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Business Model of Ryanair<br />by RuslanKakenov<br />
Flight: Barcelona - Rome<br />
Total scheduled passengers carried in 2010, millions<br />
How does Ryanairmake profit at lower prices?<br />
Ryanair’s Business Model<br />Lower the costs<br />Optional fees<br />E-commerce & advertising<br />
Lower the costs<br />Standardized aircrafts (Boeing-737)<br />Contracting out of services<br />Airport charges<br />Staff ...
Airline&rail fares from Barcelona<br />
Optional fees<br />
If someone wanted to pay £5 to go to the toilet I would carry them myself<br />Michael O’Leary,Ryanair CEO<br />
E-commerce & advertising<br />Hertz car rental<br />In-flight sales<br />Travel related e-services<br />
Travel related e-services<br />Accommodation<br />Insurance<br />Bus&train tickets<br />Cruises, golf etc<br />
Drawbacks of the model<br />Unprotected employees<br />Low comfort & fair customer service<br />Much reliance on ancillary...
Questions<br />
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Business model of ryanair

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Business model of ryanair

  1. 1. Business Model of Ryanair<br />by RuslanKakenov<br />
  2. 2. Flight: Barcelona - Rome<br />
  3. 3. Total scheduled passengers carried in 2010, millions<br />
  4. 4. How does Ryanairmake profit at lower prices?<br />
  5. 5.
  6. 6. Ryanair’s Business Model<br />Lower the costs<br />Optional fees<br />E-commerce & advertising<br />
  7. 7. Lower the costs<br />Standardized aircrafts (Boeing-737)<br />Contracting out of services<br />Airport charges<br />Staff costs and productivity<br />Marketing costs<br />
  8. 8. Airline&rail fares from Barcelona<br />
  9. 9. Optional fees<br />
  10. 10. If someone wanted to pay £5 to go to the toilet I would carry them myself<br />Michael O’Leary,Ryanair CEO<br />
  11. 11. E-commerce & advertising<br />Hertz car rental<br />In-flight sales<br />Travel related e-services<br />
  12. 12. Travel related e-services<br />Accommodation<br />Insurance<br />Bus&train tickets<br />Cruises, golf etc<br />
  13. 13. Drawbacks of the model<br />Unprotected employees<br />Low comfort & fair customer service<br />Much reliance on ancillary revenue<br />Legal issues<br />
  14. 14. Questions<br />

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