2. The Magic of Film
“Movies take us to places we’ve never
been and inside the skin of people quite
different from ourselves. They offer us a
window into the wider world, broadening
our perspective and opening our
eyes to new wonders.”
3. Touristic Gaze
“The touristic gaze is described as
a curiosity to look at things that are
out of the ordinary and experience
things that are not part of everyday
life.”
4. What is Film-Tourism?
The act of visiting locations where
movies, television programs, or
documentaries have either been
based upon or have been filmed
5. What is Film-Tourism?
• Visits to studio sets/back
lots
• Locations where filming is
taking place
• Organized tours of film
locations
• Visits to portrayed locations
(real locations such as
villages, rivers, and
buildings)
• Film-themed attractions (ex:
Universal Studios)
6. What is Film-Tourism?
• Visits to celebrity
homes
• Film festivals
• Film premiers
• Locations associated
with a film (ex:
Braveheart (set in
Scotland) brings
tourist to Scotland,
despite being filmed in
Ireland)
7. Symbolic connection between the material and spiritual world
Looking to connect the real world with an imaginary world by
traveling to places with symbolic meaning
15. Thank you for watching my
presentation! I hope you enjoyed a
topic that is very near and dear to
me. 5 minutes is way too short!
Tell your elected officials to
bring back the NC film
incentives!
Editor's Notes
Many would argue that our culture’s obsession with multi-media is related to the desire to escape from our everyday lives. “Movies take us to places we’ve never been and inside the skin of people quite different from ourselves. They offer us a window into the wider world, broadening our perspective and opening our eyes to new wonders”
Similar to the desire to experience new cultures, places, and people through film, tourist often have the same goals. It has been explained that, “The touristic gaze is described as a curiosity to look at things that are out of the ordinary and experience things that are not part of everyday life”. With film goers and tourists having this significant similarity, it is no surprise that film-tourism is one of the newest phenomenon’s within the tourism market
The term term “film-tourism,” refers to the act of visiting locations where movies, television programs, or documentaries have either been based upon or have been filmed
While it might seem that locations for film-tourists to visit are rather limited, a more recent definition creates a broader umbrella:
Visits to studio sets/back lots
Locations where filming is taking place
Organized tours of film locations
Visits to portrayed locations (real locations such as villages, rivers, and buildings)
Film-themed attractions (ex: Universal Studios)
Additionally,
Visits to celebrity homes
Film festivals
Film premiers
Locations associated with a film
Are all also considered film-related tourism
the motivations of a film-tourists have often been compared to that of a pilgrimage. In a religious pilgrimage, individuals are looking to find the “symbolic connection between the material and spiritual world
Much like those seeking that religious connection, film-tourists are looking to connect the real world with an imaginary world by traveling to places with symbolic meanings
Film is a wonderful way to boost tourism in unknown places in a way that is not seasonal. A great example of this is the small town of Fork in Washington State. The backdrop to the Twilight Saga saw a 1000% increase in visitors after the release of the first movie in 2008. You don’t have to be a fan of the movies to appreciate that.
Known for its dreary and dark vampire-friendly weather, the tourism director for the town says that he actually gets complaints when it’s not raining
For my domestic example I decided to tackle my current hometown of Wilmington, North Carolina. Known as Hollywood East, the sleep beach town holds the largest sound stage outside of L.A. at EUE/Screen Gem Studios.
Since 2010 North Carolina has hosted 124 union film productions, many of which were filmed in Wilmington.
Some claims to fame include
Dawson’s Creek – One Tree Hill - Ironman – East Bound and Down – We’re the Millers – Empire Records – Tammy – and Blue Velvet
And current productions
Sleepy Hallow
Under the Dome
Secrets and Lies
While those living here enjoy the perks, visitors flock to the area from al over. The major event we have been hosting for 20 years is the Cucalorus Film festival. In 2014 we had 15,500 people screening 259 films from 23 different countries.
For this first time this year we are hosting Eyecon which is a convention for the TV show One Tree Hill which filmed here for 9 years.
We also offer film-tourism events daily, such as location walking tours, studio tours, merchandise, and of course the opportunity to see filming in action.
it is estimated that 1% of the total revenue brought in from tourism is due to film tourism. That would indicate an intake of over 15million dollars for film tourism when combining the state and local tax revenues. This is considered to be a conservative estimate.
I study also showed that in Wilmington and the surrounding counties, 11,080 jobs and $190million dollars in salaries are a direct result of tourism in the area.
With the exceeding popularity of the PBS period drama Downton Abbey, film-tourist are flocking to catch a glimpse of the famous estate behind the show, Highclere Castle.
It comes as no surprise to hear that owning a castle isn’t cheap. For the owners of Highclere Castle, there is no exception. The humble abode reportedly takes $1.5 million a year to run. That of course is without unforeseen repairs, like the $18 million they had to spend in 2009 due a mold issue.
The estate receives and estimated $4,500 - $5,300 per day when filming. While this may seem like a lot, the real cash cow is the film-tourists flocking to see the namesake of their favorite show and buy merchandise to remember the trip.
While the financial well being of the estate has risen and fallen over the centuries, this is the best financial state the family has been in in years with many thanks to the film and film-tourism industry.
Collaboration at it best:
For a four-month span, the Vanderbilt’s grand estate, The Biltmore, will be hosting 47 costumes from the show. The costumes specifically placed throughout the 250-room estate, show where such items would have been worn in the corresponding Highclere Castle. The off-location film-tourism event entitled, Dressing Downton: Changing Fashions for Changing Times, helps to provide a more “authentic” experience for fans than if the costumes were placed in an ordinary museum.
Behind the scenes tours and additional events are available for a cost.