The document discusses the idea of building a company or community that gives individuals full time to work on their own personal projects and ideas. It envisions a group of 40 people who each contribute 290 euros initially, plus 30 euros per month, totaling 26,000 euros in startup funds. It then discusses how one person with an average of 300 Facebook friends could reach 12,000 potential supporters worldwide if each friend donated just 10 euros to projects, totaling 6,000 euros per project. The document argues this model could empower individuals through compromise, shared responsibility, leadership opportunities, and a willingness to innovate and experiment.

1. “I Have a Dream”.
ML King

2. ...well...

3. “I had 3 insomnias and I’m feeling like shit ”.
Rui Quinta

4. So, let’s
Start

5. Here we are.

6. ...but 4 months ago we where...

7. ...here...

8. ...let’s take for example that
person overthere...

9. ...let’s zoom in...

10. ...and zoom a bit more...

11. ...and a bit more...

12. ...shit she is alone now.
She is just one person.
Hi there. I’m Eva-Maria Zoll

13. ...But
(As an individual, let’s see what this girl has to tell us)
NOT SO GOOD GOOD
There’s no one with whom to exchange She haves LOADS of crazy ideas.
information.
She is a really interesting girl full
A secret only becomes a secret if you of potencial.
tell it to someone.
She is responsible.
There’s no one around to help her
implementig stuff. She is autonomous.
She doesn’t have that much money. She thinks with her own head.
She wants to build her on company but She is a “Unity” looking for a “Community”
she doesn’t know how to do it.

14. 4 months after...she is sitting is this room.

15. ...and she has something to say...
HEY GUYS! I would love to share
this idea with you!...can you
listen please?!
Shit, what a mess. I don’t
wanna be boring and stuff
but...this is also to many
people...can anybody hear me?

16. ...this can’t be that bad...
(Let’s go for the “good”/”not so good” framework again - this time as a group)

17. ...Let’s take a look.
NOT SO GOOD GOOD
To much confusion/To many voices. If United/
Great Power.
Difficult to find a shared vision.
Multiple connections.
Difficult to manage.
Network of Networks - Acess to other
Different goals and motivations. networks.
Loads of different ideas. Loads of different ideas.
Complexity leads to demotivation. Universal.
A mess. Multidisciplinary.

18. What’s happening here?!
NOT SO GOOD GOOD
To much confusion/To many voices. If United/
Great Power.
Difficult to find a shared vision.
Multiple connections.
Difficult to manage.
Network of Networks - Acess to other
Different goals and motivations. networks.
Loads of different ideas. Loads of different ideas.
Complexity leads to demotivation. Universal.
A mess. Multidisciplinary.

19. What’s happening here?!
NOT SO GOOD GOOD
To much confusion/To many voices. If United/
Great Power.
Difficult to find a shared vision.
Multiple connections.
Difficult to manage.
Network of Networks - Acess to other
Different goals and motivations. networks.
Loads of different ideas. Loads of different ideas.
Complexity leads to demotivation.

20. LOADS OF DIFFERENT
IDEAS.

21. Meanwhile this guys are talking about how
to get clients an companies with whom
to work with...

22. Break:

23. Break:

24. Break:
Let’s see what
innovative
companies
are doing...

25. Giving Time.

26. Well...some time.

27. 3M
Google
37 Signals
CannonBrooks

28. 3M We started doing this in 1940’s We invented Post It’s
Google
37 Signals
CannonBrooks

29. 3M We started doing this in 1940’s We invented Post It’s
Google I invented Google Mail
37 Signals
CannonBrooks

30. 3M We started doing this in 1940’s We invented Post It’s
Google I invented Google Mail
37 Signals I invented Basecamp
CannonBrooks

31. 3M We started doing this in 1940’s We invented Post It’s
Google I invented Google Mail
37 Signals I invented Basecamp
CannonBrooks Etc, etc!

32. Etc, etc!

33. This guy reminds us of Florian.
Etc, etc!

34. This guy reminds us of Florian.
Etc, etc!

35. This guy reminds us of Florian.
But Florian has something more to say:
Etc, etc!

36. So, if we can just offer OURSELVES something differ-
ent, new, crazy - then I am sure, it will be a base for
external projects and business, too! If we keep the
spirit (like Chinh mentioned), and create something
WE really like, others will love it.
Florian
By the way, Hanna Mosca and Claudia shared the same
feeling.
...Start on working what ever we wanna work on.
Real work, fun work – or idealistic play-projects.
Then we see where that gets us.
With some movement, Etc, etc!
action and results a way of networking
will grow around it by itself.
Hanna

37. To be more clear,
innovative companies are starting
to understand the power of the individual
and are enpowering these individuals by
giving them time to develop their personal
projects inside the company.
As a reminder, let me tell you that most of these companies,
and mostly, consuntancy companies
work on ideas of others.

38. But what
if...
we could do this:

42. ..what if...

43. ..what if...
we could build
a company/community
that gives 100% of the
time to individual
projects.

44. ..what if...
we could build
a company/community
that is based on personal
intrinsic motivation.

45. ..what if...
we could build
a company/community
that works on it’s own
ideas.

46. ..what if...
we could build
a company/community
that can make people
come to us because
they simply love what
we are doing.

47. ...and we are not doing
everything because we
will only work on projects
that motivates us.
We can create Services,
Products, Games, Other
Companies, Projects,
Networks...and Do Good.

48. Each one us can lead a
smaller team within the
“group” reinforcing leader-
ship and project focus.
THIS IS DIFFERENT THAN THIS

49. This guyLike Han says: Florian.
reminds us of
The focus should lie on "become activ"
in your neighborhood, region, worldwide.
The other options should stay in the
focus and by doing stuff - car sharing,
urban guardening - build your own net-
work around you, with activ people.

50. So, I’ll say
we need
3 things:

51. People.

52. People.
Ideas.for businesses, app’s ,
games, projects,
products, services an
good...and whatever!

53. People.
Ideas.for businesses, app’s ,
games, projects,
products, services an
good...and whatever!
Money.

54. Uhm...
is that so
impossible?!

55. ...remember
this?

56. ...Let’s take a look.
NOT SO GOOD GOOD
To much confusion/To many voices. If United/
Great Power.
Difficult to find a shared vision.
Multiple connections.
Difficult to manage.
Network of Networks - Acess to other
Different goals and motivations. networks.
Lot’s of different ideas. Lot’s of different ideas.
Complexity leads to demotivation. Universal.
A mess. Multidisciplinary.

57. ...well...so
2+2=4 yes?

58. ...so let’s
count.

59. Let’s say we
can start like this:
40 People
x Ask your moher, grand-
290 € mother, father,
brother...don’t gimme
any bullshit.
=
11.600 €

60. Let’s say we and add this:
can start like this:
40 People 40 People
x Ask your moher, grand-
x
290 € mother, father,
brother...don’t gimme
any bullshit.
30 € That’s
2 dinner’s
= Per Month
11.600 € =
year total:
14.400 €

61. Let’s say we and add this:
can start like this:
40 People 40 People
x Ask your moher, grand-
x
290 € mother, father,
brother...don’t gimme
any bullshit.
30 € That’s
2 dinner’s
= Per Month
11.600 € =
year total:
14.400 €
TOTAL (1st year) - That’s 26.000 €

63. But that’s not enough.

64. But that’s not enough.
...by the way...
this is Frank M.

65. ...let’s go
again...

66. ...remember
this?

67. ...Let’s take a look.
NOT SO GOOD GOOD
To much confusion/To many voices. If United/
Great Power.
Difficult to find a shared vision.
Multiple connections.
Difficult to manage.
Network of Networks - Acess to other
Different goals and motivations. networks.
Lot’s of different ideas. Lot’s of different ideas.
Complexity leads to demotivation. Universal.
A mess. Multidisciplinary.

68. ...well...so
3x3=9 yes?

69. ...so let’s
count.

70. Let’s say we
start with one person.
1 Person
x
(average)
300 Friends
on Facebook

71. Let’s say we and add this:
start with one person.
1 Person 40 People
x x
(average) (average)
300 Friends 300 Friends
on Facebook on Facebook
=
12.000 people

72. Let’s say we and add this:
start with one person.
1 Person 40 People
x x
(average) (average)
300 Friends 300 Friends
on Facebook on Facebook
=
12.000 people
12.000 PEOPLE WorldWide ?????

73. That’s
FUCKING
POWER

75. But that’s people, not money...
what about the money?

76. But that’s people, not money...
what about the money?
...by the way...
this was Frank M
again.

77. Well...

78. If your mother can give you
150€, your best friends can
give 5€/Project.

79. If your mother can give you
150€, your best friends can
give 5€/Project.
Where? How?

80. If your mother can give you
150€, your best friends can
give 5€/Project.
Where? How?
Where? How?
Remeber Pling
and KickStarter? Why Not?

81. ...so let’s
count
again.

82. 1 Person
300 friends
(15 best friends/5%)
15 Friends
x
10 €
=
150 €

83. 1 Person 40 People
300 friends 12.000 friends
(15 best friends/5%) (600 best friends/5%)
15 Friends 600 Friends
x x
10 € 10 €
= =
150 € 6.000 €

84. 1 Person 40 People
300 friends 12.000 friends
(15 best friends/5%) (600 best friends/5%)
15 Friends 600 Friends
x x
10 € 10 €
= =
150 € 6.000 €
6.000 € to start a project? Not bad.

85. Ufff....

86. Ufff....
more?...

87. So our
POWER
is/should be

88. SERIOUS
compromise with the group
helping others by giving time, expertise,
and generating BUZZ who will revert
in money to the projects.
Motivation.
Responsability.
Lidership in smaller groups.
Will to Inovatte.

89. to end...

90. “Originality demands a willingness to experiment,
spontaneity in response to a novel situation,
flexibility to change directions as information
dictates, and responsiveness to opportunities
as they present themselves, even if they’re unex-
pected. Rooted as it is in experimentation,
originality openly courts failure. It´s important
to become comfortable with the processes
of trial and error and iterative prototyping,
or you’ll be tempted to focus on the less risky
mode of mastery, to the exclusion of originality.”
Roger Martin

91. “New knowledge comes about by way
of abductive reasoning, the logic
of what might be.”
Roger Martin

92. Can I prove that this works?

93. Can I prove that this works? No.

94. Can I prove that this works? No.
Do I believe that this can work?

96. Hell
Yeah!
Thanks
Everyone.
And now I need
some sleep...

97. Next Steps
- Who knows about bussiness models and organizations?
- How to we organize ourselves?
- Planners, raise those arms.
- Define a structure for the group. In this phase, who LEADS and who SUPPORTS?
- Agree on the money.
- If we agree on the money, we should have a space. Can we ask HPI? Does this makes any sense?
- Define a name after the Methaphor, after the story we want to tell.
- Present 1st projects on the beggining of September?
- Design the Brand.
- 1st project out there - 1st October. (this is what I call rythm)

98. And now...
Let’s get naked
and celebrate
at AlexanderPlatz