CrossShops
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CrossShops is a venture that will help local town shops gain back their customers. CrossShops will add a gaming layer to local shopping by crossword puzzles. The puzzles will have questions related to specific town shops. These questions will encourage players to walk into local stores and browse through the shelves or menus with the objective of finding clues to a puzzle.
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CrossShops
- 1. Amir Samakar , Yi Lin , Alexandra Coleman , Neeta Kumari , Stuart Hood , Ravindra Bhandari Apr. 2012, Babson College
- 2. Large retailers and shopping malls are becoming more popular This results in local shops in towns losing business Old mom-and-pop shops are disappearing from the streets of US towns Gradually, towns look empty and are no longer walkable Small town residents are joining efforts to keep their towns from becoming ghost towns
- 4. Design Publish Solution Rewards Spend Points •CrossShop •Local •Visit the •CrossShop •Coupons Team newspaper local shop points •Hints •Local Shop •CrossShop •Browse the •Entry fee owners website menu or for Big •Mobile shelf items Puzzle Apps •Instant Verification
- 5. Related to Real Real Money Creates a Social Appealing for all Environment Rewards Fabric ages •Makes shopping •Coupon •Recognition in •Elderly: Local experience more Leader board newspaper or enjoyable •Higher Levels for magazine •Improve Best Players •younger walkability score •Enables local generation : of town communities to Online website/ •Helps keep towns compete phone Apps alive •Share shopping •Different puzzle experience within content for the community different age •Encourages groups teamwork to solve difficult puzzles
- 6. A virtual currency. Borrow or lend points. Trade points for real money A fixed exchange rate Spend points for virtual or real goods.
- 7. • Minimal macroeconomic effects • No effect on the U.S. banking system • Unless, virtual dollars are exchanged for “real world” goods
- 8. • Shift in consumption • Community Growth • Urban and suburban renewal • More investment and exchange of local dollars Large Local Retailers Vendors
Editor's Notes
- Hello, we are Section 1, Game Group #6
- Currently, local and chain shops in small suburban towns are losing business due to high competition from large retailers and shopping malls. For example, in Wellesley, MA residents tend to shop at the Natick Mall instead of local shops such as Ann Taylor, The Body Shop, and Clark’s Shoes. Residents have begun to complain that the town looks empty.According to the local Wellesley News, the issue has exacerbated due to the struggling economy, high rents (that have not been adjusted for the economy), and lack of parking spots available to shoppers. As shops run out of business, towns begin to look empty and are no longer walkable - or turn into Ghost Towns. This may also deter potential buyers of real estate as they may be less attracted to an empty-looking town. Small town residents are now joining efforts to protect the value of their homes and keep their towns from becoming ghost towns.
- CrossShops is a venture that willhelp local town shops gain back their customers.CrossShops will add a gaming layer to local shopping by crossword puzzles. The puzzles will havequestionsrelated to specific town shops. These questions will encourage playersto walk into local stores and browse through the shelves or menus with the objective of findingcluesto a puzzle. For instance, a typical question may be “On the menu of CaptianMarden’sSeafoods, which fish goes in the dish listed after the lobster entree?". Players have to go into the shop and browse through the menu to find the answer. Another question may be “What is the color of the summer dress on the mannequin at Abigail's Children's Boutique?". Players have to go into the store and find out the answer.
- The crossword puzzle is designed by the CrossShops team. Local shops collaborate by suggesting questions which are related to their shops. Therefore the content of the puzzle is created by crowdsourcing. The shops are also the game sponsors. Total CrossShop points awarded for each puzzle are proportional to the dollar value of coupons provided by sponsors.People can also work together to generate the CrossShop puzzle by themselves. Any puzzle that is accepted will be rewarded with CrossShop points. If it wins a competition, the design team can get extra rewards.The puzzle is published in the local newspapers, CrossShopwebsite, and mobile apps.The puzzle questions are related to the menu or shelf items in the local shops. Players have to visit the local shops to obtain clues for answering a question. They enter the answer on the CrossShop website or mail the puzzle answer to aCrossShop location. Players can work as a team to solve a puzzle. Points awarded are contingent upon the number of correct answers.Players can spend their points in exchange for coupons that can be used towards thepurchase of merchandise or servicesfrom local shops, or to buy hints for difficult questions. Alternatively, access codes for Big Puzzles can also be bought. Big Puzzles are published once a quarter, and their rewards are of much higher value than the regular puzzles. Players can also spend their points to get instant verification of their answer to each question.
- Every player is initiallyallowed to solve puzzles related to his town of residence. After gaining a certain amount of points, players go to a higher level to solve more difficult puzzles about a wider area of their county or state.The game creates a social fabric. Players are listed on a leader board. There are leader boards for each town,county, and state. The players are listed in a descending order based onthe points they have earned so far. There is another leader board for rising stars.The leaders in a town are allowed to play in county puzzles. The county leaders are allowed to play statewide.The players are allowed to create teams to solve a puzzle. The points are distributed among all players. Working as a team turns out to be especially beneficial for solving puzzles that are about wider areas such as large cities, counties or states. There are special crossword competition where players compete against time. The team that solves the puzzle first, will get double points than usual as a reward.The goal of each community is to minimize the total square feet of vacant commercial shops in their area. Local communities can compete with each other based on such achievements.Players are encouraged to donate their points for a good cause related to their community. These players are also recognized and introduced to the community. A certain amount of donation would be required for every cause. CrossShops sponsors will donate real money to the cause in return for points.
- CrossShop points is a virtual currency of the game. Players earn points by answering the CrossShop puzzles individually or as a team. They also earn bonus points if they rank at the top of the leader board.There is a fixed exchange rate between USD and the points.Players canlend the points to others.Players can trade points among themselves for real money by paying a commission rate to CrossShop.Players spend points to buy virtual goods (e.g., hints and entry fee) or real goods (coupons).
- We do not anticipate any significantmacroeconomic effects of instituting such a gamification system. As virtual currencies remain internal and are redeemable only for coupons that are absorbed by the retailers, restaurants and others involved on the “deal” side of the game, there should be no increase in the money supply or other effect on the U.S. banking system. Unless the game grows immensely and evolves into the use of virtual dollars that are then exchanged for “real world” goods, there should be no macroeconomic effect.
- We expect some microeconomic effects – primarily from a “landscape” point of view. The game will aim to shift the normal consumption of goods from big retailers to local vendors. While this should have little overall effect on GDP or even the size of the local economy, it is expected to grow the community, revive the local urban landscape and result in more dollars being physically spent and invested directly in the community as opposed to corporations sharing their earnings amongst public shareholders around the world. Such gamification could truly aid in the revitalization of our failing urban and suburban areas and help build vibrant, interactive communities.