2. Introduction
Terry Hines & Associates is pleased to announce that Allied
Advertising is joining forces in Entertainment Printing - a partnership
of THA and former field agency principals Alvin Guggenheim and
Cheri Grube - to provide a cost-effective electronic screening ticket
solution.
We believe that a combined program of printed and online tickets is
the wave of the future. Online ticketing technology delivers higher
conversion/attendance rates and allows for better planning and
management of screenings at a lower cost. Barcoding of tickets and
having publicists utilize barcode scanners at screenings to track
attendees will deliver better security, provide more effective
screenings and enable detailed back-end reporting.
The process of a publicist setting up a screening and allowing the
user to print a ticket at home and eventually scan it at a theater
involves many technical steps behind the scenes. To moviegoers,
the process is seamless: they have a single destination to learn
about the film and print their tickets. This destination is called
gofobo. There will be custom, studio-approved landing pages for
each individual screening.
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3. Ticket Distribution Electronic
Physical
Traditional Physical Ticketing
Designer Publicist
Publicist Printer Physical
Creates Tickets Tickets Ships to
Recruits for Ships to Tickets
and Sends to Printed Recruited
Screening Publicist Available
Printer Audience
Day 1 Day 2 Day 3 Day 4
Estimated Creation Time: 3-6 Days
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4. Ticket Distribution Electronic
Physical
Proposed Electronic Ticketing
Publicist Sends Electronic
Publicist Creates
Publicist Recruits
e-Invite to Target Tickets
Promotional Code
for Screening
Audience Available
Day 1
Estimated Creation Time: Same Day
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5. Benefits Cost Savings Attendance Reporting
Management
Gofobo provides the opportunity to completely eliminate hard-ticket
costs.
• National printing of ticket shells
• Shipping ticket shell pallets
• Fulfillment house delivery to each market
• Local-market printing costs
• Publicists shipping to local partners and individuals
Opportunity to become 100% green.
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6. Benefits Cost Savings Attendance Reporting
Management
Gofobo has a universal agency control panel that allows
all field publicists to distribute and track Entertainment
Printing tickets.
• Accessible via Internet
• Password protected
• Tickets can be created and distributed in minutes
• Unique codes allow promotional partners reserved
tickets
• Tracking and reporting
• Advanced targeting capabilities
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7. Benefits Cost Savings Attendance Reporting
Management
• Online system allows publicists to
monitor response rates for each
recruitment method
• Targeted invite feature ensures
key demographics are recruited
• Internal electronic invite system
allows for last-minute recruiting to
ensure a full theater
• Built-in viral elements allow
consumers to share information
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8. Benefits Cost Savings Attendance Reporting
Management
Online reporting system combined with bar
code technology provides analysis for each Bar Code
recruited screening. Scanner
• At request of studio: age, sex, ethnicity,
distance from theater
• Promotional partner
• Attendance ratio
Bar code technology protects against
duplicate tickets and ticket fraud.
Ability to scan turn-aways and contact them
later with additional screening information.
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9. Contact Information
Sam Fusco
General Manager, Gofobo.com
sam@gofobo.com
818-260-6981
Grant Nemirow David McDonald
grant@thaweb.com dmcdonald@alliedadvpub.com
818-562-9433 323-954-7644
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