1. Introducing ActiveMail
May, 2012

2. We are drowning in Email…
• Average consumer
receives 100+
messages a day
• Consumers spend 2.5
hours a day
managing email
• Action rate is less
than 1% overall
2 confidential & proprietary

3. …Medium has not evolved in 15 years
• 1-way communication
• Over 70% of email is
marked as Spam
• Lowest common
denominator
• Volume 60%↑while
response rate 15%↓
3 confidential & proprietary

4. Solution is ActiveMail
• Assured – completely secure, reinforces
permission-based email that is desired by end
users; up-to-date
• Actionable – no need to click out, all one’s
needs can be done with fewer steps
• Awesome! – rich media, interactive, and totally
engaging experience
4 confidential & proprietary

5. ActiveMail leads to Better Results
Static Mail
 Plain text or images blocked  Rich Media & Images default on
 Content mostly fixed when sent  Always fresh and up to date
 1-way communication  Interactive and engaging
 Insecure, can deceive user  Secure and authenticated
 Must leave email to do something  All the action’s in the mail
Low engagement rate High conversion rate
leading to higher sales
5 confidential & proprietary

6. Live Demo
6 confidential & proprietary

7. DAILY DEALS SCENARIO

12. ActiveBar – Interaction in Email
Settings:
Social buttons: - Enable/disable senders
- Like the deal/product/sender - Enable/disable ActiveLinks
Sender’s logo
- Share the deal/product/sender
Communication area:
- About ActiveMail
- Feedback
- Preferences
- Social sharing
- Help
confidential & proprietary

13. Tangible Benefits
• Benefits to End Users:
• Prioritize what is important
• Take immediate action
• Save time
• Enhance website experience
• Benefits to Senders:
• Improve conversions
• Gain more attention from end users
• Increase customer engagement
confidential & proprietary

14. About ActivePath
• Inventors of the ActiveMailTM technology
• Top 10 Company to watch by Bank Technology
News, December 2011
• Winner of Netbanker Online Banking Report
“Best of Web”, August 2010
• Broadening from financial services to
ecommerce and consumer applications
• Backed by World class investors including
Battery Ventures, Gimv, and Genesis Partners
confidential & proprietary

15. For more information, please contact:
Jeff Kupietzky jeff@activepath.com
confidential & proprietary