This is the advert I created for The Guardian in order to advertise our documentary, Virtual Plug.

1. Another young victim of the Virtual World
Tragedy ‘could have been avoided’ says Police chief
Internet culture blamed
Another young Brit has been all but consumed by the
immensity of the so-called “Virtual World”, Surrey
Police confirmed yesterday.
It is the latest in a series of tragedies that
have occurred across Britain, linked by many to the
rise of internet connected-devices and applications
over the past decade. The main victims appear to be
youths aged 11-18, though it can effect those of all
ages.
Surrey Police released a statement last
night, outlining that Alice Jones, 15, had “become
dangerously obsessive” in relation to social media
apps such as Facebook, Snapchat and Twitter:
however, they made assurances that such cases are
preventable, despite the wave of tragedies occurring
across Britain in recent weeks.
reached out for comment from social media sites
that Jones had been known to have used, but they
declined to comment. It has been argued that social
media sites are not doing enough to protect
vulnerable young people,but others controversially
point the finger at parents.
“Parents aren’t keeping up with
technology,” CEOP Ambassador Tina Wright
explains, “[they] need to take responsibility for
what children and young people are doing.”
However, the issue of how parents
become more educated with such technology is
a concern, as most of the marketing and
information is aimed at the young people
themselves as they are the primary consumers
of social media.
The
Age
is
Upon
Us
Virtual