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Lucidell

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Innovative Product launch

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Lucidell

  1. 1. New Product Launch (Related Diversification) <ul><li>“ Luci-Dell 50” </li></ul><ul><li>(Lucidity  Clearity) </li></ul><ul><li>“ The Camera Can Photograph Your Thoughts” </li></ul>
  2. 2. Features Of Luci-Dell <ul><li>6o megapixels </li></ul><ul><li>GPS facility </li></ul><ul><li>Blue tooth </li></ul><ul><li>Pinch Zoom in/out </li></ul><ul><li>Battery Portability Option( Ni-MH / Li-ion) </li></ul><ul><li>Other features </li></ul>
  3. 3. Segmentation Targeting Professional Photographers All Over the World Positioning <ul><li>Tagline: “The Camera To Photograph Your Thoughts” </li></ul><ul><li>Makes clear that it is for mature and Professional users </li></ul><ul><li>“ LuciDell” name talks about the Quality (Clarity) of Images </li></ul>
  4. 4. 4P’s- “Product” <ul><li>6o megapixels </li></ul><ul><li>GPS facility </li></ul><ul><li>Blue tooth </li></ul><ul><li>Pinch Zoom in/out </li></ul><ul><li>Battery Portability Option( Ni-MH / Li-ion) </li></ul><ul><li>Competitors </li></ul><ul><li>Sinar Camera </li></ul><ul><li>Hassel-Blad Camera </li></ul><ul><li>Mamiya Camera </li></ul>
  5. 5. Price <ul><li>Premium strategy (High Quality High Price) </li></ul><ul><li>Price= 15 lakhs Rs. </li></ul><ul><li>Product is for Niche Market </li></ul><ul><li>Profits by Product </li></ul>
  6. 6. Place <ul><li>Distribution </li></ul><ul><li>Channels </li></ul><ul><li>Path to get to the buyer </li></ul>
  7. 7. Promotion <ul><li>Photography Magazines(The Traveller, Better photography etc) </li></ul><ul><li>Photography Blogs </li></ul><ul><li>International Photography Competitions </li></ul><ul><li>Advertising </li></ul><ul><li>Print Adds </li></ul><ul><li>Social Media Campaign </li></ul>
  8. 8. <ul><li>Thank You </li></ul>

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