Cultural Diversity& Marketing Radio Interview
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Synopsis from the BlogTalkRadio show interview on the relationship between Cultural Diversity & Marketing
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Cultural Diversity& Marketing Radio Interview
- 1. Cultural Diversity in Marketing Sahar Consulting Prepared for Blog Talk Radio August 2009 Brief about the points to be discussed in the interview 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
- 2. Points to be discussed in the interview • What is Marketing • What is Global Marketing and globalization • What is Diversity • What is Cross-Cultural border diversity • Culture diversity impact on Marketing • Why does Culture Diversity affect Marketing • Factors affecting Global Marketing • How can our marketing succeed in different cultural environments • Why is marketing in international markets important • How to communicate the proper marketing mix message across cultural differences to gain market shares 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
- 3. Marketing Cultural mishaps examples • Walmart in Germany • IKEA a Swedish company naming a new desk in the US • Honda and their “FITTA” vehicles in the Nordic countries • Toyota and their MR2 in the French markets • Reebok and their “Incubus” shoes for women in the US • American Motors and “Matador” car in Puerto Rico • P&G in Japan advertising a new soap • Bechtel in New Guinea • Mountain Bell phone Company in Saudia Arabia • Ford and their “NOVA” cars in the Latin markets • Parker pens marketing in Mexico • Coca-Cola advertising in China • Pepsi advertising in in China 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
- 4. Cultural Diversity and Marketing • The presentation will shed light on the importance of Cultural awareness and cross- cultural effects on either the success or failure of marketing campaigns. • Even big corporations didn’t escape tasting the failure of their marketing efforts in different territories as the proper homework was not done properly • As we live in a different changing world today due to: New markets, global initiatives, acquisitions, etc… • Need for training & learning about cultural diversities becomes crucial to our marketing efforts 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com
- 5. Prepared by Sahar Andrade Sahar Consulting www.saharconsulting.com White paper will be posted on our website 8/26/2009 Cultural Diversity and Marketing - www.SaharConsulting.com