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Semantic Web and Blockchain for Decentralized and Web-wide Content Management in the Era of Social Media
Digitalisation and the web have made it difficult for content owners to manage their rights, keep track of how their content is used and paid for. Creators also struggle to be paid royalties in a timely way. While changes are needed, a balance is required so that creativity is not stifled with a resulting loss to society. These challenges require mechanisms that scale to the Web but take into account the subtleties of the underlying copyright regimes, including moral rights, fair use and other exceptions.
We propose using Web 3.0 technologies - ranging from semantic technologies to blockchain. Semantic technologies provide knowledge representation tools capable of modelling copyright and enable computer-supported rights management. Blockchain with smart contracts makes it possible to both register copyright and record transactions in a trustless environment while providing for automatic execution of the smart contract’s terms.
Together, semantic representations like Copyright Ontology smart contracts provide a promising foundation to build a decentralised platform capable of dealing with rights management at the Web scale and enable new business models that better accommodate copyright in the era of social media.