Looking to engage customers through your sales channels, marketing programs, customer service touch points and e-commerce channels? Here find 44 ways to do it! For more thought leadership from influential bloggers on topics of interest around customer engagement, please see: www.custedge.com.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
Customer engagement is the process of actively building, nurturing, and managing relationships with customers. Customer engagement can unlock exponential growth for your company. Learn more about how it's done.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
Customer engagement is the process of actively building, nurturing, and managing relationships with customers. Customer engagement can unlock exponential growth for your company. Learn more about how it's done.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Sobre a China Link Trading:
Encontrar um parceiro de qualidade na China e Ásia não é fácil. Entre as centenas de empresas que investem na China para fazer negócios com o Brasil, podemos afirmar com orgulho que a China LinkTrading é uma das maiores e melhores empresas. Constantes investimentos, atualizações tecnológicas e treinamento de pessoas fazem com que a sua empresa tenha o melhor serviço e suporte do outro lado do mundo.
Você pode saber mais novidades sobre a China em nossos outros canais de comunicação:
. A China Link em 3 minutos no Youtube: https://www.youtube.com/watch?v=ol5yTcUMapQ
. Blog: http://www.chinalinktrading.com/blog
. Facebook: http://www.facebook.com/chinalinktrading
. LinkedIn: http://www.linkedin.com/company/china-link-trading
. Nosso site: http://www.chinalinktrading.com
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
Boost your data analytics with open data and public news contentOntotext
Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources.
This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to:
Build ranking reports (e.g for people and organisations)
View topics linked implicitly (e.g. daughter companies, key personnel, products …)
Draw trend lines
Extend your analytics with additional data sources
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
From the rise of customer advocacy to ever-changing consumer expectations, 2018 has been a rollercoaster year for businesses on their journey to deliver memorable customer experiences. As the ball drops on 2019, the CX landscape will become even more complicated to navigate and win. Not only in terms of engaging your customers, but also for organisations to deliver on. With a focus on a proliferation of even more engagement channels, the era of customer care, the rise of dark social, the age of platform agility, you'll be amazed at whats in store for 2019! Join us for this virtual master class as we dive into the trends that are shaping CX for 2019 and beyond.
To find out more about the future of CX, visit us at:
https://cx.sap.com
True personalization is at the individual level, rather than at the segment level. In this presentation by Bernard Chung, SAP Customer Experience at the Argyle Executive Forum, you'll learn how to utilize real-time contexts to deliver the best customer experiences.
Learn more about SAP Marketing Cloud here: https://cx.sap.com/en/products/marketing
In this presentation, we explore mega trends driving the need to build trusted customer relationships and why a robust customer identity management platform is critical. Learn from this in-depth and contextual case study of our Australian-based customer, Goodlife Health Clubs. We will also discuss global privacy regulations beyond GDPR and turning compliance into opportunity.
For more info from SAP Hybris, please visit us at: https://hybris.com/en/products/customer-data-cloud
Featuring global thought leader and futurist Anders Sörman-Nilsson in our third-annual Omnichannel Master Class, learn how to design a frictionless customer experience. Anders shares fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform lives. Anders also discusses how emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things that are enabling more and more brands to become truly ‘seamless’.
For more information on SAP Hybris, please visit us at: https://www.hybris.com
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
In an increasingly challenging digital economy landscape, and with data breaches making the headlines recently, we explore how customer identity management is critical and where it sits - for businesses striving to deliver great customer experiences. The panel discussion comes complete with real-life examples and success stories, statistics, and a peek into the future with AI and much more.
For more info, visit: https://www.hybris.com/en/products/gigya
The Perfect Store Execution (Picture of Success) allows manufacturers of consumer goods to deliver the right product, in stock, at the right time, with flawless store visit execution.
For more from SAP Hybris, please visit us at: https://www.hybris.com/en/
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Sobre a China Link Trading:
Encontrar um parceiro de qualidade na China e Ásia não é fácil. Entre as centenas de empresas que investem na China para fazer negócios com o Brasil, podemos afirmar com orgulho que a China LinkTrading é uma das maiores e melhores empresas. Constantes investimentos, atualizações tecnológicas e treinamento de pessoas fazem com que a sua empresa tenha o melhor serviço e suporte do outro lado do mundo.
Você pode saber mais novidades sobre a China em nossos outros canais de comunicação:
. A China Link em 3 minutos no Youtube: https://www.youtube.com/watch?v=ol5yTcUMapQ
. Blog: http://www.chinalinktrading.com/blog
. Facebook: http://www.facebook.com/chinalinktrading
. LinkedIn: http://www.linkedin.com/company/china-link-trading
. Nosso site: http://www.chinalinktrading.com
Search Analytics For Content Strategists @CSofNYCWIKOLO
Search is a conversation, learn to listen to what you visitors are telling you by understanding their search behavior. In this presentation we'll cover information foraging, search analysis, and how to use them and other techniques to improve your content without having to be a statistician.
Boost your data analytics with open data and public news contentOntotext
Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources.
This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to:
Build ranking reports (e.g for people and organisations)
View topics linked implicitly (e.g. daughter companies, key personnel, products …)
Draw trend lines
Extend your analytics with additional data sources
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
From the rise of customer advocacy to ever-changing consumer expectations, 2018 has been a rollercoaster year for businesses on their journey to deliver memorable customer experiences. As the ball drops on 2019, the CX landscape will become even more complicated to navigate and win. Not only in terms of engaging your customers, but also for organisations to deliver on. With a focus on a proliferation of even more engagement channels, the era of customer care, the rise of dark social, the age of platform agility, you'll be amazed at whats in store for 2019! Join us for this virtual master class as we dive into the trends that are shaping CX for 2019 and beyond.
To find out more about the future of CX, visit us at:
https://cx.sap.com
True personalization is at the individual level, rather than at the segment level. In this presentation by Bernard Chung, SAP Customer Experience at the Argyle Executive Forum, you'll learn how to utilize real-time contexts to deliver the best customer experiences.
Learn more about SAP Marketing Cloud here: https://cx.sap.com/en/products/marketing
In this presentation, we explore mega trends driving the need to build trusted customer relationships and why a robust customer identity management platform is critical. Learn from this in-depth and contextual case study of our Australian-based customer, Goodlife Health Clubs. We will also discuss global privacy regulations beyond GDPR and turning compliance into opportunity.
For more info from SAP Hybris, please visit us at: https://hybris.com/en/products/customer-data-cloud
Featuring global thought leader and futurist Anders Sörman-Nilsson in our third-annual Omnichannel Master Class, learn how to design a frictionless customer experience. Anders shares fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform lives. Anders also discusses how emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things that are enabling more and more brands to become truly ‘seamless’.
For more information on SAP Hybris, please visit us at: https://www.hybris.com
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
In an increasingly challenging digital economy landscape, and with data breaches making the headlines recently, we explore how customer identity management is critical and where it sits - for businesses striving to deliver great customer experiences. The panel discussion comes complete with real-life examples and success stories, statistics, and a peek into the future with AI and much more.
For more info, visit: https://www.hybris.com/en/products/gigya
The Perfect Store Execution (Picture of Success) allows manufacturers of consumer goods to deliver the right product, in stock, at the right time, with flawless store visit execution.
For more from SAP Hybris, please visit us at: https://www.hybris.com/en/
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
Businesses always had to adopt to stay relevant. At Celonis, we believe that the next big change will be using big data analytics to create Magic Moments for your customers. Learn in this session how you can leverage the 360° customer view in the back- and front office to improve your customers’ journey. https://www.hybris.com/
Empower Store Associates with Mobile Apps to Reinvent the In-Store ExperienceSAP Customer Experience
Empower store associates with the right mobile tools. Retailers’ biggest competitive advantage is often the experience they create in their physical stores. In this session, Tulip Retail will describe mobile in-store solutions that improve service, drive sales, build customer relationships, and revolutionize shopping. Turn workers into experts and brand ambassadors, improve productivity and drive increased ROI. For more info, visit: https://www.hybris.com/en/solutions/industries/retail
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Lisa Hornschemeier, SAP Commerce Leader at Microsoft, talks about how Microsoft is using SAP Hybris Billing as part of their order-to-cash commerce systems. https://www.hybris.com/commerce
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Deliver the personalized, relevant experiences customers are demanding while paying increased attention to privacy. See how customer identity and access management (CIAM) from Gigya makes it possible for global organizations to manage customer data to deliver insights and personalization, while staying compliant with privacy laws, including the European Union's upcoming General Data Protection Regulation (GDPR). Learn more: https://www.hybris.com/
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Welcome to the Cognitive and 5G Era. Join us to see how IBM Cognitive, the Internet of Things and Microservices are changing the customer experience for this new wave. We’ll discuss the IBM-SAP global partnership in the Telco & Media industry, and how it delivers game-changing customer experiences enabled by SAP Hybris and IBM Cognitive. Learn more: https://www.hybris.com/en/solutions/industries/telecommunications
2. Customers who are fully engaged represent an average 23% premium in terms
of share of wallet, profitability, revenue and relationship growth compared with the
average customer.
(Gallup State of the American Consumer 2014)
3. In the consumer electronics industry, fully engaged shoppers make 44%
more visits per year to their preferred retailer than do actively disengaged shoppers.
And when they do visit their preferred electronics retailer, these fully engaged
shoppers purchase more items than they originally intended to.
(Gallup State of the American Consumer 2014)
4. In the retail banking industry, customers who are fully engaged bring 37%
more annual revenue to their primary bank than do customers who are actively
disengaged.
(Gallup State of the American Consumer 2014)
5. Fully engaged policy owners purchase 22% more types of insurance products
than actively disengaged policy owners do.
(Gallup State of the American Consumer 2014)
6. Fully engaged hotel guests spend 46% more per year than actively disengaged
hospitality industry guests spend.
(Gallup State of the American Consumer 2014)
7.
8. 52% of those surveyed whose organizations are building
customer service apps for mobile devices are also creating mobile-friendly
websites vs. 36% who are creating native iOS/Android mobile apps.
(Social Media Today: The Social Customer Engagement Index 2014)
9. 27% of companies say it takes them less than an hour to respond to
questions/issues on social channels.
(Social Media Today: The Social Customer Engagement Index 2014)
10. 15% of companies surveyed say more than 25% of customer service
inquiries are initiated over social channels.
(Social Media Today: The Social Customer Engagement Index 2014)
11. 60% of organizations see that customer service will be the top source of
competitive differentiation in the next three years.
(The Service Council’s (TSC) Service Transformation: The Business Case)
12. 71% of organizations indicate
increasing importance being placed on
service.
The Service Council’s (TSC) Service
Transformation: The Business Case
13. 66% of customers are willing
to spend more with companies who
provide superior customer service.
(SAP, Customer Service is the Heart of
Marketing)
14. 52% of companies say Facebook is the most effective social channel for
customer service.
(Social Media Today: The Social Customer Engagement Index 2014)
15. 32% say they have seen very positive impact from social on customer service
goals and objectives.
(Social Media Today: The Social Customer Engagement Index 2014)
16. 81% of companies say social
customer service strategy is integrated
into overall social strategy of the
organization.
(Social Media Today: The Social Customer
Engagement Index 2014)
17.
18. 45% of buyers require person-to-
person contact in the buying
process
(ITSMA/CFO)
19. Algorithms based on customer usage patterns can predict when a customer will be interested in a specific
product, and provide sales teams with prompts to approach the customer with tailored upsell and
cross-sell offers.
These efforts can achieve improvements of 10 – 15%
EBITDA in subscription businesses.
(McKinsey 2013)
20. Customer retention is 14%
higher among companies applying big
data and analytics to deal velocity.
Aberdeen Customer Engagement
Report 2014
21. 100% of best-in-class companies provide Sales with remote access to social
media.
Aberdeen Customer Engagement Report 2014
22. By 2016, the web will influence more than 50% of all retail transactions,
representing a potential sales opportunity of almost $2 trillion.
(US Cross- Channel Retail Forecast, 2011 to 2016, Forrester Research, July 2012)
23. Companies that put data at the center of their marketing and sales decisions
improve their marketing return on investment by 15-20%
(McKinsey 2013)
24.
25. Only 14% of marketers say customer centricity is ranked high within their
organization; only 11% percent say that their customers would say customer
centricity is ranked high within their organization.
The CMO Council, Mastering Adaptive Customer Engagement (2014)
26. 66% of marketers believe that quick response times to customer requests or
complaints is the most important attribute demonstrating customer centricity
through the eyes of their customers.
The CMO Council, Mastering Adaptive Customer Engagement (2014)
27. Facebook's "like" button is pressed 2.7 billion times every day
across the web, revealing users’ interests.
(BI Intelligence 2014 Report)
28. An integrated analytic approach can free
up some 15 - 20 % of
marketing spending. Worldwide, that
equates to as much as $200 billion that
can be reinvested by companies or drop
straight to the bottom line.
(McKinsey 2014)
29. 52% of Marketing Execs surveyed say
that it is a combination the people, the
processes and the platforms needed to
properly develop, manage, measure and
continue delivery of the customer
experience.
The CMO Council, Mastering Adaptive Customer
Engagement (2014)
30. 52%of Twitter users in the U.S. consume news on the site (more than the
percent of those who do so on Facebook), according to Pew Research.
(BI Intelligence 2014 Report)
31.
32. According to a CEI Survey, 86% of buyers will pay more for a better customer
experience, but only 1%of customers feel that vendors
consistently meet their expectations.
(Forbes)
33. 73% of marketers view customer centricity as critical to the success of their
business and role at the company.
The CMO Council, Mastering Adaptive Customer Engagement (2014)
34. 70% of buying experiences
are based on how the customer
feels they are being treated.
(McKinsey)
35. A 2% increase in customer retention has the same effect as decreasing costs
by 10%
(Leading on the Edge of Chaos, Emmet Murphy and Mark Murphy)
36. 55% of consumers would pay more for a better customer experience.
(Defaqto Research)
37. The customer experience will reign as
the primary investment target in 2014
as 68% of businesses plan to
increase their customer management
spend.
(2014 Call Center Executive Priorities Report)
38. The majority of businesses are unable to support an omni-channel customer
journey. Only 12% can provide a seamless hand-off between channels.
(Forrester Wave Customer Service Solutions 2014)
39. According to a CEI Survey, 86%
of buyers will pay more for a better
customer experience.
(Forbes)
40.
41. An Accenture study found that 72%
of respondents “showroomed,” or
bought digitally after seeing a product
in a store.
(Accenture)
42. Millennials, those consumers aged 18 to 34, remain the key age
demographic for online commerce, spending more money online in a given year than
any other age group.
(Business Insider Intelligence 2014)
43. More shoppers are looking to take advantage of seamless retail services involving
the store: In a recent survey, 19% of shoppers said they are using “click and
collect” services.
(Accenture)
44. 57% of women indicated that
they made an online purchase in the
last year, compared to 52% of
men.
(SeeWhy 2014)
45. In the first quarter of 2014, 198 million U.S. consumers bought
something online.
(comScore's quarterly State Of Retail report)
46. 22.2%of men made purchases on their
smartphones versus 18.2%of female
respondents.
(SeeWhy 2014)
47. Millennials spend around $2,000 annually on e-commerce despite having
lower incomes than older adults.
(Business Insider Intelligence 2014)
48. Boomers and seniors have adopted
mobile commerce. 1 in 4
mobile shoppers in the U.S. is over the
age of 55.
(BI Intelligence 2014 Report)
49. Women indicated they weren’t ready to buy 2x more than male respondents,
with 62.5% of females, versus 24.7% of males, revealing a desire to browse more
before buying via their tablets.
(SeeWhy 2014)