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Sus terr avion overview


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Sus terr avion overview

  1. 1. Robert Morris Small Unmanned Systems Business Expo
  2. 2. Ghazni, Afghanistan – October 2006
  3. 3. RQ-7B Shadow
  4. 4. Robert and Cornell Now Cessna 172
  5. 5. What does it take to build a drone company? • Opportunity to create real value over legacy systems for customers • A viable and sustainable business model • Inputs (labor, capital, technology, management, etc.)
  6. 6. Creating Value: The Information Cycle is Becoming Modular Plan Flight Operations Execute Collection Mosaic, geo- reference, and orthorectify data Extract, Package and Deliver Data Make Management Decisions Improved Outcomes Implement Management Decisions Value Fusion Air Ops Intake Aerial Data Analysis and Interpretation Delivery Action
  7. 7. UAS can create value in Air Ops • Form Factor: Bring an air platform where you previously could not • Endurance: Fly a sensor longer than a legacy platform could • Environmental Limitations: Take sensor where it could not previously go • Cost: Fly a sensor for less, or more often, than a legacy platform could Not Relevant to Agricultural Data
  8. 8. TerrAvion’s capability compared to legacy providers Resolution ContinuityofData Satellites Legacy Aircraft Drones
  9. 9. Delivery: The key feature of drones
  10. 10. Data Delivery • Timeliness – how quick is the information cycle? • Searchability – can the user/interpreter find what they are looking for? • Location – where does the data go? • Interconnection – what systems can interrogate the data?
  11. 11. Business Model – Regulation and Hassle: This guy has a log book and went to school for this…
  12. 12. In-house Interpretation Business Model – B2B Service Distribution Channels Enterprise Consulting Cloud Based • Direct sales • Large agribusiness • In-house imagery interpretation capability • Indirect sale • Interpretation by consultant • Medium-sized / high-end growers • Web subscription • Automated interpretation • Direct interfaces with automated equipment in the field Grower Grower Interpretation Viticulture Consultants Grower In- house Consulting Automation
  13. 13. Conclusions • The true benefits of drones do not have much to do with not having a pilot on the aircraft, it has to do with delivering data in a way that creates value • Our customers should not have to know or care about the regulations and technical constraints we work under, they should just get what they need to do their business better
  14. 14. Contact: Robert Morris Founder, CEO TerrAvion (925) 456-4806 For more ravings see my blog: Thank You! Questions?