2. Trailers
The producers of The Conjuring have released many different trailers a few months before it is
released so that the public can see what the film is about. When releasing trailers most
producers put the most funny/scary/jumpy scenes into the trailer so that it entices the public
to go and see it. The reason so many different trailers are released is so that you can put
them on different forms of media for people to watch. For example as it is rated 15 there will
be a trailer which only people aged 15 and above can watch. These are normally released
into cinemas and shown when another 15 plus movie is about to be shown. There will also
be a trailer that is shown on TV, however this will not have many of the scary scenes in as any
body of any age could be watching. There is normally a number of different trailers that are
shown on TV, sometimes it may just be the title of the film and release date that shows on
screen. Other trailers will also be put on the Conjuring website itself so that anyone who is
browsing the web page can easily have a look at them. Various trailers are also put on
YouTube as well so when anyone searches horror films, films released in 2013 or even that
specific film it will come up and they can choose which trailer they would like to watch.
Trailers are a great way to promote films as they can be found and watched on almost
everything, especially now we have web 2.0, TV, smart phones and tablets. All of the
Conjuring trailer also have the release date shown on them either at the beginning of the
trailer or the end, this means that anyone watching the trailer will be able to know when it
comes out into the cinemas so that they can go and see it.
3. FaceBook Page
Facebook is a great way to promote films as social
networking sites are getting more and more popular
and nearly everyone is starting to use it. The Conjuring
page was very quick and easy to look for as well which
a lot of people have already done as it has thousands
of ‘likes’ and ‘comments’. This page is also filled with
information about the film i.e. what its about, the page
also includes various different pictures and posters
from the film. Fans have commented on the page their
thoughts about the film which is great feedback for the
producers if they ever decide to make a sequel.
4. Twitter
Like FaceBook, Twitter is another social networking site that is just growing in popularity. On
twitter you are able to follow The Conjuring to find out about movie update etc and you can also
view pictures from the film to see what its like. This way the producers of the film can stay in
contact with the fans of the movie. Both social networking sites keep their pages up with the
genre of the film, for example on the twitter page as you can see their background is of the
house in the movie which makes the page fit in with the genre.
6. Posters
There are only a few posters for this films unlike some other movies which have loads.
However these posters can be found on Google, social networking sites and places
around the world which is why the posters are different sizes. For example the
rectangular posters are mostly used on sides of buses or on bill boards whereas
the square posters are mostly used in the cinemas. There are many different
poster which tell you certain things about the movie and promote different areas
of the film. For example the poster which shows you the tree with a noose hanging
from it and the house is an establishing poster as it shows you the location of
where the film is set, as nearly all of the film is filmed within the house and its
garden it is very important. The clever thing about this poster is that although the
noose doesn't have anyone hanging from it on the ground you can see that
shadow of someone hanging from the noose. Another example is the poster with
the woman holding up the match, this is promoting one of the main characters in
the film to the public. The poster shows her looking very frightened in the dark
while she tries too see. Again like the trailers all of the posters tell you the date
that the film is released into cinemas and also a few of the rectangular poster have
‘Based on true case studies of the Warrens’ on the bottom to promote the UPS of
the film.
8. Website
The website is full of information regarding the movie. The website fits in with
the horror genre as its a dark webpage, they also have moving images
with sound as the background when you go onto different pages on the
website. There are many different links that you can click on, these are
things like the gallery which has poster and pictures from the film, they
have download links for screensavers etc, you are able to listen to the
soundtrack from the film, watch three different trailers for the movie, read
other people haunted stories or even post your own, you can book tickets
to see the film in your nearest cinema and even see what countries the
film has been released in and lastly there is a page which tells you about
the film. All of these are great ways of promoting the film as it means fans
can get involved, especially with posting your own horror story as they can
tell everyone about their experiences and maybe even relate to the film.
9. The unique selling point of the film
• A great movie or a great product will more than likely have a UPS so that it attracts
the audience or the buyer in as the products have something special that no other
product like that has. The Conjuring has two UPS’s which makes the film different
and worth seeing. The first UPS is that this film is based on a true story which is
expressed when the film starts and when it ends, we are also told that it is based
on a true story at the end of some trailers and also on some posters. This is a UPS
as there are not many other horror films that are based on a true story so
therefore it shocks you when you find out as you wouldn't think something so
scary actually happened to a family in real life. Another UPS about the film is that
it has a happy ending, although this UPS is not promoted as much at it being a true
story it is still a UPS as it is very rare to have a horror film with a happy ending
because of the genre that it is.
