1. Samantha Clarkson

2. More Than Just Hockey
A legendary sports tradition
Devoted fans
Successful franchise

3. Goals
Increase fan base
Increase ticket sales
Awareness
Goals
Challenges
Poor economy
Competition within NHL teams
The NHL does not run year round

4. Are you a citizen of

5. Detroit sports fans
Detroit Red Wings fans
NHL fans
Target Audience

6. Budget
Proposed budget of $2
million
Spend $1.2 million of the
budget during the season

7. Score updates
Player and coach quotes
Contests and promotional events
Facebook and Twitter

8. YouTube
Game footage
Top plays

9. Team news
Game schedule
Roster
Standings
Mobile App

10. Measurement
Google AdWords
Cost-Per-Click
Noticeable difference in ticket sales