ReCon Marketing Solutions is a full-service managed markets marketing firm offering strategic planning, market research, project management, creative services, and technology solutions to pharmaceutical clients. The firm's 40 staff members are experienced in managed care and agencies. ReCon advises clients on strategic access to payers, value communication to providers and patients, and expanding their market reach. Services include rapid surveys of payers, qualitative interviews, and strategy committees comprising leading healthcare experts. The goal is to help clients position their portfolios and products for preferred formulary status through differentiated clinical messaging.

1. A Marketing Communications & Consulting Firm
Bringing Managed Markets into Focus

2. ReCon Marketing Solutions
• A full service managed markets marketing communications firm
• Offering a comprehensive suite of products and services ranging from
strategy development to tactical implementation
• 40 proven and qualified staff members operating in the required work
streams: market research, project management, training, editorial,
creative design and technology solutions
• Staff integration and coordination overseen by the ReCon partners—
100% involvement, 100% of the time
• ReCon advantages vs other firms:
• Pharmaceutical and agency experience of the partners
• Relationships with managed markets decision makers
• Business model is specifically designed to ensure high quality and low 2
costs

3. ReCon Capabilities
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4. ReCon Services
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5. Extensive Experience as Trusted Partners
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6. Managed Markets Strategic Matrix
Access Value Drive Share Expand the Market
Assess Educate Educate Push- Pull-
Market Payers Providers Through Through
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Payers Providers Members

7. ReCon Often Recommends…
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8. ReCon Campaign Objectives
• Develop business plans for positioning portfolios long
term in light of clinical data and competition
• Develop and Differentiate clinical profile from major
competitors to translate into preferred formulary
status for current portfolio and new entrants
• Leverage the use of integrated special projects that
efficiently connect the Payers + Providers + Patients
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9. Campaign Phases
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10. ReCon – Marketing Support
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11. Introducing The ReCon Rapid Survey
Answers for Questions That Will Not Wait
Turn Around - 10 Business Days
Managed Markets Audiences
Medical Directors
Pharmacy Directors
And More
10-15 Minute Survey, 45-55 Data Points
20 Completions
20 Page Report
Executive Summary
Key Findings, Conclusions, Recommendations
Objectives, Methodology, Findings in Detail
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12. ReCon Rapid Survey
• Can be used as quick turnaround pulse surveys to
monitor a broad array of issues
• Pricing, packaging, value propositions, disease populations,
programs and initiatives
• Understand what payers value in terms of non-personal
communication
• ReCon often combines the RRC with a handful of qualitative IDIs
for a more complete view
• Can also be used as a baseline of information for a ReCon
Strategy Committee
• Capable of longer surveys when needed
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13. The Survey
Developed in consultation with Client
Submit for Client review within one day
Revised, programmed, mounted on secure server in 3 days
Reviewed online by Client, revised as necessary and fielded Day 1
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14. Preliminary Results
Twenty completions - survey closed Day 5
Preliminary results generated and sent to client Day 6
Reviewed with Client by conference call, need for IDIs identified Day 6
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15. Final Report
Delivered Day 10
Full presentation of results scheduled
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16. Introducing the ReCon
Strategy Committee
• Comprised of managed markets experts who are working outside of
health plans and PBMs but whose CVs establish them as widely
recognized US managed care experts:
• Past Presidents of AMCP
• Prolific authors on managed care topics
• Former Chief Medical and Pharmacy officers
• Nationally recognized managed care experts
• Healthplans
• Employers
• Business coalitions
• Hospitals and Integrated systems
• VA/DOD
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17. Introducing the ReCon Strategy Committee
(cont)
The ReCon philosophy is to use smaller groups of managed care experts to
engage in rigorous series of working sessions to hammer out a managed
care marketing plan that is achievable. The emphasis here is on substance
over form and 100% engagement, preparedness and focus by all
participants
ReCon uses these select experts to:
• Develop Managed Care value propositions
• Uncover the drivers to adopting products in the managed markets
• Gain recommendations for messaging, and communications to payers
• Understand how to position products to the payer audience
• Gain feedback on best possible contracting scenarios
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• Identify information needs and timing desired to ensure timeliness and
breadth of coverage policies to meet objectives

18. ReCon Mission
ReCon leverages its industry knowledge, relationships and
trust to identify strategic business opportunities for our
clients. This ability supports development of market
strategies and tactics to better position products for
optimum access and reimbursement within the complex
and highly managed healthcare marketplace.
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19. ReCon Marketing Solutions
-Building on a foundation of expertise and success
Dean Reid
 Partner, ReCon Marketing Solutions
 7 Years – Executive VP Sales & Marketing
 Managed markets and medical communications agency
 17 Years Pharmaceutical Industry Experience
 Regional Sales Director
 National Account Director
 Managed Care Marketing
 Strategic Planning
 Managed Care Sales Manager
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 Sales

20. ReCon Marketing Solutions
-Building on a foundation of expertise and success
Sal Cofoni
 Partner, ReCon Marketing Solutions
 8 Years – Executive VP & General Manager
 Managed markets and medical communications agency
 25 Years Pharmaceutical Industry Experience
 Business Unit Director
 Regional Sales Director
 Co-founder of Managed Markets Department
 Market Research
 Sales Management 20
 Corporate Sales Training
 Sales

21. ReCon Marketing Solutions
-Building on a foundation of expertise and success
Dean Reid Sal Cofoni
856-596-7650 (O) 862-244-4316 (O)
609-744-5529 (M) 973-945-8260 (M)
deanreid@reid-cofoni.com salcofoni@reid-cofoni.com
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