2. Post production I used social
networking sites to post the link to
my video on YouTube. The main ones
I used were Twitter and Facebook as I
don’t know a lot of people that use
Google plus. The feedback on the
video itself was mostly positive,
people on Facebook of my target
audience said they liked it and it was
a good video. People on Twitter said
similar things, that they like it and
that the male leads emotions look
genuine, which was one thing I was
worried about because we had to do
a lot of takes because of us both
laughing a lot.
Social Media
3. I did try using Instagram as a platform for
getting audience feedback on my poster but
this didn’t work well as I got no suggestions!
this was probably because I posted the picture
in the middle of the day when everyone
who follows me was at work/school/college.
Another thing that was brought up was that someone didn’t
think the original song fitted into the indie genre and this
was my initial thought when I did the research into the
actual song by Bastille. Despite this I did still go with the
indie genre because I had a few sources that said the song
was indie.
4. If I had the chance to do this again I’d probably advertise the fact that I wanted
an actor with the drama and theatre classes at college as this would mean the
actor would be more likely to be serious and know how to put on an emotion,
and be more willing to perform. This would make the filming process quicker
and more efficient.
The improvements that were suggested were using different edits on the
landscape parts of the video because the straight cuts were overused and that
risks the video looking too choppy. This was something I thought about but
wasn’t confident enough about the edits to put them in the final video because I
didn’t think they fitted conventionally with the indie genre.
Another thing that was suggested was making the lip syncing shots where he’s
sat outside darker. When I was filming the picture looked perfectly balanced but
when it came to the editing stage they were too bright, I did try to darken them
but this damaged the picture and made it look even more unbalanced. So maybe
filming in a slightly darker area if I was to do something like this again, would be
a better idea.
5. I also did a one on one question and answer with
one of my friends. She said the only thing she’d
change is having a wider variety of clips because
some of them are repeated, this was simply
because I didn’t have enough decent footage to
use that represented that particular part of the
song so repeating them was my only option.
(click the picture to view the video)
Focus Groups
6. The feedback that I got from my audience in a focus group said they liked
the aesthetics the gravelly sort of look, the indie genre of the artist was
obvious because of the colours, it looked professionally made and there
were a few improvements to be made. But I was happy that they said that
the ancillary texts link together well and they could tell they’re promoting
the same artist and album.
The changes would be changing the colours of the social networking sites on the poster
so they were their actual colours (usually blue) to make the logos more recognizable to
an audience, and to add a few small pictures on the homepage (which is something I
ended up doing in the end) and to have a three colour palett on the ancillary texts rather
than just black and white contrasting each other. The one on one feedback with one of
my friends also made me realize that the picture on the homepage needed changing
because I’d not been able to get his full arm into the original picture.
7. I need to double check the lighting levels on my camera
before filming to avoid too dark/too light shots.
To film way more than I need just in case I do need extra
shots to fill up the space between the main clips.
Not to change the colours of existing logos/brands
(ancillary texts).
To challenge conventions of the genre more by
experimenting with edits that are not conventionally used.
To begin with a three colour pallet rather than a two colour
as I have done this time.
Based on the audience feedback, what
have I learnt?
