Your group has been hired by a global consulting firm to analyze the degree of collaboration within that organization. This global consulting firm has been brought together by a series of several small acquisitions and recently an organizational change initiative (i.e., a reorganization to support and improve several Practices). It has now been six months since the change initiative. The Senior Partner is not happy with the way the groups are working together and he has asked you to conduct a social network analysis so that he could better understand the extent of (or lack of) collaboration and knowledge sharing across the different Practices.
The Senior Partner is worried that silos exist between the European and U.S. offices. Also, by talking to members of the different Practices, he seems to think there is effective collaboration within each Practice, but not across Practices. But, he is not sure. The firm, he believes, would greatly benefit if the different Practices would work together to share best practices, conduct joint project efforts, and pass along client leads.
The Senior Partner is also worried that there are a few central people that people turn to for information, and these people might be overburdened, or worse, are acting as a bottleneck. There has also been high attrition recently, especially among the new hires.
The firm also viewed its IT infrastructure as “leading edge”, but a current assessment showed that IT was being used more as a way to support a taxonomy-based codification strategy than it was to support collaboration among knowledge workers. The Senior Partner was curious to know if social IT/media applications (which was lacking in the current IT platform) could help connect knowledge workers to subject matter experts, and also “unstructured” knowledge (residing both inside and outside the organization) that was playing a larger and larger role in their business.
Something seems wrong with firm, and the hope is that the SNA analysis would shed some light on the situation. Once problem or opportunity areas have been identified, the Senior Partner is also expecting your group to come up with action items to address these areas.
Company 1 Survey
Your group has finished conducting an SNA survey with a group of 46 people in this global consulting firm. The survey consisted of 2 network questions (see below) and individual attribute questions (see Company 1 spreadsheet). The SNA survey results are in the Company 1 spreadsheet. You conducted a thorough SNA analysis by following the SNA Tutorial starting on slide 12.
1). Information Network: Please indicate how often you have turned to this person for information or advice on work-related topics in the past three months:
2). Energy Network: When you interact with this person, this person provides you with positive energy to do your work.
1. Strategy for increasing collaboration and
knowledge sharing across Practices & Locations
Mireille Boutin, Ross Hanson, Joe Plummer, Tamar Salter, Amir Samakar
Oct. 2012, Babson College
2. Situation: Several small acquisitions and a recent
organizational change initiative six month ago have
contributed to creating the following social networking
issues across the different Practices.
Issues/Hypothesis
• Silos between Regional Offices (European – U.S.)
• Ineffective collaboration across practices
• IT supports taxonomy-based codification strategy but
not collaboration among knowledge workers
• High turnover among new hires
• Few central people to go to for information
5. The US group is better connected internally
Central
By Region Person
Broker
Central
Person
Peripheral
Person
When viewing by Region – Interaction between EU and US is minimal with huge silos
7. The US has one location, Europe has multiple
offices
When viewing by location - All are in huge silos not
communicating with one another
By Location
8. The Boston location is very diverse
Hierarchy vs. Location
10
9
8
7
6 Research
Junior
5
Senior
4
Managing
3 Partner
2
1
0
Boston London Paris Rome Madrid Oslo Copenhagen
9. By Practice
• IT Department completed isolated with very little
communication with other practices
10. The Industrial practice is diverse in terms of
roles
Hierarchy vs. Practice
7
6
5
Research
4
Junior
Senior
3
Managing
2 Partner
1
0
Health Government IT Oil Pharm Industrial
12. Tenure in different practices vary widely
Tenure vs. Practice
7
6
5
4
0-2
3 2-5
5+
2
1
0
Health Government IT Oil Pharm Industrial
Tenure by Practice
Industrial practice has a good mix of tenure
The Healthcare and Pharmaceutical don’t have new hires
14. Use Social Media to Facilitate Internal Communication and
Connections
WebEx Social, Yammer, IBM Connect provide the means for people to share their
knowledge, insight and experience on their terms without the hierarchical tendencies
of traditional Knowledge Management.
Allow self-forming groups/communities across
regions, practices, role, tenure
Users participate in enterprise social media because they value and identify with the
purpose. They do so because they want to, rather than being told to as part of their
job. See what happens!
Role model desired behavior and share successes
Focus on top-down usage without top-down KM. Partners should be first and active
users, encouraging subordinates by creating meaningful online content to facilitate
collaboration. Examples of how this collaboration helped teams be more successful
should be broadcast in a newsletter.
15. Encourage Collaboration Among Different Location
The social media platform will enable firm members from different locations to work
on common projects of their choosing.
Rotate Firm members Between Different Locations
Most firm members are located in Boston. All practices except IT are available in
Boston. By rotating a few people in similar practice between Boston and other
locations, network could be improved by creating new connections. Start with
rotating:
Assign Firm members a mentor in a different
location, complementary industry
Matching each Firm member with someone more senior in a different location will
encourage growth and development. A social media platform such as Qrew can be
used to keep everyone connected and track professional development goals.
16. Align Personal Goals
Assign a portion of annual bonus of all firm members to total revenue/profit of
company. It will create incentives for the people to align their personal goals with the
company , and will encourage collaboration.
Interaction between the EU and US group is minimal with huge silos. Only a few individuals really connect both groups.HA and KR positive energy providers and central in USMajority poor energy providers
The connections between members of the EU network is weak compared to that of US. In the US, the network is better connected. But we note that there’s two people in particular that play a very central role in ensuring that the information flows freely within this group. We also note that there seem to be more information coming from one group and going to the other rather than a real exchange of information between the two. One reason for the increase connection in the US network could be due to the higher tenure of people in this group.
This is the comparison of tenured employees by region. Note that the U.S. has a much more tenured group. Europe has a level set of employees from inexperienced to experienced but compared to the U.S. has a much higher proportion of junior employees.
The diagram shows that an important reason for weak connections is EU region is variety of geographic locations. Whereas in US, all the members are located in one location.LocationColor1=BostonRed2=LondonBlue3=ParisBlack 4=RomeGrey5=MadridPink 6=OsloGreen7=CopenhagenBright GreenHA & KR Boston
The above chart provides another insight for strong network connections in US location. Persons with High Centrality are either:Subject matter experts ( research)Have decision-rights (manager, partner)Senior titles (senior)Administrators (manager)US location has all these roles and a complete hierarchy is available. Boston is clearly the most staffed location. Copenhagen is only research and junior roles. Rome is only managing roles. Oslo and London lack tenure positions. All locations are male dominated with the exception of Copenhagen.
Oil, Government, Industrial = well connectedHealthcare and Pharma (Red) = get some information from others but mostly just share amongst each other. PracticeColor1HealthcareRed2GovernmentBlue3ITBlack 4Oil & GasGrey5PharmaceuticalsPink 6IndustrialGreen
All industries are male dominated, except the Healthcare industry. Pharmaceuticals industry has many Managers. IT industry lacks research and junior positions. No partners in Health, Government, or IT.
Most experienced employees with the company (5+ years) are central communicatorsLeast experienced employees (0-2 years) are on the outskirtsThis is the reason why attrition is very high among new hires.
A Facebook-like system with extensive MS office and communication capabilities, it will easily and immediately familiarize users with their many colleagues across regions and departments, and encourage communication and collaboration on various projects. Let communities grow organically. The platform will allow for knowledge sharing across regions, practices, role and tenure. These communities will facilitate the integration of new hires because they’ll be able to quickly get up to speed on specific topics. Incentives can be offered to encourage employees to share their knowledge and collaborate on these platform, “door prizes” and other initial promotions to get employees on board and using.
People anywhere will be able to sign up for the staffings that they’re most interested in/have the most knowledge to contribute. A staffing coordinator will decide on who will make the “core team” and be responsible for delivering end-results but others could still contribute their knowledge if there are no potential client interest conflicts. Assign a senior person from a different location to each project, not so much to drive the project but to help provide a different perspective. Practice people from periphery of sub-networks in order to keep integrity of each sub-networks . New hires who may find opportunity to travel more attractive and benefit the most from the new connections. Encourage them to share their learning on social media platform i.e. what are the differences they see in the way things are done?