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UP NEXT: Unveiling the Art of the Pivot: 3
Lessons from Investing in 50+ Startups with
Skyflow
Rajsi Rana
Chief of Staff
Skyflow
Anshu Sharma Co-
Founder and CEO
Skyflow
Unveiling the Art of the Pivot: 3 Lessons from
Investing in 50+ Startups with Skyflow
Rajsi Rana
Chief of Staff
Skyflow
Anshu Sharma Co-
Founder and CEO
Skyflow
Most pivots fail.
Think: Which great companies pivoted?
What does it mean to pivot?
Keep one foot in exactly the same position
Pivot: Slack
Same: Nothing
Different: Everything. Not a pivot. It was a restart.
Pivot: Segment
Same: Technology
Different: Kept the SDK, threw away the rest and built an
integration cloud.
Pivot: MongoDB
Same: Technology
Different: Sell document databases for new use cases,
adding SQL to their NewSQL story
Pivot: Paypal
Same: Market
Different: Payments encryption service to a PDA-to-PDA
payments app and finally to a web-based payment processor
Pivot: HubSpot
Same: Customer
Different: New Workflow - inbound marketing, outbound
marketing, sales and more.
Pivot: Yelp
Same: Customer
Different: Solicited reviews via email -> unsolicited reviews on
an app
What is working that you will keep?
Key Takeaways
Key Takeaway #1
Pick what you are not changing.
Key Takeaway #2
Pick what you are changing: technology, market or GTM?
Key Takeaway #3
Most great companies never pivoted.
They added new S curves.
Thank You
UP NEXT: The Multiplier Effect of AI for Highly
Personalized Marketing at Scale with Brevo
Isabelle Guis
CEO North America &
Global CMO
Brevo

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