Nyt Paywall

Nyt Paywall
1. What are the changes that the newspaper industry is going through? Where do you think the
"technology" of news on paper is in its lifecycle? Where is it likely headed?
The newspaper industry is undergoing a radical change in three primary areas caused by technology.
First, the underlying two–sided business model is changing. With the Advent of internet, news
content is easily and freely available from various sources but lacks quality journalism and
credibility. Revenues from online advertising are not large enough to compensate for decline in
revenues from print advertising & subscription. Newspaper industry is experiencing new realm
of new content delivery and in process of understanding and establishing sustainable sources and ...
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Revenues from circulation in 2011 have marginally increased from 2010. The difference in revenues
is $2940M–$2323B = $617M and we are only recovering an estimated $118M. There is variable
cost savings associated with the loss of print subscribers but this is probably offset with loss of
advertising revenue and development costs for digital solutions.
Recommendation – NYT should continue with its Paywall initiative as upwards of 40% incoming
traffic is from other sites i.e. Google, yahoo etc. Internet delivery on mobile devices is also
becoming popular. Additionally, lots of users are able to access news content via leaky paywall. This
reflects users increasing interest in accessing NYT news content in digital format. Digital edition is
in early stages for adoption by end users. New sources and models for revenue generation or sharing
are to be discovered and streamlined. Internet will become "platform of choice" for majority of users
in near future. New industry needs to continue exploring methods to present news content to user
preferred way and adapt to new and different streams of revenue. The digital edition is in its growth
phase heading into maturity. There is still potential to increase and development. The data seem to
indicate that the New York Times is able to identify those with more willingness to pay and they are
getting them to purchase at these increased costs. This
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Netflix Inc Case Study
Introduction: Netflix, Inc., is an entertainment industry that provides millions of customers with a
streaming service to television shows and movies. "Netflix was founded in 1997 by Reed Hastings
and Marc Randolph in Los Gatos, California" (Hosch). In the late 1990's, Netflix started to offer an
online subscription service through the Internet, which changed the way we viewed movies and
shows. In the mid 2000's, Netflix mailed DVDs to their subscribers, and once the customer was
done watching they would mail it back to Netflix. "However, it was not until 2007, that Netflix
began streaming options through the Internet. By 2012, Netflix was expanding their brand beyond
the United States" (Hosch). Netflix is an innovated the way people ... Show more content on
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Netflix has battled off these companies by keeping their costs low, always having a new variety of
shows and movies to watch and still making a large profit for themselves. The IT/IS system is
helped by this because they are always updating, adding, and removing content from their website,
as well as improving the layout and making it more user friendly with their recommended tabs and
the ability to show the consumer what they might want to watch based off of what they are currently
watching or what they have watched in the past. Threat of Substitute Products and Services The
threat of substitute products and services causes a company's goods and services to be threatened by
other company's similar goods and services. For example, Netflix's threats of substitutes are social
media and cable television. Social media is a similar product to Netflix, but causes Netflix to lose
business, because customers are being entertained by Instagram, and Snapchat, rather than watching
Netflix. Netflix's information system collects data based on customers' activeness on Netflix's
application. The inactivity of customers causes Netflix to lose money and subscribers. Netflix will
improve against the threat of social media by making Netflix more interactive, such as, adding
messaging to suggest shows to your friend. In addition, cable television impacts Netflix's business.
For instance, sports fans, and HBO subscribers cannot get live games and Game of Thrones on
Netflix,

The Semplicity Difference
The SEMplicity Difference – Expert HP ArcSight Consultants
SEMplicity is a boutique security software consulting company specializing in all aspects of HP
ArcSight services. In most security consulting firms, consultants are generalists in multiple
platforms, but experts in very few. Every consultant at SEMplicity is a true expert in ArcSight and
how organizations can use it to get the most advanced security protection possible.
Services at a Glance
Our Methodology
SEMplicity combines highly skilled, specialized ArcSight experts with a no–nonsense business
approach so you don't have to spend a lot of time defining and negotiating a complex Statement of
Work (SOW). Instead, we offer a variety of packaged solutions that include a specific list of
services, deliverables, hours and fees. We also offer custom consulting to meet your needs, or
managed services so you can contract a set number of hours, delivered periodically each month, for
ArcSight optimization, updates, maintenance or staff mentoring. At SEMplicity, we have three
driving principles:
1. Put the best ArcSight security consultants to work for you. We have seasoned ArcSight experts to
ensure our clients are getting the most from their ArcSight installation. What really sets SEMplicity
apart is our people. Since all our consultants are ArcSight experts, we have pooled our knowledge to
ensure that our clients benefit from our shared experience. Most importantly, all SEMplicity
consultants support one another. At

Netflix : Delivering Value Through Innovation
Netflix: Delivering Value through Innovation Netflix, "the company that revolutionized watching of
movies and TV shows (Netflix Media Center, n.d.)" began in 1997 with CEO Reed Hastings
creating an online based DVD subscription service. It quickly became a success through its low
cost, fast delivery times and proprietary queue. The company went public in 2002 and continued to
expand its membership and in 2007 introduced its online streaming service. Netflix currently boasts,
"over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows
and movies per day, including original series, documentaries and feature films (Netflix Media
Center n.d.)". Netflix's core competency is to deliver high quality, diverse entertainment directly to
the consumer. In the beginning this meant not having to travel to your local video store
(Blockbuster) and hoping that the store had the movie that the customer wanted. Netflix removed
this from the customer's routine, by mailing the latest DVDs directly to their door. Now, Netflix and
its streaming based subscription allow the consumer to watch their choice of over thousands of
programs anytime, anywhere, as many times as you want. The value proposition is the, "set of
beliefs or values it (the company) promises to deliver to consumers to satisfy their needs (Armstrong
& Kotler, 2013)". Netflix promises to deliver their diverse and ever expanding content library to the
consumer for a set monthly fee. Netflix builds

The Strategy Of Papa John 's
The strategy of Papa John's is to provide pizzas with better ingredients to make a better pizza than
their competitors. They have always focused on quality when it comes to their sauce, toppings and
the fresh made dough. At the end of 2015, Papa John's announced that they had removed items with
artificial ingredients and synthetic colors from their menu (Papa John's International, 0001). By
summer of 2016, they plan to also serve only chicken with no antibiotics.
Although several franchised Papa John's have closed recently, they recently acquired Pizza corner
stores in South India (Papa John's International, Inc, 2015). In 2015, the company converted the
Pizza Corner stores to Papa John's branded restaurants. It is now the third ... Show more content on
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To ensure that the ingredients are fresh, they have deliveries of the fresh ingredients twice a week
(Parnell, 2014). Papa John's operates more than 3500 pizzerias making it the third largest pizza
chain in the United States behind Pizza Hut and Dominos. I prefer pizza from Papa John's because I
can taste that they use fresh spinach and tomatoes on the pizza. No matter what location I order a
Papa John's pizza, the quality of the pizza is always the same.
Pizza is one of the favorite dinner choices but over the past decade, pizza momentum has slowed.
Although the pizza industry is far from extinction, the decade long decline paired with the other
quick–service categories challenge the segment's major players to adapt bold and risky decisions to
keep up with the fast industry. Enhancing mobile apps and online ordering will help increase sales in
the next decade. I anticipate Papa John's having healthier options in the next decade with all of the
health fanatics requesting healthy food to serve to their families.
John Murphy's, founder of Papa John's pizza, key to success since its inception is to provide pizzas
with better ingredients to make a better pizza than their competitors. They have always focused on
quality when it comes to their sauce, toppings and the fresh made dough. Cheap and processed
ingredients are never used at Papa John's. To ensure that the ingredients are fresh, they have
deliveries of

Case Study
Memorandum To: Mario DiPonetti, ASIB From: Date:
––––––––––––––––––––––––––––––––––––––––––––––––– Re: Google Scholar Submitting
Abstracts to Google Scholar Confidential Google Scholar requires some strict guidelines for
inclusion. ASIB will need to ensure all documents are formatted correctly on their website to be
considered for inclusion on Google Scholar. I have outlined some of the requirements below. For
more detailed information on specific requirements, visit Google Scholars website at
http://www.google.com/intl/en/scholar/inclusion.html#overview. Guidelines 1. Visitors (or search
robots) must be able to freely view abstracts without the need to sign in, install software, accept
disclaimers, dismiss popup ... Show more content on Helpwriting.net ...
ASIB must place each abstract in a separate HTML or PDF file. In addition, a minimum of three
meta tags (title of the article, full name of at least the first author, and the year of the publication)
must be included on HTML documents. For PDF documents, abstracts must be laid out according to
Google's standards which can be found at
http://www.google.com/intl/en/scholar/inclusion.html#indexing. After all requirements are met,
ASIB can submit their website to Google Scholar at:
https://support.google.com/scholar/troubleshooter/2898950?rd=1 ASIB must weigh the high cost of
creating the content in–house per Google Scholar's strict specifications against the ease of having
EBSCO provide the technical expertise. ASIB will incur the costs of additional "experienced" staff
and equipment, as well as overhead if they decide to do take on this large task in–house. However, I
feel the potentially high revenues could be significant. Association for the Study of International
Business (ASIB) Online Revenue Models Internet Commerce Chapter 3, Case 2 This report covers
recommended online revenue models for ASIB's journals, "Annals of International Business" and
"International Business Today." ASIB's current net profit for both journals is $14,400 per year. My
revenue model recommendations would amount to a profit of $185,200 per year. This analysis will
provide ASIB's board members

Capital One Case Study
The Case Interview What is a case interview? The Case Interview What specific skills does it
assess? How to prepare for a case interview? An interactive example. What is a "Case Interview"
anyway? The Case Interview Simulation of a business problem. Similar to what our associates
encounter every day. Series of open–ended questions. They're designed to stimulate your
conceptual, quantitative, analytical and – most importantly – creative abilities. The Case Interview
There are several types of cases. Each is designed to assess different skills. Classic Case The Case
Interview Should an organization add capacity? How should an organization react to a new
competitor? Should an organization enter/exit a ... Show more content on Helpwriting.net ...
The Case Interview How many subscriptions do we need to sell to break even? Profit (contribution
margin) = £25 per subscription Magazine content development = £1 million per year Breakeven =
£1 million/£25 = 40,000 subscriptions Given you need 40,000 subscriptions to breakeven, do you
move forward? What about marketing costs? The Case Interview Your company has expertise in
direct mail solicitation so you decide to use that method to market your new magazine. Each piece
of mail costs £0.50. You are able to achieve a 2% response rate. How much does it cost you to sign
up a subscriber? Cost per subscriber calculation The Case Interview Cost of mailing/response rate
= Cost to sign up one subscriber £0.50/2% = £25 per subscriber Another way to calculate cost per
subscriber: Assume you mail offer to 100 people Costs = £50 (£0.50 x 100 people) Responders = 2
(2% of 100) Cost per responder = £50/2 or £25 How will this affect your breakeven calculation?
New break even calculation The Case Interview Old contribution margin Marketing costs New
contribution margin New contribution margin = £25 – £25 = £0 Ouch! What can we do to make this
venture better? Some possible considerations: The

Groupon Executive Summary
Synopsis This unique company was founded in November of 2008 by Andrew Mason, Eric
Lefkofsky, and Brad Keywell. Groupon, which is a combination of the words group and coupon, is a
global force in the e–commerce marketplace. It offers discounts on activities, travel, goods, and
services in over twenty–eight countries today. Starting in Chicago and expanding worldwide in a
very short period of time, Groupon was the "first of its kind and changed the way consumers spend,
shop, and think about discounts". (Wheelan, page 11–1) Eric Lefkofsky provided the one–million–
dollar seed money to start the company and by April of 2010 the company was valued at 1.35 billion
dollars. Over the years there have been FCC challenges and restating of figures ... Show more
content on Helpwriting.net ...
They utilize flash advertisements on the internet and pop ups to push to as many people as possible
as quickly as possible and make the name as widespread as they can. They market electronically
versus paper advertisements to get the message out. Continuing to stay to the mission and providing
the best deals possible makes Groupon surpass their competitors on every level. There have been
attempts by yelp and Google to compete, both have closed those portions of their business. The only
real competition that remain is a company backed by Amazon called LivingSocial. While they apply
the same principals, they have yet to attain the vast consumer base or merchant base as

Long Term Monetisation Strategy : Developing A Sustainable...
Monetisation Strategy
Long term monetisation strategy is key to developing a sustainable competitive organisation. Many
internet startups have great ideas but many ultimately fail due to unsuccessful monetisation of the
product. Thus, monetisation is key to a startup lifecycle, and precise timing is essential in order to
provide positive cash flow.
Subscription
Coffix services will be available free of charge for the first year to encourage usage and word of
mouth to hit critical mass. Throughout this period, we will continue to work on our customer
acquisition strategy so as to increase brand awareness and to recruit as many users as possible. Users
are important as they provide bargaining power with vendors, valuable database for ... Show more
The subscription fee would allow users to use specialised features such as "remember your friends
coffee" and to remove unsightly advertisements. According to McCourt & Burkart (2003), the
subscription base model is one of the most lucrative form of revenue in eCommerce. By charging a
yearly subscription, Coffix is able to differentiate itself as a superior quality product, that focuses
strongly on providing the best services for coffee lovers than other coffee finder services.
As Coffix relies heavily on the collaboration of vendors, we will not be charging any subscription
fees for their participation. However, we will be implementing other monetisation strategies to gain
revenue from them.
Advertisement
Upon the inception of Coffix, advertisements will be the primary source of income as it allows us to
survive for the one year free period and hedge against the loss of cash flow from users who choose
not to subscribe. According to IAB (2014 p.1), "Internet advertising surges towards $4.5
billion."Although advertising is a good source of cash flow, it can be a hindrance towards the users'
experiences. As reported by Lai (2011), even online businesses such as Facebook deliberated a long
time to allow advertising as a form of revenue. Thus, we only allow advertisements that are relevant
to our target

All About X-box One and X-box 360 Essay
About X–box Live Gold and Recent Changes
X–box One and X–box 360 can now use the subscription service X–box Live Gold. This service
originally enhanced game play on X–box One and X–box 360 by adding streaming apps, two free
games monthly, party chat, and multi–player online gaming. As of June 2014 Microsoft has
removed the requirement of signing up for X–box Live Gold to use Internet Explorer, Youtube,
Skype, Netflix, and HuluPlus. After June 2014, X–box Live Gold will still have the Games with
Gold Program available for X–box 360 and will now include X–box One. In June of 2014, X–box
One will be eligible to receive Games With Gold, however, it's more likely that users of X–box One
will have access to a Games with Gold library ... Show more content on Helpwriting.net ...
Purchasing a year or two's worth of X–box Live Gold when it goes on sale is a way to make sure
that the X–box Live Gold subscription is never full price.
However, there are ways to get free X–box Live codes. There is the option of getting a free X–box
Live Gold month trial for all new users. These X–box Live Gold trial memberships automatically
renews to a monthly X–box Live Gold membership after the first month unless the automatic
renewal option is turned off. A total of three X–box Live Gold trial membership accounts may be
created for every X–box One or X–box 360 console. After all trial memberships have been depleted
on the X–box One or X–box 360 console, payment information will be required in order to continue
with the X–box Live Gold membership.
In addition, X–box Live Rewards allows users to earn credits for completing certain tasks. When a
user invites a friend to X–box Live they earn 1000 credits and taking a survey can earn up to 250
credits. Renewing a subscription to X–box Live Gold costs only 3000 credits for users, so users
could keep a free X–box Live Gold subscription simply by working through X–box Live Rewards.
This would seem to be the simplest and most straight forward method of getting free X–box Live
codes. Also currently, Skittles is running a promotion to get one week free trial membership to X–
box

Netflix : Case Analysis : Recommendations For Netflix
Recommendations for Netflix.
1. Continue building strong partnerships with other providers – the company should continue
partnering up with other providers preferably the multichannel television providers such as HBO
and Starz in order to increase their selection of streaming titles. This will definitely help the
company not only gain but also attract more customers or consumers and therefore increase market
share. This would help lower the churn rate and help expand their subscriber base. Streaming titles
can also be increased and improved if the company decides to partner up with these other
multichannel providers. Based on research carried out in researching about Netflix it is being
understood that Netflix is in partnership with multiple other companies or television providers. Due
to all of these partnerships being formed the members or frequent customers are now being able to
enjoy the benefits of watching these TV episodes, shows and also movies which are made possible
to be streamed to their computers and televisions via the use of Netflix ready devices. In the case of
Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the
partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ
play available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well
with these providers the partnerships would be a good relationship which would be beneficial to
both

Lead Magnet Analysis
To set myself apart from my competitors, I was looking for a unique lead magnet to garner more
views and add people to the email list on one of my websites. Experts recommend providing users
with a free pamphlet or brochure to gain subscribers. Flip PDF Images and Magazines as a Lead
Magnet Usually, competitors use free PDFs or a free ebook with information for their subscribers.
It's called a lead magnet. The subscribers opt–in to the email list to get the information they're
craving. It's often indispensable tips, tricks or how tos that will better their lives or business in some
way. It should be an exclusive gift that someone can't have access to unless they subscribe, and it
should be something irresistable that provides real value. Instead of a ... Show more content on
Helpwriting.net ...
You don't have to add any payment or credit information to try out the free version of the software.
Once you've signed in to the platform, it's simple to drag your PDF directly to the place designated
for that purpose. It's available on the dashboard. It only takes moments for the software to convert
your PDF into a flip PDF image that you can configure. From the section marked My Magazines,
you can click to edit your magazine. This is the same area that you can view your magazines as well
as share them with your social media accounts. If you want to embed the magazine into your own
website, you can use the code generator. For my magazine, I embedded it on a secret page on my
website. Once someone had opted–in to my email list, a link was sent directly to their email, so they
could view the magazine in their browser. I would recommend Yumpu to anyone who is looking for
a unique way to generate a lead magnet for their subscriber list. It will stand out more than a
traditional PDF or ebook. You can create glossy pages with your own

Strengths And Weaknesses Of Netflix
Marc Randolph and Reed Hastings, entrepreneurs, founded Netflix in Scotts Valley, California in
1997, with Mitch Lowe. Hastings came up with the idea of a rent by mail video business after he
had to pay a late fee of $40 for and overdue in–store copy of Apollo 13. After investing $2.5 million
from the sale of his former company, Netflix was created.
Netflix subscribers can select, receive, and watch/stream content unlimitable for only $8.99 a
month. When you first make your account, you choose shows and movies you enjoy, which makes a
'queue' or list of shows/movies for you to watch in the future. To build a queue, the customer must
browse a diverse set of preselected films and choose the ones they think they will enjoy or already
like. By doing so, Netflix creates a 'Movies You'll' link so you can access titles based on their past
viewing history. After the subscriber has created a queue, Netflix then either send to them a DVD to
them via the USPS, or if preferred by the subscriber, makes it available for download via a
broadband Internet connection. In case they get the DVD option, the subscriber is able to keep the
DVD as long as they want without a late fee before returning it using the postage pre–paid, red
envelope by Netflix.
Netflix Strengths:
1. Created own series.
2. Movies and series from other countries
3. It is aimed at a general public thanks to the variety of shows they have.
4. Can pay with prepaid cards
5. Recommended shows and movies based on films or

Opt In Mailing List
One of the powerful tools in online "email" marketing is to build an opt–in mailing list. An opt–in
mailing list is a database of peoples' names and email addresses that have subscribed to an email list
via a web form giving that list owner permission to send them periodic emails on the topic they are
interested in. The best gift of this powerful tool is the possibility of being able to talk to people who
are particularly interested in your product, service or organization.
This gaining popularity of building opt–in mailing list is known as Permission Email Marketing.
There are do's and don'ts in starting your opt–in mailing list. Here are some of the most important
tips worth mentioning:
DO'S
1.Put a subscription form prominently on your ... Show more content on Helpwriting.net ...
Remember you are not the only one competing in internet marketing; you have to be sure who your
internet marketing is.
2.Be sure that you can reach your target audience online.
3.Do not waste on time on a non–profit investment or spending. Always monitor your spending.
4.Forums and discussion boards are available for maximum use. Find your target market problems.
5.Identify what is keeping your customers from getting what they want and help them get it.
6.Try offering your viewers solving some of their problems.
7.Set up a simple direct response mini–site.
8.Get an auto–responder account. It is important for you to acquire and set this thing up because this
is where your visitors will come.
9.Bait your potential customers through giveaways like: ebooks, special reports, mini courses and
coupons, etc.
10.Reach out in any way you can to your target market.
Opt–in building is a tedious work but with amazing results. The process of building it takes time and
effort but persists. Always treat your "find" as a goldmine so that you will offer them the best deals
in the market, those with great quality and value. Doing all these, would earn you credibility and a
profitable business on the

The Pros And Cons Of Aggregation Company
After developing a game, the next step for the creators is obviously to introduce the game into the
market. However, game creators cannot deal directly with online retailers, rather they have to
partner up with an aggregation company that will do the middle between creators and retailers. The
game we're working on is a virtual reality game where the player must fight waves off enemies
while using multiple character classes. The game is completed when the player beats the final boss.
Then, score and time are saved, so other players can try to beat it up latter. There are many game
aggregators and distributors companies across the globe. An aggregation company is required to
help spread your product out there, so people can download your ... Show more content on
Helpwriting.net ...
Each subscriber is allowed to access particular content once subscribed therefore the company is the
best when it comes to protecting one's content allowing only those with legal rights to use if either
by streaming or downloading meeting all requirements. Ownership of the content and services is
well defined as they license all products while protecting the interest of both creators and buyers.
First, Steam offers independent creators the best proposal as compared to other companies. When
using Steam, creators get a license and privileges to determine the price of a given content as well as
manage payment services. Eventually, Steam distributes products to multiple online retails to spread
the product wildly and fast. The company is well connected as compared to other businesses. For
example, it has some online retailers who play a significant role in distributing products online.
Therefore, independent content creators have advantages regarding returns, which are considering
higher than any other platform pay. Some Steam's partners include, Amazon, PlayStationNetwork,
Xbox Live Marketplace, Origin, Good Old Games and Direct2Drive (Top 10 Digital Distribution
Platforms, 2012). Furthermore, Steam is well connected and gives creators an opportunity to get the
best out of their effort that they put when creating a given content. The enrollment at Steam is also a
lot easier if compared to its rivals. There are no fees to subscribe as long as one has met the

Lini Kadaba Pdf
The essay "What's in a Name?" written by Lini Kadaba was published on December 7th, 1997 in the
Philadelphia Inquirer. Kadaba's essay is rooted in exemplification. She utilizes the framework of
names, specifically surnames that were changed during the immigration process, to showcase
examples of Americans that had previously immigrated to the United States and successfully
assimilated. Kadaba then chronicles those Americas quest over time to regain and reconnect with
some of their own culture and learn more about their ethnic roots. In many cases Lini Kadaba found
that those Americans were changing their surnames back to versions more closely resembling their
heritage. She asserts that pressures to assimilate have lessened over time and that ... Show more
"These digital records and documents, combined with our proprietary online search technologies
and tools, enable our subscribers to research their family history, build their family trees, upload
their own records and make meaningful discoveries about the lives of their ancestors." (Form 10–K
2016). It would appear that the purpose of the Ancestry.com service is to put the subscriber on a
self–learning path to discovering more about their heritage, it wants people to be: "We are studying
our mother tongues. We are dancing to folk tunes. We are climbing our family trees." (Kabada 175).
The less common but emerging method of utilizing Ancestry.com involves a subscriber receiving a
DNA testing kit and sending back their data. Ancestry.com would then run the subscribers genetic
information through their massive ever–growing database, and generate a report for the subscribe
allowing them to trace their genetic lineage through history. "Ancestry.com sold approximately one
million DNA kits for the year ended December 31, 2015, an increase of over 93% in comparison to
the year ended December 31, 2014." (Form 10–K 2016).
Genealogy companies like Ancestry.com rely on increasing interest in the field in order to build their
databases. When more people submit historical records, documents, and DNA results to these
companies, then

Netflix Competitive Analysis
1. A key business goal was to reduce the cost of building the DVD library. One tactic used to
achieve this goal was to stimulate demand on older and lesser–know movie titles. Shifting demand
away from higher cost new releases drove down the average price of acquiring DVDs and improved
asset utilization. This produced increased margins and profitability.
To balance demand Netflix developed a proprietary recommendation system. The system enabled
the transition from a manual one–size fits all promotion approach to an automated data driven
marketing plan that delivered personalized recommendations across the entire movie library.
Effectively, the recommendation system outsourced the task of marketing to the subscriber. The
system ... Show more content on Helpwriting.net ...
The use of technology has allowed Netflix to build a profitable business by taking advantage of the
uniform pricing – differential cost concept. They also leveraged technology to enhance the value
proposition and overcome the shipping delay and reduce the cost of building their DVD library.
Technology has enabled them to deliver a differentiated service based on the automation of key
processes. This in turn has built a competitive advantage over the traditional retail stores.
Several key processes, the supporting technology components, and competitive advantages include:
|Key Process |Supporting Technology |Competitive Advantage |
|Movie Discovery |Search Engine |Matches subscriber preferences to |
| |Recommendation System |available library content. |
| | |Provides a personalized experience that |
| | |can't be replicated in retail stores. |
|Renting Movies |Automated Alerts and Reminders |Subscribers simply manage their queue |

It is important to note that as a result of the increased...
It is important to note that as a result of the increased focus on growing the streaming segments,
contribution margins for the domestic and international streaming segments are lower than those of
the domestic DVD segment. Investments in content and marketing associated with the international
streaming segment will continue to vary dependent upon the number of international territories in
which the streaming service is offered and the timing of the launch of new territories. As most of
their tangible titles are either rented or bought in mass quantities at a significant discount, the
associated profit margin appears to be tremendously healthy. Before the rapid rise of the streaming
market, primary costs were associated with the packaging ... Show more content on Helpwriting.net
...
It is assumed that Netflix will reinvest said capital in their streaming segment, specifically by
augmenting their content offerings relative to major competitors.
The international streaming segment faces a unique set of difficulties. As a result of having to build
a member base from zero, investments in content, content delivery, and marketing for the
international segment are larger relative to revenues, in particular as service first introduced to a
geographic area. The contribution losses for the international segment have been significant due to
investments in streaming content and marketing programs that have been made to drive membership
growth and viewership in these new markets. On a positive note, international contribution losses
improved $114.8M during the recent international expansion campaign, as a result of growing
memberships and revenues. According to their 2013 10K report, Netflix reports that marketing
expenses incurred by their international streaming segment have been significant and will fluctuate
in the future dependent upon the number of international territories in which streaming service is
offered and the timing of the launch of new territories. The company has disclosed that marketing
costs are immaterial for the domestic DVD segment, further

Netflix : Case Study Analysis
NETFLIX: CASE STUDY ANALYSIS Kevin Graham Capstone Project Minot State University
July 27, 2015 Table of Contents Synopsis/Executive
Summary...............................................................................3 Purpose of the Case
Study....................................................................................3 Field of
Research..............................................................................................4 The Netflix Business
Model.................................................................................5 Theoretical Framework: Porter's Five
Competitive Forces.............................................6 Issues and Summary
Findings...............................................................................7 SWOT
Analysis................................................................................................8 Porter's Five Forces and
Netflix...........................................................................15 Major Problem
Summary....................................................................................21 Alternative Problems to Face
Solutions...................................................................22
Conclusions...................................................................................................29
Recommendations............................................................................................30
Implementation...............................................................................................32 Weakness of the Case
Study................................................................................37 Appendix
1....................................................................................................38 Appendix
2....................................................................................................39 Appendix
3.....................................................................................................40
References.....................................................................................................42 NETFLIX: CASE
STUDY ANALYSIS Synopsis/Executive Summary Purpose of the Case Study Netflix was founded
in 1997 with the intent to revolutionize the way in which consumers watch movies and television
shows. Their accomplishments both in innovation and in customer base for their service indicate that
the firm has been, and continues to be, successful in doing so. Currently, the

The Subscription Business Model Is A Marketing Model
The subscription business model is a business model where a customer must pay a subscription
price to have access to the product/service. The model was pioneered by magazines and newspapers,
but is now used by many businesses and websites. we 've got to provide an on–going, novel yet
practical service that adds value to customers ' lives by encouraging/changing habits. You need to
relate to your customers lifestyle and that can only be done successfully if you have a common
interest and passion. – we are often overwhelmed with the amount of choice when looking to make a
purchase of some kind. Subscription boxes solve this problem. The items in the box are usually
specially curated to suit your customers lifestyle, needs or preferences. They save time and stress by
not having to conduct research or even think. All they want to do is trust someone to make decisions
for them based on some of their requirements and continue receiving these products on a regular
basis. Subscription box businesses are like personal shoppers. They are convenient and fun too.
Market Summary: The Subscription market has seen rapid growth over the last few years. New
companies are building successful businesses selling all manner of products and subscriptions.
There is no single market encompassing all subscription commerce, because a lot of products are
targeted to different demographics. With the vast range of products that can potentially be delivered
by subscription, there is no obvious limit to

Netflix Essay
Introduction:
Netflix is an online subscription based DVD rental service, founded in 1997 by Marc Randolph and
Reed Hasting. Has more than 90,000 DVD titles, 6.7 m subscribers. Have a Growing library of more
than 5,000 choices that can be watched instantly on their PCs and have They have over 55 million
discs and ship 1.6 million a day, on average.
Business Model and Strategy:
They are first movers in the field of online rental and are the blue chip company in this field, also
they concentrated on DVD as compared to VHS system of the time. They positioned themselves as a
online company different from a brick and mortar one. It offers prepaid subscriptions as the
customer only need to pay monthly fees for unlimited rentals. It doesn't ... Show more content on
Helpwriting.net ...
They went into contracts with their movie suppliers to reduce the cost of the movies purchased and
forming a long term relationship with their suppliers.
DVDs sent home through U.S. Postal Service, being a huge customer for USPS they have formed a
alliance with USPS to get benefits. They worked with USPS not only to reduce charges but saving
times as the Netflix envelopes were not returned to the original distribution centre but to the closest
ones.
Netflix also became a source of adverstisement for films not on huge budgets in helping creating
awareness about the movies. PROBLEM VOD VOD, which refers to Video–on–Demand, is the
recent video streaming technology where pay–per–view programming merges with Internet
downloading. Netflix has the challenge of entering VOD market or not and how that would alter its
business structure and strategy as its purpose was to allow best home video viewing to its customers.
As Netflix faces serious competition from its competitors including Blockbuster, Disney etc the
decision is critical to not only profitability but also survival as the question is how should Netflix
enter the online video market? Any decision made on this issue would impact not just the Netflix
existing business model but its ability to sustain its position as a giant in the media industry. Also its
competitors have started

Netflix Financial Ratios
Random text from Netflix annual report Forward–Looking Statements This Annual Report on Form
10–K contains forward–looking statements within the meaning of the federal securities laws. These
forward–looking statements include, but are not limited to, statements regarding: our core strategy;
the growth of Internet delivery of content; the growth in our streaming subscriptions and the decline
in our DVD subscriptions; the market opportunity for streaming content; our advantage of focus
within the subscription segment of the entertainment video market; contribution margin; liquidity;
revenues; net income; impacts relating to our pricing strategy; our content library investments;
significance of future contractual obligations; and ... Show more content on Helpwriting.net ...
We are continuously improving the customer experience, with a focus on expanding our streaming
content, enhancing our user interface and extending our streaming service to even more Internet–
connected devices, while staying within the parameters of our consolidated net income and
operating segment contribution profit targets. In the past, we have focused on operating margin
targets. Going forward, we will be operating within the parameters of contribution profit targets for
each of our operating segments. Contribution profit is defined as revenue less cost of revenues and
marketing expenses. We are a pioneer in the Internet delivery of TV shows and movies, launching
our streaming service in 2007. Since this launch, we have developed an ecosystem of Internet–
connected devices and have licensed increasing amounts of content that enable consumers to enjoy
TV shows and movies directly on their TVs, computers and mobile devices. As a result of these
efforts, we have experienced growing consumer acceptance of and interest in the delivery of TV
shows and movies directly over the Internet. We believe that the DVD portion of our domestic
service will be a fading differentiator to our streaming success. Prior to July 2011, in the United
States, our streaming and DVD–by–mail operations were combined and subscribers could receive
both streaming content and DVDs under a single "hybrid" plan.

Movie Pass Papers
The Movie Pass program was first brought to my attention by my daughter. She told me it was
something that her father and I might want to check out. We do enjoy going to the movies, so I took
her advice. I did some online research and found that the Movie Pass Company was founded in
2011. Apparently, it has been around for a while, so I was surprised I had not heard of this service
before. I read some reviews about the program and I found a mixed bag of reviews. Some
individuals have found Movie pass to be an inexpensive way to see movies while others had
complaints about the service. The complaints were from people who claimed they had never
received their passes or they had problems using the pass once they arrived at the theater. Being an
optimist, I decided to take a gamble and go with the positive reviews. I went to their website and
ordered two ... Show more content on Helpwriting.net ...
To start using the passes I had to download the movie pass app onto our phones. A couple of days
later we decided to go see a movie at our local movie theater. When we arrived there I discovered
the movie pass app on my phone would not display the location of the theater, so I could not check
in. Feeling frustrated and no longer in the mood to see a show we headed home. I started thinking
maybe the naysayers were right and this deal was too good to be true. On the drive home, my
daughter called to see how we enjoyed the movie. I told her about the problem I had encountered
while trying to use the pass. After some thought my tech–savvy daughter asked me if the location
device on my phone was turned on. Upon checking my phone I found my location app was turned
off, so I promptly turned it on. Still feeling a little apprehensive we went to the theater the next day
to try again. To my relief, we did not encounter any problems. We attended an afternoon show which
cost around nine dollars a ticket. This meant our movie passes had just about paid for

Netflix Is Taking The Online Entertainment Rental Market
History Netflix is taking the online entertainment rental market by storm. Reed Hastings and March
Randolph began a movie rental company that required members to subscribe to rental TV show
series and movies by mail in 1997. This was the newest way to rent movies to avoid lengthy drives
and ridiculous late fees since retail stores such as Blockbuster and Hollywood rental were almost
extinct. By 2005, the company already had 4.2 million customers subscribed to the movie service
(Netflix.com). In 2007, Netflix evolved to digital technology. The company incorporated a new
streaming service plan to customers that would make the service accessible at one's fingertips. The
convenience of watching movies went from receiving and sending DVD's by mail to viewing a large
selection of movies over the internet and television. According to Netflix.com, every year after
introducing TV shows and movies on the internet, this company advanced to a series of strategic
changes in a matter of no time including: (1) renting video games (2) offering service on most
digital technology devices (i.e., I Pads, Video game devices, Mobile phones) (3) launching in
different countries. In 2007, the company's financial growth increased by more than half due to
domestic and international sales. At this point, Thompson (2014) reported about the organization,
"Already solidly entrenched as the biggest and best–known internet subscription service for
watching TV shows and movies, the only question

Apple, Inc., The Electronics And Beats Music
Apple acquires Beats. Apple, Inc., the electronics giant, has acquired Beats Music and Beats
Electronics, the headphones giant, for $3.2 billion. Apple has enough money to buy or build any
company they want to from ground up. So, why did Apple acquire Beats Electronics and Beats
Music? According to NBC News, Apple CEO Tim Cook told Re/Code that the company "could
build about anything that you could dream of," adding that acquiring Beats would give them a "head
start" and add "kindred spirits" to company (Wagstaff, 2014). Given the years of musical experience
that both Dr. Dre, a well–known legendary artist and music producer and Jimmy Iovine, the
Chairman of Interscope Geffen A&M Records have and the energy they have brought to the hip–hop
and pop cultures, it is no wonder that Apple would have made the decision to acquire Beats
Electronics and Beats Music. In just six years, Dr. Dre and Iovine has sealed the whole consumer
market for high–end headphones. Beats also unleashed Beats Music, a streaming music service.
The negotiations take place at a critical time: the music market has seen a massive shift towards
streaming and away from downloads. U.S. revenue from downloads –– which iTunes dominates ––
dropped 1 percent to $2.8 billion in 2013, while streaming music revenue from the likes of Pandora
and Spotify soared 39 percent to $1.4 billion, according to the Recording Industry Association of
America (CBS News/AP, 2014).
Beats Music will allow Apple to compete

Tidal: A Case Study Of Discounted Rates In Lieu Of Apple...
In lieu of Apple Music's family plan for its streaming subscribers, Tidal is now offering a family
plan with discounted rates. Tidal announced it will offer its subscribers a $30 plan for a family of
five users. The first user will pay $10 per month, and the additional users will pay $5 per month. A
family of three would pay $20 per person, and a family of two would pay $15 per person. Tidal is
offering discounts for its high–definition users; the family plan costs $60 per month. Tidal's
competitor, Apple Music, is offering family plan rates at $14.99 per month for six users. At $14.99 a
month, each user will only have to pay $2.50 per month. To date, Apple Music is the low–cost
leader in music subscription services. Jay Z's new family plan

Netflix Argumentative Essay
It is no secret that pretty much everyone has a Netflix account, and everyone is always binge–
watching a new show. So when it was decided that our favorite shows from the past were going to
come back on Netflix, account holders went wild and those who didn't have an account made sure
they got one beforehand.
Take for example Fuller House: Full House was a family favorite from when it first aired, to when
the younger generation watched it at night before they went to bed. So, they decided it was a good
idea to bring it back on Netflix for what the creators thought was only going to be a chunk of
episodes. However, (like I could have guessed it would,) it took off, and viewers were asking for a
"season 2" and more episodes. Fans of the show
were ... Show more content on Helpwriting.net ...
So now after the success of Fuller House, writers of television shows became inspired. For example
Gilmore Girls, another very popular television series from the past is coming back this November
with a Netflix revival and I can almost bet my luck that it will be as successful as the other one.
Netflix revivals have also been popular not to bring back old cancelled shows, but to save ones that
have just recently been cancelled. Arrested Development was cancelled by Fox after three very
successful seasons, and picked up by Netflix for a fourth, and it getting ready for a fifth. They also
revived Trailer Park Boys, Longmire, (information I learned from fortune.com) and I'm sure those
are just the ones that aren't working behind the scenes in the minds of Netflix producers.
So what is it about Netflix that makes them so sure. Sure enough to bring back shows from many
years ago, and sure enough to bring back shows that were cancelled from big name television
networks like Fox. Well, it doesn't hurt that they have a ridiculous amount of subscribers paying ten
dollars (give or take a few) every month, to watch the same shows over and over

Swot Analysis Of Netflix
SWOT ANALYSIS: Strengths: Netflix is the largest online entertainment subscription service in the
United States, and it accounts for a third of all U.S. internet traffic. Netflix has created resilient
brand recognition. It is very well known among Internet users, and accounts for about thirty per cent
of daily Internet traffic. Largest streaming library among competitors with award winning original
content like the series House of Cards, and Hemlock Grove. Low monthly subscription fees for
streaming services and DVD available by mail. Partnerships with multiple product manufactures
with the website's apps. With the Netflix App, subscribers have been able to stream media on most
Internet enabled devices. Possesses the largest ... Show more content on Helpwriting.net ...
The amount of time it takes for a full season for popular/high demanded shows is high compared to
Netflix's competition. The company's domestic DVD–by–mail rental operation has declined in
recent years, as consumers prefer streaming. However, based on second quarter results, it still has
3.7 million subscribers for this service. Opportunities: We expect Netflix will continue to increase
the company's globalization strategies. It first started its international streaming business in Canada
in September 2010, and has expanded also into the European markets, Australia, and New Zealand.
It will continue to grow and look into globalization and international expansion into more countries.
Netflix should look into reducing spending in the conventional U.S. market. Expand the original
programs/content to offer more cultural and favored linguistic preferences as part of their efforts to
grow internationally. Broaden foreign content to be identical to the content that is available for
streaming in the United States. If they continue expanding on the Original Content business they can
easily produce their own movies and television shows. Considering their large customer base this
could be a money maker deal. Implement more multiple platforms for advertising needs by pushing
notifications to inform subscribers when new movies, shows, or documentaries are released through
text messages and email on

Spotify, Rhapsody, Pandora: Business Model Analysis
Spotify, Pandora, and Rhapsody: Business Model Analysis
The Music Industry's everlasting challenges have most recently undertaken targeted the digital
consumption of music. As technology increases accessibility with media, specifically music,
companies such as Spotify, Rhapsody, and Pandora have all taken a leap toward the online–
streaming subscription route. Unfortunately, due to the lack of support from Artist's and their
management in the past, piracy of digital music, and matching royalty rates with their limited
revenue streams, these companies face the difficulty of becoming the go–to access for music
consumption.
When digital music first came out, listeners had the option of discarding of their tangible forms of
music. Like any ... Show more content on Helpwriting.net ...
After losing the 42 million, Daniel Ek and company received 100 million dollars in investments the
following year to aid in the launch in the United States. Spotify's obstacle lies within keeping
revenue rates above licensing fee rates. The offering of a free streaming service (as well as a paid
service) caters to the crowd of listeners who continue pirate music or search for free services. By
attracting these users, Spotify gains a relationship with each user by presenting the opportunity to
personalize their music consumption. Most recently, Spotify's partnering with Facebook has allowed
users of both to create and share playlist's and view real–time news feed of what their friends listen
to.
As stated in an article in The Economist, Users continue to download digital music illegally because
it is free and because they can. Spotify's business model follows that carefree mindset of the user by
producing an attractive, easy–to–use music catalog interface that is organized with social media as
well as compatible with app–friendly devices. One example of distribution that favors the preference
of the listener, as described in a recent story on USNews.com, is Pretty Lights. Pretty Lights a
successful American touring electronic Artist/DJ and he recently became one the most downloaded
Artist's on thepiratebay.org (a website for illegally downloading digital music files). After learning
this, Pretty Lights and his management

What Are The Disadvantages Of A Subscription Market
Strategic Issue Article Subscription boxes are one of the fastest growing trends in the business and
startup world. The concept is that a customer signs up for monthly home deliveries of items that
they desire. Companies finding success with this strategy include Fabletics and Gentleman's Box.
With the growing interest consumers have for convenience, it makes sense that home delivered
goods would be so popular among consumers. The growth of this industry can be expected to
continue to grow for many reasons, but most likely because of the low barriers to entry. However,
the issue is how is this growing trend impacting retail stores like Banana Republic and Macey's.
Pros: These subscription based companies are quickly taking over the retail market. The biggest pro
for the consumer to a subscription based clothing service is convenience. These clothing
subscription services generally entail clothes picked for you by a stylist in your selected size, which
are sent directly to your door every month. The consumer is able to try on the items in the comfort
of their own home. If they don't like it, they have the option to send it back. However, if they do like
it, then their monthly subscription cost goes towards any items they decide to keep. If the cost of
what they keep is greater than the subscription service, they charge the consumer's card for the
remaining clothes, typically at a discounted price. On the business side there are a few major upsides
to retail based

Video-on Demand or VOD
Video–on–demand or VOD, a service that allows users to select and watch videos over the internet,
will be one of the greatest innovation as stated in the Netflix case study. It will be a great
opportunity for Netflix, but it will also be a challenge to integrate or do away with its current
business model. Its current business model is one that relies on the internet and the post service to
deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away
with its current model. This will allow it to maintain its growing position as a giant in this media
industry. In order to better understand Netflix and the problems it faces, we must first identify its
strengths. What does Netflix offer its customers that its competitors do not? What differentiates it
from its competitors? First of all, it offers a "prepaid subscription service" that allows customers to
simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited
movies, something never heard of in this industry. In addition, customers are also worry–free about
returning movies late since Netflix did away with all late fees. It must also be stated that in contrast
to other companies that offer subscription based services, Netflix has made it relatively easy to
unsubscribe from the packet or service the customer has selected. One may think this is a poorly
thought idea, but it has helped customers return. These returning customers are satisfied and

How Do We Differentiate Ourselves?
How do we Differentiate Ourselves? Foundation Level In the B2C market, Search Alert will be the
first company with the technology that sends parents reports of their children's internet usage.
However, Search Alert will be competing against existing technologies that include, internet
blockers and Windows 10 internet browsing detection. Internet blockers can be set up by parents in
order to automatically filter websites that do not allow their children to visit certain sites. Windows
10 internet browsing detection can be set up by parents so they can view their child's usage on their
windows 10 device ("Reporting on Internet Browsing History by Site, Date, and Time"). In the B2B
market, there are similar providers to our service. Services such as InterGuard and Veriato offer
computer monitoring services to determine employee production. These companies service will
provider similar features but Search Alert will use different tactics in order to gain these valuable
customers. Proprietary Level To differentiate ourselves in the B2C market, Search Alert is creating
an easy to use system that automatically generates internet browsing reports for parents. The easy to
use system will encourage downloads and allow for all parents to set up the service. Search Alert
will also make the internet browsing reports very easy to understand. By creating easy to understand
reports, Search Alert hopes to retain the customers. The current solutions only give the website
address. This does

Swot Analysis Of Netflix
Netflix is an American entertainment company that was founded in 1997. Their main business
comes in the online form, by streaming television shows and movies online. The company was
founded by Marc Randolph and Reed Hastings. As of this July, Netflix had nearly 104 million
subscribers worldwide, and only half of those coming from the United States. Netflix has some very
unique qualities when it comes to social responsibility. Towards their employees, they allow
unlimited vacation time, which is unheard of, and also 1 year of paid maternity and paternity leave.
Yes, paternity leave also, that means the fathers of new born babies can enjoy that time without the
stress of work, and also without worry of economic struggle. Netflix being a ... Show more content
on Helpwriting.net ...
"We promise our customers stellar service, our suppliers a valuable partner, our investors the
prospects of sustained profitable growth, and our employees the allure of huge impact."
(Source) Also, Netflix published its company values, which demonstrate the standards with which it
wants its employees to function in their daily decisions and activities:  Judgment  Productivity 
Creativity  Intelligence  Honesty  Communication  Selflessness  Reliability  Passion The
business model of Netflix is simple. It is broken down into 3 main components: Domestic
Streaming, International Streaming, and Domestic DVD. These are the three types of sales that this
company can supply to its viewership. The three total elements that make their product attractive to
buyers are the affordable prices, easy accessibility, and its original content. The biggest and most
successful part of their structure is that there is no retail locations. It is all online. It is accessible for
everyone, from any corner of the earth (as long as you have internet capability). One negative about
the business model is that they are beginning to acknowledge the challenging economics of product
originality. Also, Netflix's stock is only worth one third of its price. Content continues to outpace

Video Content And Online Streaming
When it comes to video content, students have the choice between a cable subscription and various
online streaming companies. As the demand for video content grows, alternatives to cable
subscriptions have become more popular, like online streaming. Online streaming can be accessed
three different ways: via cable providers (i.e. Verizon Fios), through online video streaming
subscriptions (i.e. Netflix), or for free (i.e. piracy). In this report, the focus of online video streaming
will be on subscription services. This means that the video content is only available through a paid
subscription. The choice to subscribe to a paid online streaming service can be influenced by many
factors. Adoption of Online Streaming With the constant development of video content, it's
important for users to have easy access to view it anywhere and at anytime. People are now able to
do this with the creation of online streaming services. Instead of the typical way of watching video
content on a television set, people can now use any electronic device to view their favorite shows
(Henkel, 2016, p. 46). New media options to view video content have "fewer constraints than
traditional media with regard to content offering and the broadcasting program delivery method"
(Kang, 2014, p. 1043). Media richness in the digital environment is defined as a wide range of
selection (Kang, 2014). Online streaming subscription services often have greater media richness
than traditional cable options,

Netflix Is The World 's Leading Internet Television Network
Netflix, Inc. is the world's leading Internet television network with over 86 million members in over
190 countries enjoying more than 125 million hours of TV shows and movies per day, including
original series, documentaries and feature films (Netflix: Overview, n.d.). The company offers
subscription service streaming movies and television episodes over the Internet and DVDs by mail.
Netflix operates its business via National streaming, Global streaming and Domestic DVD; the
company obtains content from different broadcast studios and other content providers through
fixed–fee licenses, profit sharing agreements and straight purchases. Netflix markets its service
through numerous channels which include online advertising, television/radio, and other
partnerships. Headquartered in Los Gatos, CA, the company was founded by Marc Randolph and
Wilmot Reed Hastings Jr. August 29, 1997. Netflix does not have an "official" mission statement,
the company's aim is to grow and become the best global entertainment distribution service,
licensing entertainment content around the world (Farfan, 2016). Create markets that are accessible
to filmmakers, helping content creators around the world to find a global audience (Farfan, 2016).
The Netflix company core values are: judgment, productivity, creativity, intelligence, honesty,
communication, selflessness, reliability, and passion. Historical and Current Information Having
anticipated losing some of their customers, Netflix increased many

Netflix Is The World's Largest Online Dvd Movie Rental...
Introduction
Reed Hasting and Marc Randolph were veteran entrepreneurs and founders of Netflix in Scotts
Valley, California in 1977. They offered DVD for selling and renting over the internet. In reference
to Suite101 business profile, "Netflix's mission is to transform the way people access and view the
movies they love and they focus on value, convenience and selection" (Choudhary, 2010). Netflix
subscribers who pay $19.95 for unlimited rent are more than one million. These subscribers must
rent 3 DVD at one time. Netflix is the world 's largest online DVD movie rental service offering
more than 26,000,000 members access to more than 100,000 titles.
Netflix main strategy was to do better than the video shops that carried DVDs, and renting them as
first come first serve. Netflix decided to ship the disc to customers since they were small size and
light weight, very cheap to post them. The firm carried out a trial with over 200 dispatching
packages before they realized a disc would be safely posted with a cost of a single first–class stamp,
enclosed with a return mailer stamped. NetFlix.com guaranteed to effectively have all titles in stock,
with reasonably rapid delivery offered through the U.S. Postal Service. They pledged to purchase
more than 1,000 copies of new releases which could be kept in advance for postage the day they
were made available in stores. Steaming devices used for the Netflix are Wii, Xbox, Play Station

My Innovative Team At Thb Consulting Essay
Overview: While the subscription food delivery industry is still new and Blue Apron continues to be
at the forefront of this new service, competitors are catching up by offering services to differentiate
themselves. My innovative team at THB Consulting is focusing on the subscription model to better
serve customers and increase profit. Currently, the main problem with the subscription model is its
lack of choice for customers. Plated, HelloFresh, and Chefday, the three direct competitors, offer
their customers much more choice in their subscription model. Because Blue Apron is in a
competitive industry, it is imperative to always look forward while maintaining the excellent quality
and wholesome image customers have come to expect. After relentless research, my team has come
up with three recommendations for the company to pursue: 1) Offer customers meals with or
without a subscription. 2) Increase the variety of choices for each order. 3) Create an app for
customers to order meals at any time. These three ideas came to fruition after careful deliberation
with my team. All of the options will meet the company's needs of offering a variety of subscription
options to maximize profit in the future. Ultimately, we know that by pursuing these ideas, not only
will Blue Apron benefit from the increase in profit and customers, the company's valuable customers
will greatly appreciate the variety of options they have. Background: My team began our research
by looking into what

What Is Cable Cord Cutting?
The premium cable and satellite network HBO differentiates itself from its broadcast and cable
network competitors through its dedication to the cultivation of premium programming as well as its
distinct business model. Time Warner's network HBO is "the prime example of a network brand
built via quality programming" as evidenced by its overwhelming accumulation of awards and
accolades as well as dedicated audiences (Berman). This premium programming is a large part of
how its subscription based business model is able to thrive in today's entertainment landscape. To
compete with traditional cable networks and remain ad free, HBO has 41.5 million subscribers
which has generated 4,415 million dollars in total revenue; more than any other cable ... Show more
Cutting out a cable subscription can potentially save consumers 100 dollars a month, even after they
subscribe to new online television services such as Netflix or HBO NOW (Bajaj). With these online
subscription services comes a plethora of content and if a consumer were to exhaust the extensive
amount of content provided by one subscription service, they can easily unsubscribe and switch to a
new service with different content. However, while creating an appropriate response to the threat of
cord cutting, HBO is still facing challenges potentially because of its online subscription service
being limited to streaming only HBO programs while other subscription services such as Netflix
provide a diverse range of content for consumers to choose from. HBO NOW has proven to have a
somewhat underwhelming effect in that it only gained 800,000 domestic subscribers as of June
2016, in comparison to Netflix's over 75 million subscribers internationally potentially because of
its inability to directly compete with other subscription services that cord cutters find to fit their
needs and interests better (Berman). So, while this new online media landscape provides both more
fiscal freedom as well as freedom of content for consumers, it has the potential for setbacks cable
networks such as HBO even if they

Questions On The Security Threats
y: Madeline Lehrner
Customer Problems:
Complicated IT operations for the following–
Security Threats
Network Performance
Unprotected, Stored Data
IT Budgets
There is a rapidly evolving set of challenges that IT professionals are being presented with.
Beginning with security threats, IT professionals are constrained with the current technology that
their organizations are investing in. There is a need to reexamine the risks, such as leakage of
confidential information. While this is escalating, performance issues are developing with the
current applications to deal with the secure infrastructure and functions. IT professionals are
struggling to find a cost effective way to store, recover and secure data under current ... Show more
It is easier and less costly due to the channel partners, shipping the day after for a 30–day free trial
and because of the subscription updates. Barracuda also stands out for its abilities to tailor the
products to the needs of each customer.
Customer Segments:
IT professionals in resource constrained environments
The solutions are designed for this specific customer segment because these professionals seek such
a product/service during such a rapid growth in the field. Barracuda's customers range from mid–
market business to government agencies.
Key Metrics:
Establish budgets
Assess operational efficiencies
The key metrics work to understand the overall operating performance of Barracuda. Utilizing gross
billings, to understand branding/marketing/sales, Adjusted EBITDA, to consistently stay on top of
what is important from period to period, and active subscribers, to ensure that money is being spent
in the most effective way are a few way to regulate Barracuda's key metrics.
Channels: (worldwide)
Strategic resellers
Distributors

Barracuda has created channel partnerships in the form of a program. The partnerships provide
different partners, depending on size and other factors with a framework to sell, including
marketing, product, and sales support. These 5,000+ partners grow their business through the
partnership as well.
Cost

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