2. Market Research
• YouTube more views then TV
• TV has been around for longer, shows music videos without
advertisements
• BARB.co.uk
• RAJAR
• More people watch YouTube, however more videos on YouTube
3. Audience Research
• Pop is most popular genre for music videos
• Shows what the audience want in the video
• Gather information on location
• Gather information on props and costume
• Shows what the audience watch the most music videos with.
4. Production Research
• 2 DSLR cameras for improved efficiency
• Cheaper then buying
• PC more powerful then MAC for editing
• Professional equipment
• Things will run smoother
