Rakuten

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Rakuten

  1. 1. How Rakuten is planning to runtheir entire business in English? s1180216 Rina Kurosawa
  2. 2. index● What is Rakuten● Strategy● Global Business● Rakuten challenge● English lesson● TOIEC● conclusion● reference
  3. 3. What is Rakuten● About 70 million Rakuten group member use the service.● Hiroshi Mikitani inaugurated an enterprise in 1997.● Rakuten provides the Internet synthesis services including net shopping.
  4. 4. Strategy● Rakuten provides one stop access to the wide range of services via the Internet.● Rakuten database serves in foundation for an enhanced marketing strategy● Based on the organic linkage of all Rakuten Group services
  5. 5. Global Business● Rakuten group continues the global implementation of thier business● Rakuten eco system make the global business● Rakuten create mechanic to integrate various seervice
  6. 6. Rakuten challenge● Rakutens meeting is only English● all company meeting is English● The meeting cannot the any language other than English
  7. 7. English lesson● Rakuten employees under a lot of pressure to learn English● about 200 employee out of 3000 working take English lesson
  8. 8. TOIEC● Rakuten need the range of require TOEIC score.● TOEIC score from 600 to 750 depending on job.
  9. 9. conclusion● Rakuten achieve far reaching reform of the entire company● Rakuten anticipate the English education innovation.
  10. 10. Reference● http://ja.wikipedia.org/wiki/%E6%A5%BD% E5%A4%A9● http://global.rakuten. com/corp/careers/business/strategy/● http://www.japantimes.co. jp/text/nn20100716f1.html

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