MRK634 Digital Digest assignment

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1. Purpose
2. Collaboration
3. Sustainability
4. Inclusivity
5. Global Impact of"Rebuild
the World" campaign by
LEGO

2. Purpose of Campaign:
The "Rebuild the World" campaign was launched
by LEGO with the aim of inspiring creativity,
imagination, and problem-solving skills in children.
It encourages them to think outside the box and
produce innovative solutions to build a better
future.

3. Collaboration:
LEGO promotes collaboration through this campaign.
Ideas and creations are shared, which enables children
to learn from one another and work together to build
something amazing. It emphasizes the importance of
teamwork and the power of collective effort.

4. Sustainability:
One of the key focuses of the campaign is to promote
sustainable practices. LEGO acknowledges the need for
environmental responsibility and encourages children to think
about how their creations can have a positive impact on the
planet. It highlights the importance of using resources wisely
and finding innovative ways to protect the environment.

5. Inclusivity:
The "Rebuild the World" campaign promotes inclusivity by
celebrating diversity and embracing different perspectives. It
encourages children to showcase their unique talents and
imaginations. Through this campaign, LEGO aims to create a
safe and inclusive space where everyone can participate and
feel welcome.

6. Global Impact:
The campaign has a global reach, inspiring children and adults
alike to unleash their creativity and make a positive impact in
their communities. It encourages people to think globally and
act locally by taking small steps to build a better world. Through
the power of play, LEGO aims to foster a sense of global
citizenship and inspire positive change.