2. The crux of the challenge
How can we get people to speed in a safe way.
The inctiters who fan the flam
Speed lovers 17-30
They love cars, speed and challenges.
They gather in the cardecorate, gas station and modified cars
workshop. ( Start here)
Spark
Do your hobby in a safe way. (When they were asked why you
speed? they said” It’s a hobby .” They think it’s fun to speed)
Talk values
-Every 40 minuites someone dies because of the speed.
- Speed becomes a major reason for car accident in Saudi Arabia.
- People between 17-30 love cars, speed and challenges.
-A large number of Saudi people have Hondas car especially civic
and accord. They love this brand because it is cheaper than other
brands. Also, it looks sport and speed lovers love that.
- Scholars relegion consider that speed is suicide.
Solution:
Honda company will offer a race track equipped with the best tools to make
racers safe.
Cultural Movement
3. because of car accidents,
a person dies every 40 minutes.
4. 2003
2004
2005
2009
5200 died
5980 died
6485 died
Future expected to reach 9602 deaths in 2019
The number of deathes from every hundred
thousand
The number is growing up
2001
2001
4100 died
4200 died
4300 died
Saudi Arabia 50
deaths
Afghanistan 45
deaths
egypt 40
deaths
5. How much is economic losses each year?
Eritrea 38 deaths
8,000,000,00 $ every year. Future expected to reach
50,666,666,666 $ in 2014
America 15
deaths
Italy 9
deaths
6. There is
an
or
an
every 15 minutes
and
every 2
minutes.
Every
10
30 are used
for
The road of death
Speed is 80 % of the car accident.
7. Speed lovers
People between 17 - 30
Cars, Speed, challenges lovers.
They gather in the cardecorate, gas station and
modified cars work- shop.
Solution
Speed under control
Honda company will offer a race track equipped with the best tools
to make racers safe.
8. Observation
What did I observe?
I observed students in Mac Lab which is located
in the fourth floor at 180 Montgomery street.
Why did I observe the students in the Mac Lab?
Because I wanted to see if there is any similarity in
their behavior.
What did I find?
Even the students are from different parts of the world,
they almost act the same when they use the
computers to work.
I hope you enjoy the
video.
https://www.youtube.com/watch?v=r8lohS
U6A
9. Habit
The wearable idea
introduction:
Facing the qiblah is one of the conditions of prayer being valid. Every worshipper has to make sure he
faces the qiblah in
his prayer, and strive to make sure he is facing in the right direction, whether by means of natural
signs or using a compass, if he is able to do that, or by asking trustworthy people in that place who
know in which direction the qiblah is.
the belt is not only a belt is going to help you to do your duty.
why we need the waerable?
Because many Muslim students always get confused in the right direcation when they have to
pary, I thought of idea to make them sure about the exact direction and don’t get confused
anymore, which is a belt that has compass.
Target
audience:
Muslim students at United State. They spend a lot of time outside studying at school or doing
activities. They usually don’t carry the cellphone charger because they think they don’t need it, so they
lose the batter and the cellphone which has the compas because of that they don’t know where the Al
qiblah is.
10. Simmons
Husband: hey honey, what kind of magazing do you like to read in
the air- plane?
Wife: I prefer to see a movie than to read a magazine.
Husband: ok. I’ll buy my favorite magazing so I can enjoy the flight.
11. Hey Tom, do you want to hang out this weekend?
Tom: I’m sorry. this weekend, my wife and I will travel to
Hawwai. Adam: wow. you seem you you are happy with your
wife
Tom: Yeah, actually, my life change a lot after I got married, I feel happy
when my wife share everything with me, so we cook together, clean, go
out and manythings.
Adam: that’s good. I hope you enjoy oyur
life. Tom: thanks Adam.
12. Segmentation
#1
1 Healthy
2 Careless
3 Moody
Healthy:
These people are more likely to
care about their health.
“ we drink an orange juice everyday
be- fore we go to school.”
13. Careless:
This group are more likely to drink
Soda everyday in evey meal.
“We can’t stop drinking soda, We love
it.”
Moody:
They are more likely to drink arabic
coffee, and everyday they drink it
in the morning and evening.
“It puts us in the a good
mood.”
15. The strong connection:
Family are more likely to sit in the middle, which has
more sets, so they can be close to each other during
the flight and watch their kids.
“We love to enjoy our time together.”
Sleepyhead
People who like to sit next to the window are
more likely to sleep for many hours than other
people because they love sleeping. They also
don’t want anyone to bother them. Sometimes,
they love to see the beautiful seen behind the
window.
“ I love to sleep for long time, so I sit next to
the window.”
16. Quite
Older people are more likely to sit on
the chair, which is close to aisle be-
cause they use the bathroom a lot or
they need to walk to refresh the circula-
tion. They usually aren’t talk a lot.
“They use the bathroom many times
when they in the airplane.”
Social:
This people are more likely to sit in a
group such as friends. They talk a lot.
“Friends are always friends no mat-
ter how far you have to travel back in
time.”
17. Customer
Journey
I sawanoldladywalkingwithher son. I rememberedmy
mother. Imissedher alot. I thoughtimmediatelytomake
areservation togotosee her inmynext vacation.
WhatshouldI
dotoget a
ticket?
if I enjoyed the tripand
Likedthe servi
ce
if I didn’tenjoythe
trip
Iwillaskmyfriendbecausehe
travels alot
He recommends cheap airline ticket
because in this website mostly youget
adiscount onyour ticket.
Ifoundseveralwebsitesthatsellscheap
ticketsbutI’mnotsurewhatthebest
Iwillgoogle tofindthebest websitethatmight has
dicount.
Iusuallybookonthree ailrlines
whichareEmirates Airlines, Frenchairlines and
lufthansaairline
s.
BasedonmyexperienceIfeelcomfortable with
bookingwithEmirates Airlines because it’salmost
adirect flightandit’sconvenient.
But whichAirlines Iwillchoosethis
time!
Ibookwith
Emirates
Iwillchangetheflight
nexttime
Iwillchoose
thisairlines
againg
