Things with Game Design

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Things with Game Design

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Things with Game Design

  1. 1. Things with Game Design BigShine Sejong Univ
  2. 2. Game Mechanics
  3. 3. Things People Like
  4. 4. Products with Game Design Toilet printed fly Situation : a man pees Quest : Drop a fly in water → Reduce spillage Basketball Trash box Situation : Trash something Quest : Throw waste in box(Basketball) → Do it with fun
  5. 5. Public Campaign with Game Design  The Fun Theory • Bottle Bank Arcade Machine  Purpose : get more people to use the bottle bank Game Design - Points system, Leaderboards http://youtu.be/zSiHjMU-MUo → Over one evening, our bottle bank arcade was used by nearly one hundred people. → During the same period, the nearby conventional bottle bank was used twice.
  6. 6. Public Campaign with Game Design • The World’s Deepest Bin  Purpose : get more people to throw their rubbish in the bin Things People Like – Surprise & Unexpected Delight http://youtu.be/cbEKAwCoCKw → During one day 72kg of rubbish was collected in our bin. → That's 41kg more than the normal bin just a small distance away.
  7. 7. Public Campaign with Game Design  Hope Soap  Purpose : prevent disease(children)  Method : washing hands frequently with soap  How? : make soap with a toy inside Things People Like – collecting http://youtu.be/6ae0bw58jJU → 70% REDUCTION in illnesses → 75% REDUCTION in respiratory infections
  8. 8. Nudge Effect • Doesn’t say “Do something” • Make people Do something voluntarily  We call it Nudge • Nudge : inducing people to do something softly Effect. <the theory by Richard Thaler>
  9. 9. My idea  Situation : some people get on subway when the doors are closing.  Purpose : Make them don’t try to get on subway at this situation.  How? :  Visual effect – Let people think to be at Dangerous situation  Expected Problem : Someone who likes thrill do it more…
  10. 10. References  «Gamification by Design», O’RELLY  http://www.thefuntheory.com/  http://blog.naver.com/ehforever/130097976428

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