800 words 5v references apa  format. that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.” After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis.  “Tiffany and Mike, we need to provide a more detailed analysis,” you explain. “You’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.” Tiffany nods her head in agreement. “Definitely,” she says. “We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.” Mike interjects, “Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.” You reply, “Great point, Mike. We should look at this from a couple of different angles.” The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following: What are the best tools to use in this situation?    Provide a brief summary of at least 2 of these tools.  Why do you think these are the best ways to analyze the market?   How will you use these tools in your plan?  Global Strat Denise Brown Date 01/03/2018 How do you define a global strategy? The global strategy contains the International Strategies for small as well as medium-sized firms since they move past their countries. Global strategy likewise includes the Strategic Management relating to all organizations considering the stratagems towards achieving their up and coming undertakings. It includes the ceaseless Global Management endeavors that unavoidably happen for associations that have been engaged with worldwide activities all through various years. It additionally conceals issues regarding the matter of Globalization as the universe ends up diminutive and we turn out to be involved with each other.  Strategies give a long haul course to the organization. It assists the firm in accomplishing the upper hand to the firm. Furthermore, it conveys to the organization regarding its marketplace, benchmarks and the way to deal with the sources with an end goal to experience the aims of the foundation. Therefore, Global Strategy can be described as the concentration and scope of an organization as time goes on. This will achieve points of interest for the organization through its development of sources within a baffling cl ...

1. 800 words 5v references apa format. that respond to the
following questions with your thoughts, ideas, and comments.
This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to
reinforce your ideas.
As you close your weekly meeting with Deborah, she says,
“There are some very good ideas here. I would like to see you
continue with a global marketing plan. We need more concrete
analysis and data for the presentation. Get your team to work.”
After your meeting with Deborah, you briefly meet with your
team to discuss moving toward a more formal analysis.
“Tiffany and Mike, we need to provide a more detailed
analysis,” you explain. “You’ve done a great job so far looking
at what resources we need and potential countries, but we need
to really dig deeper on this.”
Tiffany nods her head in agreement. “Definitely,” she says. “We
need to look at some internal variables as well as political,
environmental, sociocultural, and technological environments of
the countries that we are considering.”
Mike interjects, “Well, that’s something we should consider, but
it’s not the only way to analyze this type of project. This is such
a big decision, and we need to give as much information as we
can.”
You reply, “Great point, Mike. We should look at this from a
couple of different angles.”
The next step in your strategic marketing plan is to determine
the tools that are needed to conduct an analysis of the industry
and competitors. Complete the following:

2. What are the best tools to use in this situation?
Provide a brief summary of at least 2 of these tools.
Why do you think these are the best ways to analyze the
market?
How will you use these tools in your plan?
Global Strat
Denise Brown
Date 01/03/2018
How do you define a global strategy?
The global strategy contains the International Strategies for
small as well as medium-sized firms since they move past their
countries. Global strategy likewise includes the Strategic
Management relating to all organizations considering the
stratagems towards achieving their up and coming undertakings.
It includes the ceaseless Global Management endeavors that
unavoidably happen for associations that have been engaged
with worldwide activities all through various years. It
additionally conceals issues regarding the matter of
Globalization as the universe ends up diminutive and we turn

3. out to be involved with each other. Strategies give a long haul
course to the organization. It assists the firm in accomplishing
the upper hand to the firm. Furthermore, it conveys to the
organization regarding its marketplace, benchmarks and the way
to deal with the sources with an end goal to experience the aims
of the foundation.
Therefore, Global Strategy can be described as the
concentration and scope of an organization as time goes on.
This will achieve points of interest for the organization through
its development of sources within a baffling climate, meeting
the marketplace needs and fulfilling the investor’s desires (Hill,
2008).
The key universal strategies include transnational, global as
well as multi-domestic. Each of these strategies comprises of
unique methodologies trying to develop productivity through
nations and attempting to be receptive to adaption in consumer
slants as well as marketplace conditions all through nations.
Multi-domestic strategy
This strategy is a system whereby organization endeavor to
achieve the most extreme neighboring response by fitting their
stock proffering and advertising stratagems to comparable
disparate across the nation circumstances (Lakshman et al.,
2017). The clearest approach towards defining this strategy is
for FCF to use a unique strategy in each one of the marketplaces
it works in the promotion, R&D and manufacturing endeavors
tend to be built up in all key across the national marketplace
where business is done. An organization that uses this strategy
penances capability with the help of highlighting responsiveness
to neighborhood essentials within each one of its marketplaces.
Global strategy

4. This strategy helps with settling on decisions about the long-
range course in reference towards global business (Lakshman et
al., 2017). It is a methodology that thinks about the world as a
marketplace as well as providing a resource with insignificant
nearby decent variety. Competitive advantage is built up
generally on an overall establishment (Meyer & Su, 2015).
Universal strategy: FCF's expectations associate chiefly to the
home marketplace. By and by, there are objectives concerning
outer activities and that desparately require a global strategy.
Quite, the upper hand -indispensable in strategy development -
is built up predominantly for the home marketplace.
Multinational organizations secure economies of scale through
shared as well as marketplace tantamount stock in a few
countries. Multi-domestic firms have an autonomous command
center in different nations, in this manner, procuring extra
limited management, in any case; at a hoisted rate of forging the
economies of scale from value dividing and imposing business
model (Hill, 2008).
In multinational strategy, FCF is entangled in a few of
marketplace outside the country. In any case, it requires
recognizing stratagems for each marketplace, as buyer needs as
well, perchance rivalry, are different in each country. The
focused advantage is controlled autonomously for every
country.
Transnational strategy
A transnational firm oversees operations in various countries
with an assortment of levels of synchronization and blends of
strategies and capacities (Elter et al., 2014). It unites worldwide
degree, coordinating capacities and the use of single advantages
of neighborhood marketplaces towards pushing deals, a piece of
the pie and income increment. It incorporates working in
different overall markets, contriving receptive authoritative
arrangements and creating esteem included endeavors that

5. exploit national correlations and refinements. Meyer & Su
(2015) explains transnational strategic management as
reiterations of basic learning and execution upgrades.
The 3 possible countries options for globalization, in this case,
would be Japan, China, and Brazil. China is a key progressing
player in the worldwide furniture advertise. Furniture is one of
the nation's most rapid developing fare areas. The furniture
assembling of assorted types as well as materials are projected
to be almost $ 15 billion that, with net tariffs of about $4
billion, demonstrating that apparent charge is approximately $
10 billion (Lakshman et al., 2017). The continuous dissimilarity
of interest, as well as imports, has set a piece of the Japanese
furniture to advertising. The GDP value of Japan represents
about 8 percent of the world economy. According to (Wood &
Wilberger, 2015), gross domestic product in Japan is accounted
for by the World Bank Group.
Moreover, Brazil is a standout among the most growing
economies in the world (Meyer & Su, 2015). Through sizeable
as well as creating cultivating, generation as well as
management territories, Brazil economy is one of the highest in
the hub of South American nations. The GDP worth of Brazil is
around equivalent to 3.5 percent of the worldwide economy
(Lakshman et al., 2017). Brazil has the highest obligation from
the management department among countries such as Japan,
China as well itself. It is a reflection of its capability of
development in future. On the other hand, Japan is position 2 in
the customary world after the United States. China has set up
itself as a rising monetary center in Asia, as well as its relative
worldwide significance is rapidly moving toward the greatest
European economies (Elter et al., 2014).
Consequently, I would recommend China as a nation for
expansion as well as a country that can adjust towards global
strategy. As I would see it, I believe that others might believe

6. that maybe China is lucrative due to its regularly expanding
steps in the worldwide marketplace.
Moreover, I would allow them to know whether they would take
the plans, they will locate that even as Brazil and Japan keep on
growing hence does grow China. It is my projection that China
will continue growing at a fast pace.
References
Elter, F., Gooderham, P. N., & Ulset, S. (2014). Functional-
level transformation in multi-domestic MNCs: Transforming
local purchasing into globally integrated purchasing. In
Orchestration of the Global Network Organization (pp. 99-
120). Emerald Group Publishing Limited.
Hill, C. (2008). International Business: Competing in the global
marketplace. strategic direction, 24(9).
Lakshman, S., Lakshman, S., Lakshman, C., & Lakshman, C.
(2017). The dynamic change in expatriate roles: strategy type
and stage of internationalization. Management Decision, 55(8),
1770-1784.
Meyer, K. E., & Su, Y. S. (2015). Integration and
responsiveness in subsidiaries in emerging economies. Journal
of World Business, 50(1), 149-158.
Wood, V. R., & Wilberger, J. S. (2015). Globalization, cultural
diversity and organizational commitment: Theoretical
Underpinnings. The world, 6(2), 154-171.
Global Strat
Denise Brown

7. Date 01/03/2018
Benchmark
What is a benchmark?
A benchmark refers to standards developed by a company for
the purpose of analyzing performance or quality level (Naga,
2011). In benchmarking, the primary metrics of a company are
compared to companies in the same sector or own operations.
The concept assists a company to visualize performance,
identify the areas that require improvement and foster the
company's general performance. Benchmarking is subdivided
into external and internal.
Internal benchmarking refers to the comparison and evaluation
of the performance and conduct of project teams and internal
processes (Frynas, 2015).External benchmarking is a
comparison of a company’s performance to that of other
companies falling under the same sector.
As FCF, we decided to use IKEA a Swedish furniture giant as
our benchmark. A company adopted the global strategy and
even set up its business in China. At first, the company had
difficulties in being accepted in the Chinese market as it sold its
products so cheaply which did not make ogre so well with the
local Chinese consumers who doubted the quality as depicted by
the low prices. Also, the local producers started copying its
designs which made it even more difficult for IKEA, but at long
last, the market started accepting its specific products and are
now selling all over the world.
Global expansion benefit
Yes, IKEA benefited by expanding globally, it witnessed
improved profits. The overseas markets are not saturated, unlike

8. the domestic market. As a result, the organization has realized
improved gross margins due to the expansion globally. In
addition, it was able to establish its presence globally. The
other benefits are the advancement in growth globally, return on
investment, universal existence, and increased productivity. It
also has the opportunity to aim at the high-end markets in the
global market. It can explore production services in countries
where the manufacturing rate is low which will, in turn, enable
it to promote its goods at feasible costs. Generally, international
expansion has been a first mover advantage over the
competitors, improved its bottom lines, and recorded more
profit.
Benchmark’s domestic market share benefit or hindrance
The expansion benefitted the benchmark’s market share of the
domestic market. Its market share has improved because of
expanding internationally. Notably, universal growth promotes
cost reductions, technological advancement, and products
differentiation, leading to a boost of its market share in the
domestic market. An organization can charge a premium when it
differentiates its products. Its market shares have also improved
as it can offer product varieties to the customers. Similarly, it
can import the products at lower costs. Its share has increased
in many areas due to feasible costs. Improved market share is
also due to the ability to reach out to market segments that had
not been targeted initially.
Risks
Yes, there were risks as a result of globalization. The first risk
is exchange rate fluctuation. The exchange rate between one
currency and another fluctuates depending on the time period.
The currency exchange rate fluctuation can result in losses or
gains. The second risk is the country risk. Country risk consists
of economic and political risks (Hou, 2013). These risks have

9. adverse impacts on the business. Political risks expose a
company to money lost because of aspects such as terrorism and
trade barriers. Economic risk is related to the financial state of
a country and the ability to repay borrowed money. The other
risks as a result of globalization are reduced quality control or
quality control loss, long delivery times and production,
difficulty in forming strong relationships with reliable and
reputable suppliers and partners, and potential theft of
intellectual property (N.A., 2015).
Risks minimization
To minimize risks, IKEA established some offices in the
overseas country to check quality control and enhance quick
delivery. It also safeguarded intellectual property. Moreover, it
formed contracts with production facilities that are reputable,
value quality, and meet product specifications. The company
into account its national currency to do the business to
minimize exchange rate risk. When it was unable to choose the
national currency then, it added a buffer to any invoice
quotation made in a foreign currency. Second, it made use of
financial instruments such as futures, options and forwards to
hedge risk (Hou, 2013). To minimize country risk, IKEA
analyzed the host country’s political risk or approximate the
economic condition and growth in the future by assessing the
country’s gross domestic product, inflation, unemployment rate,
among other measures.
References
Frynas, J. (2015).
Global strategic management
. New York, N.Y.: Oxford University Press.
Hou, X. (2013).
Risk management in international business

10. . Retrieved from https://www.soa.org/library/newsletters/risk-
management.../jrm-2013-iss27-hou.aspx
N.A. (2015, March 31).
Business risk factors
. Retrieved from https://
www.renesas.com/ir/company/risk.html
Naga, A. (2011).
Strategic management
. New Delhi, India: Vikas Publishing House.
Global Strat
Denise Brown
CTU
01/05/2018
Management in Dynamic Environment
Expanding business operations internationally is one of the
most significant strategic objectives of many organizations.
This is because of the manner in which it broadens their
horizons and also enhances the visibility of the brand in
question. Such an endeavor does also increase sales since more
potential clients are exposed to the goods and services on offer
(Cao, 2011). Studies indicate that the overall competition will
be reduced to a significant extent. Above all, our firm will be
able to mitigate vulnerability which comes as a result of the
changes in trends. Nonetheless, there are challenges too (Moss,
McGrath, Tonge, & Harris, 2012).
Expanding internationally introduces timing challenges. In
addition to timing, language barrier becomes such a significant

11. impediment, and so is the issue of currency fluctuation. At
times, these issues can event eliminate profits in total, and
hence the leverage of having to undergo the challenges of
investing, say, in China is completely watered down (Nonaka,
Hirose, & Takeda, 2016). It is also important to appreciate the
fact that no one of us can accomplish credible business
operations in a market that we barely understand. Knowing the
market is the initial step, and such a market ought to be
understood in depth. Also, the local politics must never be
ignored (Lessard, Teece, & Leih, 2016).
Politics and Regulatory Frameworks
The political environments internationally tend to look quite
different from the domestic environments. It is quite common
for various governments to seize and to take control of the
market, and even business units themselves. They argue that it
is in their best interest, or at least the best interest of their
citizens (Lessard
et al.
, 2016). Such moves make the entire operational profits which
could have been earned by our businesses to disappear. In some
cases, there may be conditions that demand of the organization
to operate in a certain way or risk complete confiscation or
fining. The failure to allow the company to operate as it wishes
means that creativity is discouraged, or sometimes penalized
(Cao, 2011; Moss
et al.
, 2012).
Mike finds it concerning that even though the products and
services being offered domestically meet the quality standards
of a Western economy; such a high standard is still not
acceptable in some of the middle-income economies. It could be
that foreign firms are penalized or made to face tougher
conditions to mitigate the kind of competition the local ones

12. face. Now that a foreign investor is to compete for the same
resources as the local firms, resources are such an issue of
concern (Nonaka
et al.
, 2016).
The Resources and the Global Strategy
For FCF to succeed with a global strategy means that a lot of
funds have to be spent. Many firms allocate figures in terms of
billions of dollars, which is a substantial amount of money
considering that it might be borrowed from financial
institutions. A huge chunk of the money is dedicated to
marketing while the rest could be directed towards the setting-
up and inaugurating the business enterprise. Investing such huge
sums of money need FCF to be sure of the kind of markets and
the activities we are engaging in otherwise, a lot could be
wasted without much gains (Nonaka
et al.
, 2016).
Another resource issue is the lengthy time horizons. It is
imperative to appreciate that global strategies are built in a long
period of time. In fact, relatively new companies have always
taken time to become established. A huge majority of what are
now considered as global companies started within just a single
country. They then extended overtime, time is a resource, and
the stakeholders ought to have lengthy horizons in order not to
rush decisions and actions (Cao, 2011; Moss
et al.
, 2012).
To understand what is needed on the global stage, This
Company requires keen stakeholders such as Mike.
Additionally, the senior management has to be committed and
also direct their efforts towards achieving the desired

13. objectives. Of course, it is important to invest in research. Some
firms differentiate between the ordinary research and
development and market research (Nonaka
et al.
, 2016). Those who tend to define ‘market research' are keen on
making sure that they exploit every opportunity that is availed
by knowing the market. Research is usually geared towards
rethinking the aspects of the value chain and business in general
to improve the gains as much as possible (Lessard
et al.
, 2016).
In summary, resources are a concern at the global level since
there are many competitors and a limited supply of these
particular resources. The sourcing, securing, and utilization of
these resources mean that various stakeholders are involved,
and balancing their views is a complicated endeavor. In essence,
those involved have to remain dedicated to delivering quality at
all times irrespective of the kind of limitations they come across
(Laats & Haldma, 2012).
The Resources of Concern in China
As FCF is seeking to invest in China, we have to be concerned
about resources since as a parent firm; of course, we have to
make the largest share or even the entire 100% equity
investments. This is not suitable for small and medium-sized
organizations. China has a huge human resource, and there has
been increasing competency since it is an educated society.
Depending on the source, statistics show that literacy rate is in
the range of 95%-100%. Chinese are industrious, and this has
been recognized all over the world (Moss
et al.
, 2012).
Since the economic realignment that made China a market

14. economy, capitalistic tendencies have resulted in a scenario
where creativity is rewarded. China has become the "factory of
the world" due to an enhancement of the level of infrastructure.
Studies conclude that China has world-class infrastructure.
There is also access to capitalistic enterprising via Hong Kong
and Taiwan. In fact, it is imperative to appreciate that most
manufacturing firms in Guangdong were initiated by Hong Kong
and Taiwanese managers. These stakeholders did understand
what it takes to run a factory, and they were up to the challenge
(Laats & Haldma, 2012).
China has favorable government regulations. There is decent
enforcement with low taxation regimes, lax labor laws, lax
environmental laws, and lesser red-tapes. Even if Western firms
could be committed to environmental protection, they still do
find some of the regulations being derailing; and hence an
environment like China that offers an expansive room for
maneuverability could seem to be appealing (Cao, 2011; Nonaka
et al.
, 2016).
How the Resources Influence the Decision to Expand into China
Several countries are lining-up to take the place of China as
global manufacturers once the trends make China undesirable.
One of the results could be that the Chinese will start
demanding for higher pay, and raw materials will become
scarce. Among the countries to take the spot include Ethiopia,
Vietnam, and even Nigeria. Before then, China is still a viable
option (Cao, 2011; Lessard
et al.
, 2016). China has efficient seaports, and other forms of
infrastructure, adequate human resource and raw materials, and
the knowledge transfer is happening at a remarkable speed.
Expanding into China will pay both in short as well as in the
medium-term, and the firm ought to proceed with the decision

15. to invest into that country (Moss
et al.
, 2012; Nonaka
et al.
, 2016).
Conclusion
Vietnamese and Ethiopians are paid low wages, and this could
be one of the factors which could make their markets attractive.
Nonetheless, China still dominates in terms of infrastructure,
managerial skills and experience, and level of innovation. The
Chinese government is also way restrained as compared to those
of several other developing countries of the world (Nonaka
et al.
, 2016). Therefore, comparing the decision to invest in China
with that of choosing different leaves one with no doubt that
China is, indeed, the best option on the table. This will give the
firm a competitive advantage since the products will be
delivered on a timely basis, and the quality is certainly assured
to be competitive. This is a credible option, and the firm ought
to exploit it (Lessard
et al.
, 2016).
References
Cao, L. (2011, August). Dynamic capabilities in a turbulent
market environment: empirical evidence from international
retailers in China.
Journal of Strategic Marketing, 19
(5), 455-469. DOI: 10.1080/0965254X.2011.565883
Laats, K., & Haldma, T. (2012). Changes in the scope of
management accounting systems in the dynamic economic
context.

16. Economics & Management, 17
(2), 441-447. DOI: 10.5755/j01.em.17.2.2164
Lessard, D., Teece, D.J., & Leih, S. (2016, August). The
dynamic capabilities of meta-multinationals.
Global Strategy Journal, 6
(3), 211-224. DOI: 10.1002/gsj.1126
Moss, D., McGrath, C., Tonge, J., & Harris, P. (2012, Feb.).
Exploring the management of the corporate public affairs
function in a dynamic global environment.
Journal of Public Affairs (14723891), 12
(1), 47-60. DOI: 10.1002/pa.1406
Nonaka, I., Hirose, A., & Takeda, Y. (2016, August). 'Meso'-
foundations of dynamic capabilities: team-level synthesis and
distributed leadership as the source of dynamic creativity.
Global Strategy Journal, 6
(3), 168-182. DOI: 10.1002/gsj.1125