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Metadata Tools for Production competition launch


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Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

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Metadata Tools for Production competition launch

  1. 1. Driving Innovation<br />Metadata 2 competition launch<br />24th March 2011#tsbpfi @alex_stanhope<br />
  2. 2. #tsbmeta<br />
  3. 3. Blockbuster production costs over time<br />Source: OpusData<br />
  4. 4. Next generation driving revenue<br />Discrepancy, open tointerpretation<br />Source: Screen Digest and BPI<br />
  5. 5. 3D TV sales projections<br />3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product – Simon Murray, Informa<br />
  6. 6. Increased complexity in Games<br />Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer<br />
  7. 7. Efficiencies and new markets<br />Efficiencies in production process<br />Cost saving<br />Saleable production elements<br />History of prop sales (<br />New markets<br />3D wireframes<br />Digital backdrops<br />Redundant stems<br />Software tools<br />Processes and Methodologies<br />
  8. 8. Production Process<br />Consumption Process<br />Distribution Process<br />with meta-data<br />
  9. 9. Metadata that is:<br />Lost or dissociated<br />Discarded<br />Disorganised<br />Unfindable<br />Component digital assets that are:<br />Undervalued<br />Unmarketable<br />Unfinished<br />Time sensitive<br />Unused assets<br />
  10. 10. 1<br />Applicants should:<br />Identify the digital content<br />Estimate its appreciation in value<br />Demonstrate the return to the rights holder<br />
  11. 11. 2<br />Applicants should:<br />Develop new or existing tools<br />Improve efficiency of production workflows<br />Enable commercialisation of components<br />
  12. 12. Scope: capture and preserve<br />Type of metadata:<br />Conceptual<br />Author, performer<br />Mechanical<br />Artistic<br />Example activity facilitated:<br />Storyboard auto-conform<br />Whole life rights mgmt<br />Retrospective rendering<br />Additional fan content<br />
  13. 13. Scope: organise and enable access<br />Better interfaces<br />Real-time organisation<br />Leveraging compute power<br />Exploitable interoperability<br />Easier repurposing<br />Potential benefit:<br />Reduce error introduction<br />Reduce error propagation<br />Reduce labour costs, maximise value of human input<br />Reduce duplication<br />Open up new markets<br />
  14. 14. Two streams<br />Fasttrack (£1m)<br />Projects upto £100k<br />Led by a Creative SME<br />Single stage application<br />Mainstream (£4m)<br />Projects over £100k<br />Led by a Creative Business<br />Two stage application<br />
  15. 15. Dates<br />Metadata production tools<br />
  16. 16. The End <br />Source: FlickrKeo 101<br />