Generational Values PowerPoint

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Generational Values PowerPoint

  1. 1. Generational Values in the Workplace<br />Roe M. Parker<br />www.roe-m-parker.com<br />
  2. 2. Today (12/14/10)<br />Age Diversity in Workplace<br />Baby Boomers<br />Generation X<br />Generation Y<br />Approaches to <br />Work<br />Careers<br />Life<br />
  3. 3. Major Age Groups<br />
  4. 4.
  5. 5. Freedom of Association:What members of different generations say when they hear...<br />O.J.<br />Mr. President<br />Hair<br />We want...<br />Family<br />Dr.<br />Yankelovich Reporting on Generational Marketing<br />
  6. 6. Overall Framework<br />Events Affect Values<br />Formative Years are 10 to 22<br />Change Affects Perceptions<br />Work Covenant Changed in 1980s<br />Silent & Boomers Use the Old Covenant<br />Gen X & Y Use the New Covenant<br />
  7. 7. Baby Boomers<br />Events<br />Kennedy Assassination<br />Vietnam War<br />Civil Rights<br />Feminism<br />Economic Growth<br />Personal Growth<br />
  8. 8. Career & Life Issues<br />Boomers<br />Generation X & Y<br />Large Population<br />Several Work Places<br />Work Hard, Play Hard<br />Work First, Family Second<br />Mom & Dad<br />Limited Extended Families<br />Single Family<br />Buy the Most House<br />Experienced <br />Less Population<br />Multiple Work Places<br />Work Hard (w/Limitations)<br />Family First, Work Second<br />Mom or Dad<br />Latch Key Experience<br />Juggle Multiple Families<br />Do I Need a House?<br />Inexperienced<br />
  9. 9. Class of 2009-Knows/Doesn’t Know…<br />They don’t remember when cut & paste involved scissors and actual glue<br />Voice mail has always been available<br />American Motors never existed<br />Car stereos as good as home stereos<br />Most males don’t know how to tie a tie<br />Heart/lung transplants always possible<br />Mindset List-Beloit College<br />
  10. 10. Thank You ISM!!<br />Roe M. Parker and Associates<br />www.roe-m-parker.com<br />(608) 835-3580<br />

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