This workshop will cover the how to’s of business planning, along with the benefits, and examples of successful business plans for small and medium nonprofits. Presenters will share how their organizations use business planning to attract and retain competent staff, attract diverse funding sources, and deliver needed services to their communities.

1. “Growing to Meet Community Needs”
Presented by:
Lenora Jarvis-Mackey, President/CEO
River City Community Development Corporation
501 E. Main Street
Elizabeth City, NC 27909
(252) 331-2925
ljarvismackey@rivercitycdc.org

2. •Our Story…

3. • Executive Summary
• Background Information
• Description of Products & Services
• Marketing Plan
• Business Operations
• Management and Organizational Team
• Major Accomplishments
• Financial Plan

4. This section should:
• Provide a succinct overview of the entire plan
• Grab the readers attention
• Describe the organization’s purpose, history, unique
strengths and advantages
• Provide a menu of products and services
• Describe the market and/or need
• Describe its operational plan and financial plan

5. a.Mission statement
b.Goals and objectives of business
c. Description of business

6.  The Mission is to strengthen communities and
improve the quality of life for residents in
Elizabeth City and Northeastern North
Carolina. Founded in 1990, RCCDC is
dedicated to providing strong leadership
through the implementation of programs and
initiatives that provide affordable housing,
economic and workforce development, health
and wellness, cultural awareness and youth
empowerment.

7.  A. Features of proposed products/services
 B. Describe benefits to your customer
 C. Intellectual property and proprietary rights
issues
 D. Production plans
 E. Future products/services

8. • Housing Counseling & Development
• Business & Economic Development
• Youth Development
• Social & Cultural Awareness
• Health & Wellness

9. • A. Description of Industry
• B. Your Market
• C. Competition
• D. Market Strategies

11.  Explains the organizational plans, location of
your facility including satellite operation,
capital equipment, inventory, program and
services development and distribution
approach, maintenance and evaluation of
program services process.

13.  Describe your
 Management team
 Key management employees and their expertise
 Board members and their expertise
 Include organizational chart
 Assessment of staffing needs

14.  Renaissance Village—A (17) single-family
subdivision, $1.7 million dollar project that was
developed in 2001 and has been fully occupied
since its development. First time homebuyers and
others who initially believed the American dream of
owning a home was impossible found out it was
possible.
 Renaissance Commons—A (48) unit, $3.6 million
dollar senior housing complex. Renaissance
Commons Senior Housing consists of affordable one
& two bedroom apartments and a community
center—independent living for adults 55 years of
age and older, and currently has a waiting list of
over 60 potential applicants.

18.  Illustrate your organization’s current and
projected financial status
 Include an income statement, balance sheet,
and cash flow statement
 Include at least three years of financial
projections to include (both public & private
contributions)
 Include most recent Audit and 990’s

19. www.rivercitycdc.org