Mahindra introduces its MOJO motorcycle brand store on PayTM, becoming one of the pioneers in selling two-wheelers online. The brand store provides product information and shares the brand philosophy with customers, allowing them to conveniently book the MOJO using PayTM. Mahindra has also launched an introductory benefit of a free magnetic tank bag with every MOJO purchased through PayTM. The partnership aims to provide customers a seamless experience of the MOJO brand and reach a wider audience.

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PRESS NOTE For Immediate Dissemination
Mahindra Two Wheelers introduces MOJO on PayTM
Mahindra opens the first-ever two-wheeler brand store on PayTM with the MOJO
Mumbai / New Delhi, October 10, 2016: Mahindra Two Wheelers Ltd (MTWL), part of the
$17.8 billion Mahindra Group, and PayTM, India’s largest mobile e-commerce platform today
entered into a partnership to make the Mahindra MOJO motorcycle available online.
Mahindra Two Wheelers is among the pioneers in selling two wheelers online and has opened
the first two wheeler brand store on PayTM, listing its flagship brand – The Mahindra MOJO.
The brand store has been designed to provide detailed product information and share the brand
philosophy of MOJO with consumers. Customers can conveniently book the MOJO by using the
PayTM app and pay with either their credit/ debit card.
Mahindra has also launched an introductory benefit of a Magnetic Tank Bag on every purchase
of MOJO made through PayTM.

2. Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved. 2
Mr. Naveen Malhotra, Sr. General Manager – Sales, Marketing & Product Planning,
Mahindra Two Wheelers Ltd. said, “Mahindra Two Wheelers has been at the forefront of
leveraging the growing online space for showcasing our product portfolio. The thought behind
opening the MOJO Brand Store on PayTM was to ensure our consumers get a seamless
experience of the Mojo brand ethos across multiple mediums in addition to providing a platform
for booking the MOJO online. This initiative will also help us reach a wider set of consumers.”
Renu Satti, Vice President, Paytm said, “We are excited to bring yet another innovative new
Mahindra two wheeler to our customers – the Mahindra Mojo. The string of Mahindra bike and
scooter launches on Paytm demonstrates the brand’s active engagement with our online
booking platform. We are looking forward to a long and mutually beneficial relationship with the
company.”
Link of Mojo Brand Store: https://paytm.com/@mahindra-mojo
MOJO comes equipped with the state-of-art engine with DOHC (Double Over Head Camshaft),
low friction piston and rings, advanced EFI (Electronic Fuel Ignition), iridium spark plug,
resonator fitted intake system and twin exhausts. MOJO uses a twin tube frame with high
torsional rigidity, inverted front fork with rigid triple clamp mounting and high pressure gas
charged offset rear mono-shox with separator floating piston, largest 320mm radially mounted
front disc brakes and Pirelli Diablo Rosso II tyres. These features are enhanced with a 21 litre
fuel tank, the largest in its class, to ensure it can cover longer distances on road effortlessly.
The handlebar and footrest placement of MOJO offer an upright riding stance that enhances the
comfort of long distance riding.
MOJO also features twin pod head lamps with LED guide light and LED tail lamps. The fully
loaded console includes a digital speedometer with fuel gauge, dual trip meter, and analogue
tachometer. The twin-exhaust system is specially designed to produce a unique note.
About the MOJO
MOJO is one of the most well received motorcycles with critics and audiences conferring it 8 awards.
The awards won by Mahindra MOJO include:
 “Readers Choice Bike of the Year” at the Zigwheels Awards 2015
 “Motorcycle of the Year” at the Motorbeam Readers’ Choice Awards 2016
 “Bike of the Year: Jury Award” at the BikeDekho.com Awards 2016
 “Surprise package of the Year” at the 8th BBC Top Gear Magazine Awards 2015
 “Tourer Bike of the Year” at the Gaadiwaadi Readers’ Choice Awards 2016
 “Mid Segment Sports Bike of Year” at the Flywheel Auto Awards 2016
 “Value for Money Bike of the Year” at the Bike India Awards 2016
 “India Design Mark (IMARK)” award by the India Design Council in recognition of good
design & product excellence in 2016
Visit us at www.mahindraMOJO.com

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 Facebook: https://www.facebook.com/MahindraMOJO1/
 Twitter: https://twitter.com/mahindraMOJO_
 Instagram: https://www.instagram.com/mahindraMOJO/
YouTube: Mahindra MOJO
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility,
drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment
opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key
industries that drive economic growth, enjoying a leadership position in tractors, utility
vehicles, information technology, financial services and vacation ownership. In addition,
Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting
services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial
vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study
by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a
comprehensive listing of the world’s largest, most powerful public companies, as measured by
revenue, profit, assets and market value. The Mahindra Group also received the Financial
Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Visit us at www.mahindra.com
Our Social Media Channels:
Twitter - https://twitter.com/MahindraRise
Facebook - https://www.facebook.com/MahindraRise
For Further Queries, please contact:
Mohan Nair
Vice President (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com
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