Ryanair's business model focuses on lowering costs through standardized aircraft, outsourcing services, and reducing airport charges and staff costs. It also generates revenue through optional fees for services usually included in ticket prices by other airlines, as well as e-commerce partnerships and advertising various travel-related products. While this model allows Ryanair to offer lower ticket prices than competitors, it also leads to issues with employee protections, customer comfort, over-reliance on ancillary fees, and some legal problems.

1. Business Model of Ryanair by RuslanKakenov

2. Flight: Barcelona - Rome

3. Total scheduled passengers carried in 2010, millions

4. How does Ryanairmake profit at lower prices?

6. Ryanair’s Business Model Lower the costs Optional fees E-commerce & advertising

7. Lower the costs Standardized aircrafts (Boeing-737) Contracting out of services Airport charges Staff costs and productivity Marketing costs

8. Airline&rail fares from Barcelona

9. Optional fees

10. If someone wanted to pay £5 to go to the toilet I would carry them myself Michael O’Leary,Ryanair CEO

11. E-commerce & advertising Hertz car rental In-flight sales Travel related e-services

12. Travel related e-services Accommodation Insurance Bus&train tickets Cruises, golf etc

13. Drawbacks of the model Unprotected employees Low comfort & fair customer service Much reliance on ancillary revenue Legal issues

14. Questions