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DARBAS SU ŠALTINIAIS
IR BE JŲ
2018 07 27
Šarūnas Černiauskas
KAI ŠALTINIS DIRBA SU
ŽURNALISTU1
ŠALTINIO
GALIA
Geras šaltinis gali:
1. Atnešti puikią istoriją ant lėkštutės
2. Parodyti kelią, kur eiti ieškant rimtos informacijos
3. Eilinę istoriją paversti neeiline
4. Eilinį žurnalistą paversti autoritetu
5. Suknisti visą tavo karjerą, nes...
6.
ŠALTINĖLI,
ŠALTINĖLI...
KAS
PASAULYJE
KVAILIAUSIAS
Trumpas klausimynas šaltinio pavojingumui nustatyti:
1. Koks šaltinio interesas?
2. Kokius ryšius turi šaltinis, su kuo jis susijęs?
3. Koks šaltinio santykis su jo įduodamais žmonėmis?
4. Ar šaltinis jau buvo pas kitus žurnalistus?
Jei taip – kodėl jo medžiaga dar neišleista?
5. Kodėl šis šaltinis atėjo būtent pas tave?
6. Kokia (jei iš viso) yra šaltinio reputacija?
7. Ar šaltinis tikrai yra... šaltinis?
ŽURNALISTO
IR ŠALTINIO
SIMBIOZĖ
Paprastas šaltinių kategorizavimas:
1. Vienkartinis herojus
2. Insideris
3. Konkurentas
4. Politikas / pareigūnas / valdininkas
5. PR specialistas
Visi sako, kad su gerais šaltiniais reikia palaikyti gerą ryšį.
BET...
1. Kritiškumo praradimas – mirtina nuodėmė
2. Nuolatinis šaltinis dažnai turi nuolatinį interesą
3. Priklausomybė nuo šaltinio – kaip heroinas
4. Šaltiniui jo interesai visada yra aukščiau nei tu
ŠALTINIO (NE)LIEČIAMUMO
DĖSNIAI2
POP QUIZ! Taigi sužinai, kad tavo šaltinis smirda. Ir čia iškyla dilemos:
„Bet jis man tiek daug gerų temų davė...“
Ir jis, tikėtina, tavimi naudojosi
„Bet gal čia netyčia...“
Bet gal ne?
„Bet gal jį apgavo...“
Ne spėliok, o sužinok
„Bet gal tai nepasikartos...“
Pasikartos – tik gal ne su tavim
„Bet jis man patinka...“
Tai pasipiršk
PIRSKUTINIO
KARTO
TAISYKLĖ
O paprasčiau – you can only f**k me once:
1. Jei sužinai, kad šaltinis tave apgavo ar pakišo – ačiū ir
viso gero.
2. Jei sužinai, kad šaltinis tave bandė apgauti ar pakišti –
ačiū ir viso gero.
3. Jei sužinai, kad tave pakišęs šaltinis pakišinėja kitus –
spread the news.
4. Jokių išimčių, jokių nuolaidžiavimų, jokių kompromisų.
DEŠALTINIZACIJA
3
PRIKLAU-
SOMYBĖS
NUO
ŠALTINIO
GYDYMAS
Niekas nesako, kad šaltinių nereikia. BET:
1. „Jei nepaimsiu šitos smulkmės – daugiau nieko
negausiu“. Ir gerai.
2. Šaltinis gali turėti tik siūlo galą. Vyniok.
3. Šaltinis gali turėti gerą informaciją su bloga hipoteze.
Mąstyk.
4. Jei šaltinio informacija neteisinga – jo bėdos.
5. Jei šaltinis prisidirba – neturi teisės tai nuslėpti.
6. Ne viskam būtinas šaltinis.
GERI
ŠALTINIAI
BLOGOSE
VIETOSE
Blogi žmonės gali tapti gerais šaltiniais. Svarbiausia –
žinoti, kur ribos:
1. Žurnalistas – ne prokuroras. Tų jų neteisi. Tu apie juos
rašai.
2. Tu nesi jų priešas. Kuo geriau jie tai žino – tuo saugiau
tau.
3. Blogi žmonės konkuruoja su kitais blogais žmonėmis.
4. Geri žmonės būna blogi.
5. Tu jiems nieko nesi skolingas. Ypač tylos.
6. Net didžiausiam suskiui privaloma šaltinio apsauga*.
* Išimtis – pirskutinio karto taisyklės pažeidimas
PATS SAU ŠALTINIS
4
GALVA YRA
TAM, KAD JĄ
NAUDOTUM...
...arba kaip apmauti redaktorių:
1. Nelauk, kol kas nors ką nors pasiūlys. Skaityk, stebėk,
mąstyk, kalbėk.
2. Bet koks informacijos trupinys gali tapti kažkuo dideliu.
3. Aišku, gali ir netapti. Ir taip bus dažnai.
4. Kai randi kažką tokio – dirbk, bet nesigirk.
5. Gera istorija gali voliotis bet kur.
KELETAS PAVYZDŽIŲ
4
RAMŪNUI
NERAMU:
JOKIO ŠALTINIO
KRISTINOS B.
TURTAI
FLORIDOJE:
JOKIO ŠALTINIO
#parodykAkytes:
ŠALTINIS
VOLIOJOSI
PAMIRŠTAS
KAM DIRBA ŽILVINAS: JOKIO ŠALTINIO
VĖJO FĖJA – UŽUOLAIDŲ PARDAVĖJA:
JOKIO ŠALTINIO
ŠIUKŠLYNŲ MILIJONIERIAI:
ŠALTINIUI RŪPĖJO VISAI NE TAI
NULIS ŠALTINIŲ
ŽENTOGEITAS: ŠALTINIS MELAVO
KLAUSKITE IR JUMS
BUS ATSAKYTA.
GALBŪT.

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