1. Global Airport Parking &
Pre-Booking Consultants

2. About us
Car Parking, Pre-Booking, eCommerce Specialists and Business Transformation
experts
Resources are all Subject Matter Experts and Specialists across all of the
following:

3. Some of our Clients…

4. Clients
Some of our clients - the £€ benefit we bring

5. Our Results

6. Providing a Solution
What we deliver at Airports

7. Airport Car Parking
The UK Airports
History now repeats itself in the rest of the world

8. UK Airport Parking pre1990
 Airports had total market share of PAX parking
 Very little “Off Airport” Car Parking
 Almost no competition
 Airports had strong roll up/gate parking business
 The ‘internet’ was young and revenues in this space low
 No perceived threats to Airport revenues
 No concept of up-selling or packaging/bundling

9. UK Airport Parking 1995
 Airport Market share declined by up to 10% due to “Off Airport”
competitors
 Competitors developed their websites ahead of airports to improve
their “Online & Offline” visibility
 Airport Revenue declined for Pre-booking & Valuable Roll Up
business
 Airports forced to reduced prices to compete - Margins impacted
 Generally the Airports were ‘behind’ the competitors

10. UK Airport Parking 2000
 Consolidators/Aggregators set up powerful deals with Airlines,
Travel agents & Tour Operators
 Consolidators booked business to “Off-Airport” competitors
 Airports saw further decline of revenue & Loss of Airline business
 Consolidators in very powerful positions
 Consolidator's market share grew to circa 15% of all car parking
revenues and growing

11. UK Airport Parking 2002
 Consolidators/Aggregators approached Airports & agreed to bring Airline
business to Airports for a +20% commission
 Airports left with little choice but to agree deals with their competitors
 Consolidators continued to book “Off Airport” as well as the above &
airports forced to display their products alongside competitors
 Airlines liked simplicity of Consolidator one stop website for all Airports
 Airports start to realise that they must compete ‘head-on’ with
consolidators, but were also forced to deal with them
 Some Airports looked at creating their own booking engines, but realised it
‘wasn’t that easy’

12. Impact on Airport Parking
Revenue
 1995-Declines due to Off Airport Competition >10%
 2000-Further declined as Airline PAX book “Off Airport” assisted
by consolidators
 2002-Consolidators agree to bring lost customers to Airports for
an additional drop of 20% margin
 Airport Commercial non-aviation revenue fell by over 25%

13. Europe 2012
 Consolidator opens Large “Off Airport” Competition Car Park at
Milan, Malpensa
 Consolidators in Italy already active in PPC (Pay-Per-Click)
 Germany-UK’s largest consolidator, commences trading
 Airports in the UK starting to ‘win the war’ against Consolidators –
but it’s taken many years
 Consolidators forced into other revenue streams (e.g. movie
tickets) due to UK Airport challenge

14. Europe & USA 2013+
Consolidator activity in rest of world set to rise
As UK Scenario repeats itself in Europe
*There is still time to act*

15. Actions Required
 Airports should install their own Pre-Booking facility before
consolidators capture the entire market
 Some European Airports are taking steps to combat consolidators
 Airports who don’t Pre-book become more vulnerable to
competitor parking
 Airports should approach Airlines, Travel Agents and Tour
Operators to establish strong Partnerships and revenue share
related to Pre-booking and associated products
 Airports should work together to link all Pre-booking systems to a
major Parking ‘hub’ where Airports become their own consolidator

16. Benefits of Pre-booking
 Improved Cash Flow - Revenue is received at time of booking not on the exit of a car
 Reduce Competitor penetration – you “own” your customer not someone else
 Stop consolidator infiltration – by acting early you will push them out of your market and
they will target ‘easier’ airports/countries
 Encourage Up-selling to premium Car Parks – offering discounts etc at time of booking
leads people to purchase items they didn’t know they wanted
 Encourage product bundling - VIP Lounges, Currency, Airport Hotels, Insurance –
anything you want to sell…
 Enables partnership with Airlines etc where you can ‘direct’ your customer
 Customer data greatly improves, meaning you can ‘target’ your customers better
 ‘Deep dive’ your eCommerce data to understand your customer’s habits and improve
your ‘conversation’ with the customer (e.g. looking at where they spend most time on
your site, where they drop off etc)
 Active marketing of your parking products to your customers through web interface

17. Lets Discus
Firstly take a look at our Profile & Client Portfolio:
http://www.linkedin.com/in/chriswortleyairportparking
Review one of our more detailed articles on Benefit’s we can deliver to
Airports:
http://airportfocusinternational.com/in-depth/item/car-parking-watch-this-space?categoryid=26
If you like what you see then email us for a no commitment initial consultation
at:
chriswortley@me.com
Or if you prefer to speak directly, call Chris on:
+44(0)7759 436 165 & Skype-chriswortley