How will UK’s
demand for milk
change post-quota?
Patty Clayton
Senior Analyst
AHDB Market Intelligence
The current picture
fresh milkmanufactured
products
milk utilisation
Product mix Quantity
fresh
milk
manufactured
products
13.5 billion
litres
? billion
litres
Catalysts for growth
Fresh milk
• Domestic market
• Demand determined by
– Population
– Age distribution of
population
Manufactured products
• Domestic market
• Export markets
• Demand determined by
– Population
– Income
– Prices
– Competing products
Population trends
0
5
10
15
20
25
30
35
40
45
0
2
4
6
8
10
12
14
16
1950 1960 1970 1980 1985 1990 1995 2000 2005 2010 2015 2020
populationaged15-64(millions)
population(millions)
14 and under 65 or over 15-64
Source: FAO
4,250
4,500
4,750
5,000
5,250
5,500
Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
volumesales(000litres)
Retail liquid milk market
Source: Kantar Worldpanel
1.2% growth
per annum
-1500
-1000
-500
0
500
1000
1500
2000
2500
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Million£
Dairy Net Trade Balance
DEFICIT IMPORTS EXPORTS
UK trade balance
Source: DairyCo Datum
Changes to milk demand?
1. more volume
2. more solids
3. both
4. no change from current
Changes to milk demand?
fresh
milk
manufactured
products
Size of
market?
 ?
Future demand?
Which products? How much milk?
Investments
in processing
Ability to
compete
Impact of quota removal?
no direct impact in the UK on milk demand
11,500
12,000
12,500
13,000
13,500
14,000
14,500
15,000
15,500
millionlitres
UK wholesale quota v milk deliveries
(1997/98 - 2012/13)
Wholesale quota Annual declared deliveries
Impact of quota removal?
increased exposure to competition
• Import competition
• Export competition
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2004 2006 2008 2010 2012
cents/100kilo(USD)
International costs of production trends
(dairy farms)
UK Ireland Germany New Zealand US Source: IFCN
Growth requires…
Competitiveness
Efficiency
Investment
Confidence
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Thank you

How will UK’s demand for milk change post-quota?

Editor's Notes

  • #9 Based on your conversations with your milk buyers or by how your milk payment profile is structured – or your clients if you are not a farmer – what do you see as the main change in the demand for your milk in the future?
  • #10 Confident that we will see a shift in emphasis towards manufactured goods - some growth in liquid but more potential for increased demand for manufactured goods Less sure by how much Will depend on two things
  • #11 Which products will depend on what type of investments are made And How efficient the supply chain is – from farmer to distribution (retail or export markets) From responses to the most recent FIS, farmers are more confident than they have been for a long time, and feeling positive about the future Just 18 months on from the SOS dairy crisis of summer 2012, longer term confidence in the future of UK dairy farming has returned and is at its highest level for 3 years, exceeding 2012 and also pessimism has largely disappeared. 58% of dairy farmers interviewed are optimistic or extremely optimistic about dairy farming in the UK over the next 5 years and just 8% of farmers interviewed were pessimistic about the future of the Industry compared with 21% the previous year.