1. A CRASH COURSE ON CREATIVITY
BY TINA SEELIG, STANFORD
UNIVERSITY
ASSIGNMENT # 3
FRAMING & REFRAMING
Team – 26352
Creating Value for BREAD

2. WHAT BREAD ETHNIC GROUP ARE YOU??
While Bread is the staple food of some nations others have been consuming bread
in multitude of forms.
Matzah, Naans, Mantou, Pan Dulce, Pan De Piso, Rye, Injira, Mantou, Pinoy Tasty
Loaf, Pan, Plain, Flat, Bowl, Bun, Roll
What ever you call, how ever you call – you are how you use it.
‘

3. Naan/ Flat Sourdough Corn Bread Bread Roll Pot Brood/ Matzah
Bread Bread Injira
South East Europe Latin- North- North Africa Worldwide
Asia: America America Ethiopia Jews
Morocco
India, Ecuador, America
Pakistan, Colombia, Canada
Afghanistan, Venezuela,
Middle East Panama
I am Naan / Flat Bread Group - SAILAJA KONDURU

4. The Value of a Loaf of Bread
The history of bread goes back at least 30,000 years. The first bread
produced was probably a cooked version of a grain-paste, made from
roasted and ground cereal grains and water, and may have been developed
by accidental cooking or deliberate experiments with water and flour grain.
Descendants of this early bread are still commonly made including lavash,
taboons, sangaks, Mexican tortilla, Indian chapatis, rotis andnaans, Scottish
oatcake, North American johnnycake, Middle Eastern pita, and Etheiopia
injera.
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5. Flat bread of these types also formed a staple in the diet of many early
civilizations with the Sumerians eating a type of barley flat cake, and the 12th
century BC Egyptians being able to purchase a flat bread called ta from
stalls in the village streets.
The importance of bread in the formation of early human societies cannot be
overstated. From Western half of Asia cultivation spread north and east, in
Europe and North Africa, and enabled humans to become farmers rather
than hunters and forgers.
This gave way to more sophisticated forms of societal organization.
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6. In Zimbabwe bread is a
bargain at just $10
million ~ collapsing
economy. (2008)
Hyperinflation = When a loaf of Bread is $3 Billion. Historically, governments
that have suffered bouts of hyperinflation: Weimar Germany from 1922 -1923
have set the table by printing too much money during a time of economic
contraction.
In 1914, before world War I, a loaf of bread in Germany cost the equivalent of
13 cents. T years later is was 19 cents, and by 1919, after the war, that same
wo
loaf was 26 cents - doubling the prewar price in five years.
One year later a German loaf of bread cost $1.20. By mid-1922, it was 3.50.
Just six months later, a loaf cost $700, and by the spring of 1923 it was
$1200. As of September, it cost $2 million for a loaf of bread. One month
later, it cost $670 million, and the month after that $3 billion, within weeks it
was $100 billion, at which point the German mark completely collapsed.
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7. We assign value to things. When you are out of bread and in a hurry, $2.49
doesn’t seem so bad. However, when you funds are short that same $2.49
seems like being robbed. In either case the bread is the same weight, tastes
the same, smells the same and only “our” perception of the bread’s value is
different.
Changes in circumstances cause a shift like the recent “Hurricane/Storm”
Sandy. Going to the grocery store to purchase bread and observe people
fighting over the last loaf. When people would never pay for high-priced
premium brands they would pay whatever the price is. People become almost
violent and grab whatever is on the shelves.
The Value of a Loaf of Bread is in the shifting of perception.
(Credits: google images, wiki, google news) Crash Course On Creativity: Assignment #3 Team 26352 Bette M-T
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