This document outlines plans for a new tech solutions business called C-Tech Solutions. It will provide computer and network repair, training, consulting, and software services. The business will target small local businesses and focus on quick response, affordable rates, and high quality service. It plans to hire and extensively train employees, and differentiate itself through excellent customer service.
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Mission
♂ Set the Standard
♂ Tech Solutions - fast & quick response
♂ Extensive training for Employees
♂ Great place to work
♂ Fair pay & benefit for Employees
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Services
• Repairing's
o Office Work Stations
o Server Systems
o Business Desktops
o Personal Computers
o HUB’s & Switches
o General Repairing Services
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Market Analysis
Market Segments
o Home PC Users
o Small business Users
(Targeted customer from all
Income groups)
(Clients are mostly local business
holders)
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Target Market Segment Strategy
o Small Business are More Focuses
o Technical Assistance
Market Analysis
(Quick response & free Pick-
up/Drop-off)
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Market Analysis
Relationship with Local Distributers
• Relationship with a local distributor to do rapid special-
ordering;
• It will enable us to quickly establish a reputation as efficient
and responsive to customer needs, particularly for our small
business users.
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Market Analysis
Competition & Buying Patterns
• Customers choose computer repair and assistance services based on
reputation, previous experience, and price.
• They may choose to return to a mediocre provider with whom they're
familiar, rather than try out a new unknown company about whom they've
heard nothing.
• Large stores, especially the service departments of national chains, have a
great advantage simply in their affiliation with an established brand.
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Market Analysis
Service Brand Equity
o Assure the satisfaction of each and
every client from PC user to Businessman
o Quality services with quick response
o Our services will be second to no one and our
prices will be very reasonable for the high
quality service we offer
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Market Strategy
Strategy & Implementation
Exploit our Competitors
Local Newspaper adds
On-site services
For first 20 customer free Diagnosing coupon
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Strategy & Implementation
Sale Strategy
Customer Inquiries
Reasonable Price
Word of Mouth
Operational 24/7
Available on Calls
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Strategy & Implementation
Sale Forecast
Prediction of Controllable Growth
Focus On Quality
Aggressive Advertisement
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Strategy & Implementation
Milestones
Get Loan Approved
Name Recognition by 5% of Potential Market
Interview Potential Techs
Move into Leased Space
Targeted Ads Begin
Increase Name Recognition