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Final Presentation

My Final Presentation for NMDL

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Final Presentation

  1. 1. Vancouver Whitecaps FC<br />By: Sara Greenspan<br />
  2. 2. History<br />A Canadian soccer team<br />Based out of Vancouver, British Columbia<br />Part of Major League Soccer (MLS)<br />Joined MLS in 2011<br />
  3. 3. Goals<br />Increase attendance<br />Increase team recognition and awareness <br />
  4. 4. Challenges<br />Having a family friendly environment<br />Including children in game time activities<br />Get involved with fans during the off season<br />Off season advertising<br />
  5. 5. Why Use Social Media?<br />To interact with fans and help bring attention to the team<br />
  6. 6. Contest<br />Bell is the Premier Founding Partner of the Vancouver Whitecaps FC<br /><ul><li> Involve Bell in a contest throughout the soccer season</li></li></ul><li>Money Allocation<br />
  7. 7. Timeline<br />Promote Whitecaps during off season<br />Engage community in beginning of the season<br />Release a Groupon<br />Have Bell’s contest run through second half of the season<br />Release another Groupon<br />**Use social media year-round**<br />
  8. 8. Measuring Success<br />Surveys<br />Compare turnstile numbers from game to game.<br />Ticket Sales<br />Online Tools<br />
  9. 9. Sit back, relax and enjoy the game!<br />