscription model is a powerful asset“ – John Ridding, CEO, Financial Times Context
7. Customers are not all made equal Multichannel: Measure customers not cookies
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10. And know their lifecycle too.. Unaware Interested Customer Repeat customer
11. The value of linked data Enables eCRM ‘ Who ’ dimension improves ‘ what if ’ analysis Segmented, personalised, trigger-based marketing communications Measure marketing ROI accurately