Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Metadata Tools for Production competition launch

949 views

Published on

Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

  • Be the first to comment

Metadata Tools for Production competition launch

  1. 1. Driving Innovation<br />Metadata 2 competition launch<br />24th March 2011#tsbpfi @alex_stanhope<br />
  2. 2. #tsbmeta<br />
  3. 3. Blockbuster production costs over time<br />Source: OpusData<br />
  4. 4. Next generation driving revenue<br />Discrepancy, open tointerpretation<br />Source: Screen Digest and BPI<br />
  5. 5. 3D TV sales projections<br />3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product – Simon Murray, Informa<br />
  6. 6. Increased complexity in Games<br />Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer<br />
  7. 7. Efficiencies and new markets<br />Efficiencies in production process<br />Cost saving<br />Saleable production elements<br />History of prop sales (propstore.com)<br />New markets<br />3D wireframes<br />Digital backdrops<br />Redundant stems<br />Software tools<br />Processes and Methodologies<br />
  8. 8. Production Process<br />Consumption Process<br />Distribution Process<br />with meta-data<br />
  9. 9. Metadata that is:<br />Lost or dissociated<br />Discarded<br />Disorganised<br />Unfindable<br />Component digital assets that are:<br />Undervalued<br />Unmarketable<br />Unfinished<br />Time sensitive<br />Unused assets<br />
  10. 10. 1<br />Applicants should:<br />Identify the digital content<br />Estimate its appreciation in value<br />Demonstrate the return to the rights holder<br />
  11. 11. 2<br />Applicants should:<br />Develop new or existing tools<br />Improve efficiency of production workflows<br />Enable commercialisation of components<br />
  12. 12. Scope: capture and preserve<br />Type of metadata:<br />Conceptual<br />Author, performer<br />Mechanical<br />Artistic<br />Example activity facilitated:<br />Storyboard auto-conform<br />Whole life rights mgmt<br />Retrospective rendering<br />Additional fan content<br />
  13. 13. Scope: organise and enable access<br />Better interfaces<br />Real-time organisation<br />Leveraging compute power<br />Exploitable interoperability<br />Easier repurposing<br />Potential benefit:<br />Reduce error introduction<br />Reduce error propagation<br />Reduce labour costs, maximise value of human input<br />Reduce duplication<br />Open up new markets<br />
  14. 14. Two streams<br />Fasttrack (£1m)<br />Projects upto £100k<br />Led by a Creative SME<br />Single stage application<br />Mainstream (£4m)<br />Projects over £100k<br />Led by a Creative Business<br />Two stage application<br />
  15. 15. Dates<br />Metadata production tools<br />
  16. 16. The End <br />Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/<br />

×