How to export a product

1. How to export a product
DANIELA BELLO GONZALEZ
XIMENA CASTRO FORERO
LAURA OBANDO GONZALEZ

2. • Internationalization is a strategic
operation involving all functional areas of
the company, requires dedication ,
enthusiasm and prepare to become a
successful exporter . This should be
complemented with an entrepreneurial
spirit engaging with creativity and
professionalism , keeping in mind what
their strengths and weaknesses and
opportunities and threats.

3. Exportable Is my product ?
• Features, design .
• Presentation and / or packaging.
• Price, certified quality .
• Delivering , after-sales care .
• Do you offer something different to what Gives
my competition ?

4. How to tell if your product will
succeed in Target market
1. Who will buy your product and why ?
2. What is the size of the target market ?
3. Who is your competition?
4. How is the new product to the market you have
selected?
5. Are there opportunities for growth in the target
market?
6. How is the demographics , economics and mass
culture right now?

5. 7. Are there demographic, economic and cultural
trends that will shape the market in the future ?
8. The government help or limit the sale of imported
products ?, for example , are there barriers to entry
or sales in the target market ?
9. logistical problems arising from sales geography
and climate of the country of destination is
submitted ?
10. Do you have to adapt your product to market
through a physical reconstruction , new packaging
or service practices ?
11. Does your product have the same conditions of use
in the international market than in the home market
?
12. Requires a product sales service personnel , and if
so , you can deliver ?

6. How to prepare your product for
export
• 1. Check the name of your product.
• 2. Check the colors of your package.
• 3. Check the packaging and label design your
product.
• 4. Check the size or quantity of the product itself.
• 5. Check the number of units per pack.

7. Export successfully
• Make a market survey Helps make marketing
decisions giving you a clear picture of the
economic , political and the cultural factors That
Affect Your Ability to sell your product or service
. Market research saves you time , money and
effort by Reducing your exposure to
contingencies.

8. • Direct export : Direct sales to customers, selling
wholesale / retail , selling at fairs, etc.
• Indirect export : Sale through an Export
Company or give a Foreign Markets distributor
based in El País , selling through foreign
companies based in El País , sales
representatives or brokers THROUGH Export ,
headquartered in El País, etc.