4. History
• In 1997 MDM Inc. was founded by Hiroshi
Mikitani.
• In 1999 it is renamed as Rakuten Inc.
• It announced the company’s official
language will become English by the end
of fiscal 2012
5. Strategy
• Rakuten suppors employees by providing
an English conversation school.
• Rakuten plans to expand reachfrom
current six countries to 27 major countries
or more.
6. Advantage
• Rakuten has bought overseas Internet
shopping site operators.
• By employees can speak English they can
improve their abilities and broaden their
perspectives.
8. Part of Global
• Rakuten will conduct all board meeting in
English.
• All internal documents will be written in
English.
• Rakuten focus more energy on English.
Other companies are not comfortable.
9. Summary
• Rakuten’s goal is to become the No1
Internet service company in the world.
• Rakuten will be to become not Japanese
company but World company.
