DirectBuy is one of the leading membership buying services in the United States, with over 100 locations throughout the nation. It is the largest franchiser of members-only consumer buying centers in the whole of North America, with over 1 million goods, fixtures, and appliances for the home and family.
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Direct buy
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DirectBuy The #1 way to buy direct for your home | http://www.directbuy.com/
DirectBuy: A Whole New Exclusive Shopping Experience
DirectBuy is one of the leading membership buying services in the United States, with over 100
locations throughout the nation. It is the largest franchiser of members-only consumer buying
centers in the whole of North America, with over 1 million goods, fixtures, and appliances for the
home and family.
Company History
DirectBuy opened their doors to the public back in 1971 in Merrillville, Indiana. The first franchise
in Canada, meanwhile, opened in 1996. Their members must pay a membership fee, which then
entitles them to buy products directly from the manufacturer and its authorized suppliers.
Today, the company still sticks to their founding values, believing that their members should get the
most savings they can out of every dollar they spend in the DirectBuy stores, especially when times
are tough.
Featured Products
DirectBuy offers “manufacturer-direct wholesale prices on practically everything you need for your
home, both inside and out.” Its stores has a collection of over 1 million goods, which include over
700 top brands from the US and 500 in Canada that comes straight from the manufacturers
themselves or authorized suppliers.
Product categories include home furnishings, home
improvement, home entertainment, outdoors, flooring, and
accessories. Members have special access to buy products that
include dressers for sale, lawn furniture, and laundry cabinetry.
You can also check out their website for a complete list of
kitchen products: http://www.directbuy.com/kitchen/.
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DirectBuy The #1 way to buy direct for your home | http://www.directbuy.com/
Membership Program
The DirectBuy membership program is available in two levels: the Gold access and the Platinum
access.
The Gold Access is the most popular member level, which entitles members to purchasing
privileges, local delivery access, installation services, and Club Exclusives, among other things.
Members also get a Direction catalog and privilege to shop at the store chain’s independent
locations, which provides access to local product suppliers and designers, along with merchant
discounts. Transshipment privileges, or shipping to other DirectBuy locations, are also provided.
The Platinum Access provides all the conveniences of the Gold plan, along with the services of the
store’s Concierge Services Agents. They can work with the local club staff for a better shopping
experience. The CSA can help customers with anything from price quotes, research, to seven-day-a-
week phone and email support. DirectBuy describes the service “like having the store and support
all to yourself.”
Membership varies per franchise location, and starting memberships can last for two or three
years. The store advises interested customers to visit the nearest DirectBuy branch for any queries
and assistance.
Member Rewards
DirectBuy members pay confidential dealer prices minus the hidden retail price, and are the same
for all products. Customers also get the manufacturer’s full warranty on certain products, customer
service, and the savings exclusive to members
The company’s website, www.DirectBuy.com also allows members to plan their purchases before
even going to the store. A catalog of their products is available for members to choose from, to
speed up the shopping experience.