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Retos Web 2.0... y Web 3.0

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Presentación en el Alcatel-Lucent Applications Day, Madrid, 2009

Qué es la Web 2.0? Patrones de la Web 2.0. Situación de la Web 2.0 en España. Modelos de Negocio 2.0. Modelos de Ingresos 2.0. Empresa 2.0. Web 3.0. Web de los Datos. Datos Enlazados.

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Retos Web 2.0... y Web 3.0

  1. 1. Retos de la Web 2.0 Aspectos sociales, tecnológicos y económicos… y después? Roberto García Applications Day Madrid 30 septiembre 2009
  2. 2. AGENDA <ul><li>Web 2.0 </li></ul><ul><li>Web 2.0 en España </li></ul><ul><li>Negocio 2.0 </li></ul><ul><li>Web 3.0 </li></ul><ul><li>Conclusiones </li></ul>
  3. 3. WEB 2.0 <ul><li>Definición </li></ul><ul><li>Patrones </li></ul><ul><li>Resultados </li></ul>
  4. 4. Web 2.0: ¿qué es?
  5. 5. Web 2.0: ¿qué es? Wikipedia “ Segunda generación de servicios disponibles en la Web que le permite a los usuarios colaborar y compartir información online”. En qué se diferencia de la Web 1.0… Web como plataforma para ofrecer servicios que aprovechan el efecto red, mejor cuantos más usuarios lo usan. Nueva etapa tras burbuja tecnológica... http://blogs.msdn.com/dachou/archive/2007/12/01/describing-web-platform-stack.aspx
  6. 6. Web 2.0: comparativa Servicio Web 1.0 Web 2.0 Publicidad en Sitios Web Double Click Google AdSense Galería de Fotos Ofoto Flickr Descargas Akamai BitTorrent Descarga de Música mp3.com Napster Enciclopedia Britannica Online Wikipedia Sitio personal Página personal Blogs Herramientas Gestor de contenidos Wiki Indexación de Contenidos Directorios (Taxonomía) Tagging (Folksonomía) Enlaces y referidos Adherencia Sindicación de Contenidos Interacción Publicación Participación
  7. 7. Web 2.0: patrones <ul><li>The Long Tail </li></ul><ul><li>Costes producción/distribución  </li></ul><ul><li>Mercado global </li></ul><ul><li>Nichos minoritarios en la cola </li></ul>OPORTUNIDADES Productos y servicios Popularidad
  8. 8. Web 2.0: patrones <ul><li>Centrado en los datos </li></ul>
  9. 9. Web 2.0: patrones <ul><li>Cooperación </li></ul><ul><li>APIs, sindicación, reutilización,… </li></ul>
  10. 10. Web 2.0: patrones <ul><li>Algunos derechos reservados (no todos) </li></ul><ul><li>Favorecer reutilización </li></ul>Reconocimiento Reconocimiento, sin obra derivada Reconocimiento, uso no comercial y sin obra derivada Reconocimiento, uso no comercial Reconocimiento, no comercial y derivadas compartidas igual Reconocimiento y derivades compartidas igual
  11. 11. <ul><li>Usuarios añaden valor (explicito) </li></ul><ul><li>Contribuyen y mantienen los datos </li></ul>Web 2.0: patrones http://www.slideshare.net/rasos/challenging-web-20/4
  12. 12. Web 2.0: patrones <ul><li>Efecto red por defecto (implícito) </li></ul><ul><li>Agregar datos de uso </li></ul>enlaces compras hashtags … …
  13. 13. Web 2.0: patrones <ul><li>Inteligencia colectiva </li></ul>Tweet: #uksnow E1 4/10 Tweet: #uksnow EH 1/10 Tweet: #uksnow M4 6/10
  14. 14. Web 2.0: patrones <ul><li>Aplicaciones como servicios </li></ul><ul><li>Sin instalación, computación en la nube … </li></ul>London Permaculture, http://www.flickr.com/photos/naturewise/2309613501/
  15. 15. Web 2.0: patrones Multidispositivo http://www.mobilizy.com
  16. 16. Web 2.0: resultados
  17. 17. http://www.stopgeek.com/pixel-art-web-20.html
  18. 18. Web 2.0: resultados 1.600M de usuarios mantienen +10.000M de identidades virtuales http://www.slideshare.net/rasos/challenging-web-20/3
  19. 20. Web 2.0: resultados <ul><li>Regulación </li></ul><ul><li>Derechos sobre los datos: </li></ul><ul><ul><li>Consentimiento recogida </li></ul></ul><ul><ul><li>Conocer propósito </li></ul></ul><ul><ul><li>Retener propiedad </li></ul></ul><ul><ul><li>Garantía seguridad </li></ul></ul><ul><ul><li>Manifiesto Privacidad Web 2.0 </li></ul></ul><ul><ul><li>Alec Saunders, iotum </li></ul></ul><ul><li>… Directiva de Protección de Datos 95/46/EC </li></ul><ul><li>Proacción </li></ul><ul><li>Identidad 2.0 : </li></ul><ul><li>Ejemplo: OpenID+Personas </li></ul>
  20. 21. WEB 2.0 EN ESPAÑA <ul><li>Estado </li></ul><ul><li>Servicios </li></ul><ul><li>Empresa 2.0 </li></ul>
  21. 22. Web 2.0 en España <ul><li>Lejos de los países líderes en TIC </li></ul><ul><li>… pero buen % de usuarios Web 2.0 </li></ul>1… … 80 países 32 34 2008 2006 Networ Readiness, World Economic Forum 1… … 70 países 24 26 2008 2006 eReadiness Index, Economist Intelligence Unit 1… … 28 países 20 16 2009 2007 eEspaña, Fundación Orange
  22. 23. Web 2.0 en España Porcentaje de internautas que leen blogs, marzo de 2008. Fuente: eEspaña 2009 a partir de Universal McCann (2008)
  23. 24. Web 2.0 en España Grado de utilización de las redes sociales. 2007-2008, en % de internautas. Fuente: eEspaña 2009 a partir de ComScore World Metrix (2009)
  24. 25. Web 2.0 en España Principales redes sociales en España 2007-2008, en miles de usuarios únicos. Fuente: eEspaña 2009 a partir de ComScore World Metrix (2009)
  25. 26. Web 2.0 en España Porcentaje de internautas que utilizan Internet para escuchar la radio o ver la televisión. 2007-2008 Fuente: eEspaña 2009 a partir de Eurostat (2009)
  26. 27. Web 2.0 en España Penetración banda ancha móvil, en % de líneas de móvil. Fuente: eEspaña 2009 a partir de The Netsize Guide (2009)
  27. 28. Web 2.0 en España Incidencia de la edad sobre el acceso a las TIC en España. 2008, en % sobre la población de cada estrato. Fuente: eEspaña 2009 a partir de INE (2009)
  28. 29. http://www.internality.com/web20/
  29. 30. <ul><ul><li>google.es </li></ul></ul><ul><ul><li>marca.com </li></ul></ul><ul><ul><li>youtube.com </li></ul></ul><ul><ul><li>live.com </li></ul></ul><ul><ul><li>tuenti.com </li></ul></ul><ul><ul><li>facebook.com </li></ul></ul><ul><ul><li>elmundo.es </li></ul></ul><ul><ul><li>elpais.com </li></ul></ul><ul><ul><li>wikipedia.org </li></ul></ul>Web 2.0 en España Principales sitios web móvil en España. Fuente: State of the Mobile Web, Opera Software (2009)
  30. 31. Web 2.0 en la empresa española Uso de software social en la empresa, en % de empresas de la muestra. Fuente: Fundación Orange-TIGE (2009)
  31. 32. NEGOCIO 2.0 <ul><li>Modelos de negocio </li></ul><ul><li>Modelos de ingresos </li></ul><ul><li>Empresa 2.0 </li></ul>
  32. 33. Negocio 2.0: modelo de negocio Infraestructura Oferta Cliente Finanzas COMPETENCIAS CLAVE RED DE SOCIOS PROPOSICIÓN DE VALOR RELACIÓN CON CLIENTE CLIENTE OBJETIVO ESTRUCTURA DE COSTES FLUJOS DE INGRESOS CONFIGURACIÓN DE VALOR CANALES DISTRIBUCIÓN
  33. 35. http://theconversationprism.com
  34. 36. Negocio 2.0: ingresos <ul><li>Publicidad </li></ul><ul><ul><li>Banners, enlaces patrocinados, vídeo, audio … </li></ul></ul>
  35. 37. Negocio 2.0: ingresos <ul><ul><li>Fuente: La Web 2.0 y sus modelos de negocio, http://www.multiplica.com/cast/estudio_persuabilidad_web20.asp </li></ul></ul>
  36. 38. Negocio 2.0: ingresos <ul><li>Todo GRATIS para siempre? </li></ul><ul><li>OK para Google … pero para el resto? </li></ul>
  37. 39. Negocio 2.0: ingresos <ul><li>Free + Premium = Freemium </li></ul><ul><ul><li>Free  masa crítica usuarios </li></ul></ul><ul><ul><li>Premium  servicios mejorados </li></ul></ul>
  38. 40. Negocio 2.0: ingresos <ul><li>Premium: </li></ul><ul><ul><li>Suscripciones </li></ul></ul><ul><ul><li>Pago por uso </li></ul></ul><ul><ul><ul><li>Micropagos </li></ul></ul></ul><ul><ul><ul><li>SMS </li></ul></ul></ul><ul><ul><ul><li>Créditos </li></ul></ul></ul>
  39. 41. Negocio 2.0: ingresos <ul><li>Comisiones por Transacción </li></ul><ul><li>Venta de productos </li></ul><ul><li>Otros: donativos, … vender la empresa </li></ul>
  40. 42. Negocio 2.0: ingresos <ul><li>Casos destacables: </li></ul><ul><li>red social profesional </li></ul><ul><ul><li>Freemium (publicidad + suscripción) </li></ul></ul><ul><ul><li>Pago por ofertas empleo </li></ul></ul><ul><li>compraventa imágenes </li></ul><ul><ul><li>Sin publicidad </li></ul></ul><ul><ul><li>Pago por uso y suscripción (comisiones) </li></ul></ul><ul><li>música online </li></ul><ul><ul><li>Freemium (publicidad + suscripciones) </li></ul></ul>
  41. 43. Negocio 2.0: Empresa 2.0 <ul><li>Aportaciones en otras partes del modelo de negocio: </li></ul><ul><ul><li>Relación con clientes </li></ul></ul><ul><ul><li>R ed proveedores </li></ul></ul><ul><ul><li>Estructura costes </li></ul></ul><ul><ul><li>Gestión conocimiento </li></ul></ul><ul><ul><li>... </li></ul></ul>Infraestructura Oferta Cliente Finanzas COMPETENCIAS CLAVE RED DE SOCIOS PROPOSICIÓN DE VALOR RELACIÓN CON CLIENTE CLIENTE OBJETIVO ESTRUCTURA DE COSTES FLUJOS DE INGRESOS CONFIGURACIÓN DE VALOR CANALES DISTRIBUCIÓN
  42. 44. Empresa 2.0: gestión conocimiento
  43. 45. Empresa 2.0: social media
  44. 46. Empresa 2.0: clientes/proveedores
  45. 47. WEB 3.0 <ul><li>¿Qué es la Web 3.0? </li></ul><ul><li>Datos enlazados </li></ul><ul><li>Otras Web 3.0 </li></ul>
  46. 48. Web 3.0 Etiquetas para una realidad cambiante, la Web en evolución … Semántica de las conexiones de la información Semántica de las conexiones sociales Fuente: Radar Networks & Nova Spivack, 2007 – http://www.radarnetworks.com
  47. 49. Web 3.0
  48. 50. Web 3.0 Web 1.0: personas a aplicaciones
  49. 51. Web 3.0 Web 2.0: personas a personas
  50. 52. Web 3.0 Web 3.0: aplicaciones a aplicaciones …
  51. 53. Web 3.0 Web 3.0: …y entre personas
  52. 54. Web 3.0 Sin semántica, …
  53. 55. Web 3.0 Sin semántica, estadística
  54. 56. Web 3.0 Procesar lenguaje
  55. 57. Web 3.0 Semántica implícita http://es.wikipedia.org/wiki/Ronaldo http://es.wikipedia.org/wiki/Ronaldo_(desambiguación )
  56. 58. Web 3.0 Semántica explícita http://dbpedia.org/resource/Ronaldo
  57. 59. Web 3.0 Búsquedas semántica s
  58. 60. Web 3.0 Anotaciones semántica s product: salePrice media: image dc: description product: manufacturer product: currency review: rating review: text vcal: date Ronaldo V-Football : Games (1 Review) - $32.45 as of May 25, 2000 Juego de fútbol que cuenta como reclamo principal con la presencia de Ronaldo como estrella indiscutible… Translate http://www.meristation.com/v3/todosobre.php?idj=1818 - Cached Rich Snippets
  59. 61. http://linkeddata.org
  60. 62. Web 3.0: datos enlazados
  61. 63. Web 3.0: datos enlazados <ul><li>Rhizomik </li></ul>
  62. 64. Web 3.0: datos enlazados
  63. 65. Web 3.0: datos enlazados http://www.johnbreslin.com/blog/2007/04/23/t-sioc-object-centred-sociality Semantically Interlinked Online Communities Comunidades Online Enlazadas Semánticamente
  64. 66. Web 3.0: datos enlazados http://www.networkworld.com/news/2009/092509-alcatel-lucent-ventures.html
  65. 67. Web 3.0: otras <ul><li>Web Sensores y Realidad Aumentada </li></ul>
  66. 68. CONCLUSIONES
  67. 69. Conclusiones Oportunidades Web Sensores Realidad aumentada Tiempo Real Web Semántica Web Móvil
  68. 70. Gracias por su atención Roberto García [email_address] http://rhizomik.net/~roberto

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