Nowadays, marketing is much easier than in the past. Marketing on the web is all about running experiments. You can think you know something, but run an experiment to prove (or deny) it. When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.

1. Marketing Experiments
* Image by BGU.ac.il | inspired by LUKE THOMAS
Ron Bentata | May 2013

2. Marketing is Easy, when done Right!
• Nowadays, marketing is much easier than in the
past. And it holds less risk.
• Marketing on the web is all about running
experiments.
• You can think you know something, but run an
experiment to prove (or deny) it.
• When experimenting and testing everything, you
spend less marketing budget and you find out the
results sooner (before the campaign fails).
Marketing Experiments

3. 1. What are you Testing?
• Are you testing a landing page? The color of a
shopping cart checkout button?
• Store these experiments in a way so you can reference them later.
Marketing Experiments * Image by wiu.edu

4. 2. What is your Purpose?
• What do you to find out while experimenting?
• Are you looking to drive signups, sales, or
referrals?
• If you have no purpose, then you probably shouldn’t be running the test in
the first place.
Marketing Experiments * Image by mhfa.com.sg

5. 3. What is your Hypothesis?
• What do you expect to happen during this
test?
• It forces you to develop your intuition.
• Spend more time asking questions with your
customers.
Marketing Experiments * Image by crystalitas.com

6. 4. What Metric are you using?
• What indicator are you using to measure
success or failure?
• The common metric is “sales” - after all, the
goal of your business is to make money!
Marketing Experiments * Image by candidsky.com

7. 5. What Results did you see?
• What happened during the experiment?
• What did you learn?
Marketing Experiments * Image by genesissolutions.com

8. 6. What would you change?
• If there was anything you could change in the
future what would it be?
Marketing Experiments * Image by reachingcampus.com

9. Be Effective!
By running experiments and keeping
track of the results, you will become
a more effective marketer.
Marketing Experiments * Image by coachamal.com