3. The challenge for an entrepreneur to insert
your company and products in international
markets, goes far beyond selling abroad
through contacts with importers or making
sporadic sales.
4. To export a product you must have a long-term
vision.
5. involving all functional areas of the company,
requires dedication, enthusiasm and prepare to
become a successful exporter ..
This should be complemented with an
entrepreneurial spirit engaging with creativity
and professionalism, keeping in mind what
their strengths and weaknesses and
opportunities and threats are.
6. To learn how to export a product should be clear that
the phase of preparing a product for export is
critical. You should expect to have to apply some
degree of adaptation of a product to be sold
outside the domestic market before you make your
first sale. Do not go out and start selling.
Consultation potential, wholesalers, agents clients,
embassies, etc. to determine the best strategy to
sell your products in the overseas market.
7. Study competitive products in the country in
which you want to do business is a great way
to focus on what works in that market. If you
can not visit the country and browse the
shelves yourself, contact people there and
see if they can tell you which products are
comparable to yours.
9. Sure, sounds great to you, but what does it
mean in the target market? Find out
beforehand. If you do not, you'll end up with a
fiasco like the one I had when they presented
the Chevrolet Nova in Venezuela, regardless of
the similarity between Nova and "no go".
10. What do the colors in the country of
destination? In some countries the vibrant
colors or red means "warning" or "danger" but
in China means good luck. A black packaging
with gold-tone or silver conveys elegance and
sophistication in some countries, while in
others, as in parts of Africa, suggests death.
Even if your designs have been verified to be
sold in your country, expect to start again
when it comes to market abroad.
11. Apart from the color choices, your illustrations
or graphics need to be appropriate, attractive
and understandable to the end user. If there is
any way you can get feedback about the design
of your container from real consumers in your
target market, do. What would buy based on
how it looks? For example, if you put a smiley
face in your package, but buying that
particular product is taken very seriously in the
target country, is it offensive? And if you want
to sell your products in shops that use barcode,
I adding it will be essential.
12. The size can be perfect in your country, but
too in Japan, where the average family size is
smaller. One burger can feed an American, but
the same burger sold in France could be a
lunch for two or have to be thrown away. If
you waste too much of your product, it is not
economical or convenient for your consumer,
so do not buy it.
13. Indicates the weights and measures in your
tags, according to local standard measures.
The metric system is considered the global
standard, but you should confirm this.
14. In Canada a label in French and English is
required. In Finland one Swedish-Finnish label
is required. Most Middle Eastern countries
require labels in Arabic and English. For some
destinations, the first order, or delivery of test
requires only one ticket on the outside of the
package in the language of the importing
country. Generally, the sticker must show the
name and address importing agent, the weight
of the package in the standard sizes of the
country, a legend and the expiration date.
15. Beware the cultural significance that
represents the number of units you include in a
box. Some countries, particularly in the east,
consider 7 as lucky and unlucky 13. In Japan, 4
is the symbol of death, so pack four units will
be the death of export adventure. Every time
you have a box with a relatively small number
of products, check if their number is not
considered unlucky in the overseas market.
16. A picture is worth a thousand words. When
Americans read the word PIZZA in a box, they
know what's inside. But maybe in other parts
not equal. Keep this in mind when you develop
the packaging for international sales. The
illustrations are good, photos in two colors
look good, but four-color photographs show
what it really is. I put yourself in the shoes of
the buyer, if you know you are buying, why do
you do it?
17. If your package is stuck in the past in your
country, do not think you can export it.
Customers around the world appreciate
innovation and technology. Do not disappoint
your customers. Stay informed about the latest
and best in terms of packaging.
18. This is where live some months in a foreign
country really pays to know how to do things
local and they need to do better. You may find
that if you change the speed of a kitchen
blender, a food dish in China can be done more
quickly and easily. Before doing business in a
country ask how people spend their time
there? What are your favorite foods? How to
clean their homes? How do laundry?
19. If the cable of your product does not meet
electrical standards of your target market,
have all sorts of problems, especially if you've
already sent the unacceptable product. Check
global standards.
20. Anticipate what is needed to meet these
commitments in the global and local markets. Can it
be done? If so, trace logistics from start to finish and
determines who is responsible. If not feasible, then
do not offer it.
21. Moisture, high energy costs, poor water supply,
extremely high or low temperatures, poor
infrastructure, this may affect the
maintenance of your product in the new
market. If you can not adapt your product to
environmental conditions, you may have to
choose another market. If no roads to
transport your product, you will not get
anywhere.
22. To sell a product in retail stores or anywhere,
some countries require a statement indicating
where the product was manufactured. Check
with your potential customers, wholesalers,
agents, embassies and logistics specialist if
required by law before exporting the country
that want to do business.
