Creating a Business Page on Facebook
A business page, or Fan Page, on Facebook is different than a personal profile page. Your Fan Page separates
your business from your personal life. Fan Pages are a great go-to for all kinds of information about you and
your company. When readers “like” your Fan Page, they can read your posts and updates in their news feeds —
which means your information shows up on their home page without them having to go hunt for it — and easily
share them with others. Your Fan Page presents an opportunity for you to educate past clients, current clients
and potential clients about your services and expertise. It’s a place they can send referrals to learn more about
you. Your Fan Page is also a place to cross-promote partners and showcase your strengths to agents and other
real estate professionals you want to work with. Your Fan Page can be a place where you interact with others,
promote yourself and your business and stay separate from your personal friends and family.
Creating Your Fan Page
To create a Fan Page, first you must create a personal page. Simply log on to www.facebook.com and follow the
simple setup instructions to get started. Once you have created your personal page, you can then create your
business page, or Fan Page. Go to http://www.facebook.com/pages/create.php and click on Local Business or
Place. You need to choose this option because your page is not typically going to be the official Facebook page
for your real estate company.
1. Pick a good name. Fan Page names are extremely difficult to change, so be sure you select one you are very
happy with. “The ___________ Team” is a good choice as it brands you or your team or branch, and you
can splash your logo all over the page to promote yourself and the company. Do NOT just name your site
after the official company name without also personalizing it! Be sure you double check your spelling.
2. Check the terms agreement box, click Get Started and you’ve created your page!
3. Now that your page is live, you should begin to customize your page. Add your logo or a headshot as your
profile image. Click on the Info link in the left-hand navigation to add more information about you and your
company. You don't need to fill in everything [such as hours], but you can enter a short blurb in the About
section that will show up on your Homepage and a more detailed Description of yourself and your services
and specialties that will show up on your Info page. Enter your email and your webpage address. Click
View page to check your updates, and on the homepage, click Info on the left-hand side of the page to view
the Description you filled out.
4. Next, click Edit Page at the top right and go to Manage Permissions on the left-hand navigation.
Wall Tab Shows: Do you want to allow fans to post stories and comments? Then leave it set to All Posts. If you
only want your posts to show up, change to Only Posts by Page. The choice is completely yours whether you
want outside fans of your page to be able to post their own comments and links. This is an important
functionality that you want to think about carefully. Posting Ability: You should uncheck the two bottom boxes
allowing Users to post photos and videos.
5. Under the Featured link on the left-hand side, you can add yourself as the Featured Page Owner,
plus other team members for a team or office page.
6. Manage Admins lets you add your assistants or other team members as authorized administrators of the
page. This means they can put up posts and modify the page too.
Now that you have a page set up, you’ll need to start posting articles and other materials to populate it. As a
reminder, every Monday, we’ll be sending you a status update to paste into the “What’s on your mind?” box at
the top of your Facebook page. I will also be sending you articles such as Economic Roundup and Insight to add
to your page. To add articles to your page, you need to create a Notes page.
1. From your home page, click Info in the navigation menu on the left-hand side of the page, then click the
Edit Page button at the top right. Select Apps from the left-hand navigation.
2. Click Go to App under Notes from the choices in the center of the screen.
3. Click Write a Note. Paste the title of the article you received (e.g., Economic Roundup, March 21, 2011) in
the Title bar and paste the body of the article into the Body area. You can also “tag” each article with
keywords so readers can find numerous articles on one subject once you’ve built up your inventory of
4. Click Add a photo to add one of the thumbnails you received with your intro to social media email or
another image you have saved on your computer. On your home page your Note will show up as a post,
with your thumbnail image, headline and some copy from the top of your story.
5. When you're done, click "Publish" to generate a story about your note on your home page and save the note
in your My Notes section.
Once your page is up and running, you’ll be able to create new notes from your home page using the Notes
link in the left-hand navigation. Review your page and posts by clicking Wall in the left-hand navigation.
Start Your Fan Club
Of course, a dynamic, informative page needs readers. You now need to get people to “like” your page and
recommend it to their friends. You can reach out via Facebook to other professionals. Add your Facebook
address to your marketing materials. On your Fan Page, the Get Started button brings you to some great steps to,
well, get started: import your contacts to let them know you now have a page and post a new status update. Note
that inviting friends can break down the divide between your personal life and your work, so think carefully
before you decide to invite non-business-related people. If you’re feeling adventurous, you can even post a
“like” button to your website! Don’t use the link from your Fan page; instead, go to
http://developers.facebook.com/docs/reference/plugins/like/ and follow the steps: URL to Like: Paste your LO
website address here. Layout Style: Select button_count. Show Faces: Uncheck this [it’s too big for your
website page]. Width: Enter 45. Verb to display: Select like [short and to the point]. Font: Leave this blank.
Color Scheme: Stick with light. Click the Get Code button. Copy the text in the XFBML box [NOT the
iframe box!]. Go to the back end of your LO website, click Contact and click to edit. Paste the text into the
Extra Info box at the bottom of the contact fields. Click Update and you now have a “like” button on your LO
There are many other ways to customize the look and feel of your Facebook business page. As you
become more adept at using the site, explore the other features available.
You are good to go. Now go dominate your marketplace!!!!
Cell (832) 887-1300
22503 Katy Freeway Suite 28
Katy, TX 77450
Destiny is not a matter of chance it is a matter of choice, it is not something to be waited for it is
something to be achieved.
William Jennings Bryan