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Introduction Day Communication Strategy

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Roelof van den Berg
Roelof van den Berg

Communication Strategy of Science Centre Delft presented during an introduction day for new Science Communication students given in August 2010.

EducationTechnology
1 of 20
Science Centre Delft Communication strategy Roelof van den Berg, Science Education and Communication
Content ,[object Object],[object Object],[object Object],[object Object]
1. Theoretical framework
Attitude change ,[object Object],[object Object],How is an attitude formed?
Planned behaviour ,[object Object],[object Object],Why do people do things?
Innovation-Decisions ,[object Object],[object Object]
Resulting framework ,[object Object],[object Object]
2. Target group segmentation
Young Mentality Model Motivaction, 2005
Self Determination Theory Ryan and Deci, 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messages What to whom? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Communication strategy
Media per phase Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media per phase Broadening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media per phase Deepening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning
4. Evaluation
Formative Before implementing the plan ,[object Object],[object Object]
Summative Did the plan work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Science Centre Delft Communication strategy Roelof van den Berg, Science Education and Communication

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Introduction Day Communication Strategy