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No Multi-Tasking While Driving
    Never, Ever Initiative

   By rbb Public Relations
No Multi-Tasking While Driving
    Never, Ever Initiative

   By rbb Public Relations
          Uh…what does
            that mean?
DO THIS
NOT THIS
NOT THIS




Yeah, he
looks…busy
NOT driving
Let’s look at this
                      MORE
                     CLOSELY
Every day, there are accidents caused
by drivers who aren’t paying attention
Driving while distracted is a factor in
25 percent of police reported crashes
The No.1 source of driver inattention
is use of a wireless device.
Drivers that use cell phones are four
times as likely to get into crashes
serious enough to injure themselves
Driving while distracted is a factor in
          25 percent of police reported crashes
          The No.1 source of driver inattention
          is use of a wireless device.
          Drivers that use cell phones are four
          times as likely to get into crashes
          serious enough to injure themselves
Virginia Tech/NHTSA)
Driving while distracted is a factor in
          25 percent of police reported crashes
          The No.1 source of driver inattention
          is use of a wireless device.
          Drivers that use cell phones are four
          times as likely to get into crashes
          serious enough to injure themselves
NHTSA, Insurance Institute
Don’t do it. Never. Ever.
OK, so how do you define
multi-tasking?
Any time you
don’t have
both hands
on the wheel
Any time you
don’t have
both hands
on the wheel



          But I don’t have hands…
For example
Don’t use a
handheld device
to surf the web,
email or text.
But hands-free
or bluetooth
devices are
totally OK!
But hands-free
or bluetooth
devices are
totally OK!

       I can work with that.
       Since I have no hands.
Don’t futz with
your radio, iPod or
GPS, because it
means your eyes
are off the road.
Don’t turn your car into a bathroom.
Finish your grooming before you leave.
Do not eat or drink while driving. That’s why
they make parking spaces near drive-thrus.
Do not look for anything inside the car –
  your gum, your iPod in the glove box
      or gym bag in the backseat
If you must do any of these things
     (and let’s face it, you will)
     pull over and stop the car
  in a safe area like a parking lot
That also means
don’t multi-task when
you’re at a stop-light.
   You need to be
  paying attention.
If you must do any of these things
     (and let’s face it, you are)
         So in summary
     pull over and stop the car
  in a safe area like a parking lot
If you must do any of these things
     (and let’s face it, you are)
          So in summary
     pull over and stop the car
  in a safe area like a parking lot

        Wait for it…It rhymes!
When should you multi-task?
 If you must do any of these things
           Not now. Not you are)
      (and let’s face it, then. Not
           who and stop the car
      pull over knows when.
   in a safe area like a parking lot
When should you multi-task?
 If you must do any of these things
           Not in an expressare)
      (and let’s face it, you lane.
           Not in the rain. car
      pull over and stop the
   in a safe area like a parking lot
           Not waiting for
           a passing train.
When should you multi-task?
 If you must do any of these things
           Not on a motorcycle.
      (and let’s face it, you are)
           Not in anstop the car
      pull over and  SUV.
   in a safe area like a parking lot
           Not even in an Infiniti.
When should you multi-task?
 If you must do any of these things
           Not before, during
      (and let’s face it, you are)
           or after work. the car
      pull over and stop
   in a safe area like a parking lot
           Or when honking
           at the speeding jerk.
When should you multi-task?
 If you must do any of these things
           Not in the future. are)
      (and let’s face it, you
           Not in the past. car
      pull over and stop the
   in a safe area like a parking lot
           Not especially with
           your arm in a cast.
When should you multi-task?
 If you must do any of these things
           Not in the future. are)
      (and let’s face it, you
           Not in the past. car
      pull over and stop the
   in a safe area like a parking lot
           Not especially with
           your arm in a cast.
         *snap* *snap* *snap*
Thanks for your time!

Help us spread the message by
  signing our “Never, Ever”
          pledge at:

     rbbdigitalpark.com
Questions or comments?

 Contact Christine Barney
christine.barney@rbbpr.com
       305-448-7456
Brought to you by…

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Never, Ever Initiative: No Multi-tasking While Driving

  • 1. No Multi-Tasking While Driving Never, Ever Initiative By rbb Public Relations
  • 2. No Multi-Tasking While Driving Never, Ever Initiative By rbb Public Relations Uh…what does that mean?
  • 3.
  • 7. Let’s look at this MORE CLOSELY
  • 8. Every day, there are accidents caused by drivers who aren’t paying attention
  • 9. Driving while distracted is a factor in 25 percent of police reported crashes The No.1 source of driver inattention is use of a wireless device. Drivers that use cell phones are four times as likely to get into crashes serious enough to injure themselves
  • 10. Driving while distracted is a factor in 25 percent of police reported crashes The No.1 source of driver inattention is use of a wireless device. Drivers that use cell phones are four times as likely to get into crashes serious enough to injure themselves Virginia Tech/NHTSA)
  • 11. Driving while distracted is a factor in 25 percent of police reported crashes The No.1 source of driver inattention is use of a wireless device. Drivers that use cell phones are four times as likely to get into crashes serious enough to injure themselves NHTSA, Insurance Institute
  • 12.
  • 13. Don’t do it. Never. Ever.
  • 14. OK, so how do you define multi-tasking?
  • 15. Any time you don’t have both hands on the wheel
  • 16. Any time you don’t have both hands on the wheel But I don’t have hands…
  • 18. Don’t use a handheld device to surf the web, email or text.
  • 20. But hands-free or bluetooth devices are totally OK! I can work with that. Since I have no hands.
  • 21. Don’t futz with your radio, iPod or GPS, because it means your eyes are off the road.
  • 22. Don’t turn your car into a bathroom. Finish your grooming before you leave.
  • 23. Do not eat or drink while driving. That’s why they make parking spaces near drive-thrus.
  • 24. Do not look for anything inside the car – your gum, your iPod in the glove box or gym bag in the backseat
  • 25. If you must do any of these things (and let’s face it, you will) pull over and stop the car in a safe area like a parking lot
  • 26. That also means don’t multi-task when you’re at a stop-light. You need to be paying attention.
  • 27. If you must do any of these things (and let’s face it, you are) So in summary pull over and stop the car in a safe area like a parking lot
  • 28. If you must do any of these things (and let’s face it, you are) So in summary pull over and stop the car in a safe area like a parking lot Wait for it…It rhymes!
  • 29. When should you multi-task? If you must do any of these things Not now. Not you are) (and let’s face it, then. Not who and stop the car pull over knows when. in a safe area like a parking lot
  • 30. When should you multi-task? If you must do any of these things Not in an expressare) (and let’s face it, you lane. Not in the rain. car pull over and stop the in a safe area like a parking lot Not waiting for a passing train.
  • 31. When should you multi-task? If you must do any of these things Not on a motorcycle. (and let’s face it, you are) Not in anstop the car pull over and SUV. in a safe area like a parking lot Not even in an Infiniti.
  • 32. When should you multi-task? If you must do any of these things Not before, during (and let’s face it, you are) or after work. the car pull over and stop in a safe area like a parking lot Or when honking at the speeding jerk.
  • 33. When should you multi-task? If you must do any of these things Not in the future. are) (and let’s face it, you Not in the past. car pull over and stop the in a safe area like a parking lot Not especially with your arm in a cast.
  • 34. When should you multi-task? If you must do any of these things Not in the future. are) (and let’s face it, you Not in the past. car pull over and stop the in a safe area like a parking lot Not especially with your arm in a cast. *snap* *snap* *snap*
  • 35. Thanks for your time! Help us spread the message by signing our “Never, Ever” pledge at: rbbdigitalpark.com
  • 36. Questions or comments? Contact Christine Barney christine.barney@rbbpr.com 305-448-7456
  • 37. Brought to you by…