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Zara presentation 1

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Roula Jannoun
Roula Jannoun

Zara- Case Study Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers

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Presented to: Professor Dr. Nabila Abass Presented by: Roula Jannoun Copyright 2010 - Roula Jannoun- BAU Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
[object Object],[object Object],[object Object],[object Object],[object Object],11- Copyright 2010 - Roula Jannoun- BAU
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Growth ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Zara’s Popularity ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Zara's five-point marketing approach to reach its customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
How Does Zara coordinate it’s value chain? ,[object Object],[object Object],[object Object],11- Copyright 2010 - Roula Jannoun- BAU
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Zara and consumer behaviour ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Pricing to market At the Zara stores, price tags stated in many currencies and for multiple countries so customer feel equality . Copyright 2010 - Roula Jannoun- BAU
How Does Zara Do It – Store Staff ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
The Store Staff ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
The Designers ,[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Quick Turnaround ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Shipping ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Limited Production ,[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Headquarters ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Headquarters ,[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Challenges ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Zara's competitiveness comes from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Broader Economic Conditions ,[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
The Importance of MIS & IT ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Differentiation or added value strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Differentiation strategies depend on ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
ZARA Business Concept “ Integrated” fashion delivery: Fashion at low cost!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
ZARA Customer Offer: Lean and Focused “ Fresh / Fast” ,[object Object],[object Object],[object Object],“ Quality” ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost ,[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
ZARA Customer Offer: Lean and Focused Flexibility: - / + ,[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Zara Retailing strategy summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 - Roula Jannoun- BAU
Conclusion ,[object Object],[object Object],[object Object],[object Object],“ ZARA is an innovative company” Copyright 2010 - Roula Jannoun- BAU

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Zara presentation 1

  • 1. Presented to: Professor Dr. Nabila Abass Presented by: Roula Jannoun Copyright 2010 - Roula Jannoun- BAU Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
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  • 12. Pricing to market At the Zara stores, price tags stated in many currencies and for multiple countries so customer feel equality . Copyright 2010 - Roula Jannoun- BAU
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Editor's Notes

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