2. TheProblem
- gamers will play games with friends
- gamer stigma, not mainstream
- under-marketed demographic
3. GRUBQUEST!!!
- gamify eating and connect with your friends!
- create a platform featuring quests with rewards for deals
at restaurants!
- choose a quest, finish it in game (with friends), unlock
rewards!
4. Thecompetition
- Other coupon-based services (ie: … Eat Street, Grubhub,
Groupon)
- Hooked
- Time Sensitivity
- Bring friends/communities together vs Hooked is solo
- Narrow + deep vs Broad user scope
- Gratification and “earning coupons”
- A unique, defining aspect of our design